Safe in Dalmatia: platform putting tourist safety at the center of the tourist season presented in Split
On April 24, 2026, the digital platform
Safe in Dalmatia was presented in Split, a web solution intended to better inform tourists and citizens about safety in the area of Split-Dalmatia County. The conference entitled
Safety as the foundation of the quality of a tourist destination – safeindalmatia.hr was held in the premises of the Digital Dalmatia technology hub, ahead of the main part of the tourist season, when the availability of clear and verified information becomes especially important. The project was presented as a practical tool that brings together in one place safety advice, emergency service contacts and useful instructions for various situations in which visitors may find themselves during their stay in Dalmatia. The organizers emphasized that safety is no longer only a matter of services reacting after an incident, but also a matter of timely communication, prevention and the availability of data before a problem occurs. Precisely for this reason, the platform was not conceived as a promotional addition to the tourist offer, but as part of a broader destination management system in which the tourism, safety and public sectors must act in a connected way.
Web application available without installation
Safe in Dalmatia was developed as a web application, which means that it can be accessed directly via an internet address or QR code, without the need to download and install an additional application on a mobile device. Such an approach is especially important in tourism, because visitors often need quick information at a moment when they do not have time to search the official pages of multiple institutions or install applications they will use only temporarily. The platform is designed as a clear digital place where basic information can be found about personal safety, traffic, behavior in the city, staying in nature, safety in the mountains, rules on beaches and at sea, advice for sailors, and ferry and catamaran transport. The official website states that the goal is to offer visitors the right information for a more carefree stay, with a warning that safety risks during vacation often arise due to relaxation, carelessness or lack of knowledge of local conditions. In this way, the project is clearly positioned as a preventive tool: it does not offer the user only telephone numbers, but also the context in which they can better assess their own behavior and decisions.
Cooperation between the safety, tourism and public sectors
The platform was developed by Digital Dalmatia, in cooperation with the Split-Dalmatia Police Administration, emergency services and the Split-Dalmatia County Tourist Board. According to available information, the conference was organized by Split-Dalmatia County, Digital Dalmatia and the Split-Dalmatia Police Administration, and the event gathered representatives of the public, tourism, transport and safety systems. The program included, among others, the prefect of Split-Dalmatia County Blaženko Boban, the Minister of Tourism and Sports Tonči Glavina, the director of the Croatian National Tourist Board Kristjan Staničić, the head of Digital Dalmatia Damir Brčić and the representative of the Split-Dalmatia Police Administration Paško Ugrina. Tourist boards, the Ministry of the Interior, Split Airport, Jadrolinija and the Port Authority are also mentioned among the participants and partners, showing that the safety of a tourist destination is viewed more broadly than police jurisdiction. A tourist who comes on vacation in reality relies on a whole series of systems: road and maritime transport, medical assistance, public information, local services, tourist offices and infrastructure in the field. If these parts do not communicate clearly enough, safety information can be delayed or remain unavailable precisely when it is most needed.
Safety as part of destination quality
The central message of the conference was that safety is becoming one of the key elements of the quality of a tourist destination. In modern tourism, it is no longer enough to have an attractive coast, cultural heritage and a developed hospitality offer; visitors also expect a sense of order, available information and clear instructions in the event of unforeseen circumstances. This is especially evident during major seasonal pressures, when the number of people on the coast, islands, roads, beaches and in city centers increases many times over. During the tourist season, Split-Dalmatia County simultaneously functions as a transport hub, coastal destination, island area, nautical area and mountain region, so safety risks cannot be reduced to one type of problem. In the same day, a visitor can move from a ferry port and the city center to a beach, hiking trail or boat excursion, and each of these situations requires a different type of information. Safe in Dalmatia attempts to translate this complex space into a simple digital guide that enables the user to quickly reach relevant guidance.
What users can find on the platform
The platform offers thematic sections that cover the most common situations connected with staying in the destination. This includes personal safety, driving, moving around urban spaces, staying in nature, mountains, beaches and sea, nautical advice and information on ferries, catamarans and vehicle transport. Such an arrangement of content is important because safety communication must not be reduced only to emergencies; everyday decisions are equally important, such as where to seek help, how to prepare for an excursion, what to do in traffic congestion, how to behave at sea or how to avoid risk in heat and demanding terrain. The platform also includes a section with emergency services and a map, aiming to make it easier for users to find their way in situations when orientation and speed of action are crucial. Multilingual support is additionally important because safety information must be understood immediately, without relying on unofficial translations, forum searches or the help of random passers-by. According to the organizers’ announcements, the platform should move toward additional interactivity and two-way communication with users, which could in the future open space for even faster dissemination of warnings and feedback from the field.
QR code as the shortest path to official information
One of the practical advantages of the platform is the possibility of access via QR code. In a tourist environment, this means that the link to Safe in Dalmatia can be placed in locations where visitors already look for information: in tourist offices, accommodation facilities, transport hubs, ports, at reception desks, information points or printed materials. When information is one scan away, there is a greater probability that the user will actually open it before making a decision. This is especially important for advice that is not dramatic but can prevent serious consequences, for example when going into the mountains without enough water, driving on unfamiliar roads, exposure to the sun or moving around at sea without checking conditions. The digital format also enables simpler updating of content than classic brochures, which is important for destinations where information about traffic, services, contacts or recommendations may change. If the project is systematically upgraded, QR access can become a standardized entry point into official safety information for the entire county.
Tourism increasingly depends on trust
The presentation of the platform comes at a time when tourist destinations are increasingly competing not only with natural beauty and price, but also with the ability to offer guests a sense of predictability and trust. Safety in this context does not mean creating an impression of danger, but precisely the opposite: showing that a system exists, that information is available and that institutions communicate with one another. For destinations with heavy seasonal pressure, this is a particularly sensitive issue, because every disruption in traffic, health care, public order or communication can quickly turn into a larger problem. At the panel held as part of the conference, it was emphasized that tourists today expect fast, clear and easily accessible information not only about the police and emergency medical care, but also about health safety, traffic, pharmacies and other elements of staying in a destination. Such expectations are changing the way tourism is managed: safety can no longer be viewed as a separate official procedure, but as an integral part of the overall stay experience.
The importance of local knowledge in digital form
The special value of the platform lies in the fact that it attempts to make local knowledge available to visitors who do not know the area. For residents and services, many dangers may seem obvious: changeable weather conditions at sea, the demands of mountain trails, traffic congestion on roads toward the coast, caution when swimming, rules of behavior in ports or the need for timely preparation before excursions. For a person coming to the destination for the first time, such information is not necessarily self-evident. Precisely for this reason, a digital guide can have preventive value if it is written clearly, translated into languages tourists understand and available in places where they can see it before exposing themselves to risk. In this sense, Safe in Dalmatia is not only a technological project, but also a form of public communication: through it, institutions explain to tourists and citizens how to move responsibly through an area that is attractive, but in summer also heavily burdened.
Maritime traffic and islands as an important part of the safety picture
The presentation program also specifically mentioned the role of Jadrolinija and safety in maritime traffic. This is logical given the structure of Split-Dalmatia County, where islands, ferry lines, catamarans and vehicle transport are an unavoidable part of tourist movement. For visitors planning to go to the islands, timely information about traffic, boarding rules, possible crowds and safe behavior in ports can significantly reduce stress, but also help services manage large numbers of passengers more effectively. Maritime traffic in the season is not only a logistical issue, but also a safety issue, because in a relatively small area and in a short time pedestrians, vehicles, ships, tourists with luggage, local residents and public services meet. If information about this system is consolidated and made understandable, the space for misunderstandings and wrong decisions is reduced. In this segment, the platform can be a useful link between carriers, the tourism sector and users who need practical instructions before departure.
Police and emergency services in a preventive role
The participation of the Split-Dalmatia Police Administration and emergency services shows that the project is also aimed at prevention, not only at action after an incident. During the tourist season, the police, emergency medical care, firefighters, mountain rescue services and other services face a large number of situations in which better information could reduce risk or speed up reaction. This applies to traffic accidents, missing persons, health problems due to heat, accidents at sea, irresponsible behavior in nature, but also to everyday situations such as losing documents or the need to quickly find an official contact. When this information is scattered across different websites, the user finds it difficult to locate it under stress. A centralized digital guide cannot replace the work of services in the field, but it can reduce the number of wrong calls, shorten the time needed to seek help and direct users toward the appropriate channel.
A project that will be measured by use, not only by presentation
The greatest challenge for Safe in Dalmatia will be its actual visibility and regular maintenance. A digital platform in tourism makes sense only if visitors really find it, if the data is up to date and if institutions continue to cooperate after the project presentation. Therefore, the role of tourist boards, the accommodation sector, carriers, ports and local units will be important in spreading QR codes and including the platform in everyday communication with guests. It is equally important that the content remains practical, short where it needs to be short and sufficiently detailed where the user must understand the consequences of their decisions. According to the conference program, one of the goals of the project is to position Safe in Dalmatia as a standard of safety communication in the tourism of Split-Dalmatia County. Whether the platform will truly become such a standard will depend on how systematically it is used during the season and how quickly it can respond to the real needs of users.
Digital Dalmatia as the bearer of the technological part of the project
In this project, Digital Dalmatia appears as the technological bearer of the solution, which fits into the broader trend of using digital tools in public services and tourism. In practice, this means that the county’s technological capacity is not directed only toward entrepreneurship or education, but also toward the development of concrete services that can help citizens, tourists and institutions. Safe in Dalmatia shows how digitalization in the public sphere can be useful when it solves a clearly identified problem: the scattering of safety information and the need for quick access to official advice. Such solutions do not have to be technologically spectacular to be effective; their value depends on reliability, simplicity and availability. If the user finds the emergency service number, advice for a safe trip to the mountains or instructions for behavior at sea within a few seconds, the platform has fulfilled its basic purpose.
Safety communication as new tourist infrastructure
The presentation of Safe in Dalmatia in Split shows that tourist infrastructure is increasingly expanding beyond hotels, roads, ports and beaches and also includes digital information systems. In destinations with large numbers of visitors, information becomes as important as the physical accessibility of a service, because without clear instructions the user often does not know which system to contact. The platform therefore has the potential to connect what has often been separated until now: tourist promotion, public safety, health information, traffic advice and local knowledge. The success of the project will not be measured only by the number of representatives who participated in the conference, but by whether visitors will be able to quickly reach understandable, accurate and official information at key moments. In a season in which a high level of organization is expected from destinations, Safe in Dalmatia represents an attempt to make safety more visible, more accessible and closer to those who need it most.
Sources:- Split-Dalmatia Police Administration – official announcement about the conference and presentation of the Safe in Dalmatia platform- Safe in Dalmatia – official platform with information and safety advice for visitors- Croatian National Tourist Board – information about the presentation of the platform and the role of safety in tourism- Split-Dalmatia County – announcement about the new platform and its functionalities- Digital Dalmatia – Safe in Dalmatia conference program and project goals- HRT Radio Split – report on the presentation of the Safe in Dalmatia portal for tourists
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