ISSN
Registered digital medium
3043-839X
6
Languages
HR · EN · DE · PL · FR · ES
5
Verticals
Sport · Music · Stand-up · Travel · Events
2004
Brand experience
CroDodo since 2004 · ISSN 3043-839X since 2024
1. Why advertise on Karlobag.eu
The portal is entered in the Register of Providers of the Croatian Council for Electronic Media and holds the International Standard Serial Number ISSN 3043-839X. This means editorial responsibility, transparent legal information and a consistent authorial policy — trust signals that brands value when choosing advertising partners.
Content is available in six languages — Croatian, English, German, Polish, French and Spanish — giving the same campaign access to a European audience without budget fragmentation. Brands working with us get a single entry channel to readers interested in sports, music, stand-up, travel and events.
2. Verticals and audience
Five clearly defined thematic verticals enable precise brand targeting based on reader interests. Each vertical has its own editorial line, author byline and niche audience.
Sport
Football, basketball, tennis, F1, NFL, NBA. Match previews, analyses, tickets. Target audience: fans, sports event travellers.
Music (concerts and festivals)
Pop, rock, EDM, classical, festivals. World tour previews, reviews, tickets. Audience: fans, concert and festival travellers.
Stand-up comedy
Previews of performances by international and regional comedians, reviews, tickets. Audience: live entertainment fans, urban audience and younger adults.
Travel
City guides, travelogues and guides to European destinations. Audience: travellers, planning families, young couples, digital nomads.
Events
Festivities, fairs, exhibitions, local festivals — mostly free events that attract the wider community. Audience: locals and families looking for weekend programmes.
3. Ad formats
We offer four standard formats. All ads are reviewed by the editorial team and we reserve the right to refuse content that is not aligned with our authorial policy (illegal gambling, hate speech, counterfeits).
4. Audience and geography
Most readers come from Germany, Austria, Poland, Spain, Croatia and the United Kingdom, with a growing share of audiences from francophone and hispanophone countries. Based on available analytical data and the editorial profile of the content, the audience primarily consists of users interested in sports, music, travel, stand-up comedy and events, with a focus on the 25 to 54 age group. The main source of traffic is organic search.
Detailed metrics, including monthly unique users, page views, average session duration and conversions by vertical, are provided on request, depending on the scope of the campaign and the type of cooperation.
5. What we do not do
Our authorial policy protects readers, brand trust and the portal's ISSN status. Therefore we do not accept:
- Illegal gambling and dubious financial services — casinos without an appropriate licence, fraudulent investment offers, unrealistic promises of earnings and similar risky schemes.
- Hate speech, disinformation and harmful content — content that incites discrimination or violence, false medical or scientific claims, political propaganda.
- Counterfeits and copyright infringement — fake tickets, counterfeit goods, stolen content, content that violates third-party trademarks or copyright.
6. How to get started
Send us an e-mail with a brief campaign description, desired format and indicative budget. We respond within 2 business days with a detailed media kit document (PDF), placement proposal and concrete pricing. If terms are agreed, we sign a standard IO (Insertion Order) and the campaign starts within the agreed timeframe.
Ready for a campaign? Send an inquiry via the contact form — subject is pre-filled.
Send inquiry