Croatia has recently achieved an extraordinary success in the tourism industry, winning the title of the best European destination for travel in 2025. This prestigious recognition was awarded by the portal European Best Destinations (EBD) at the international tourism fair ITB Berlin, held from March 4th to 6th, 2025. More than one million travelers from 158 countries participated in the vote, and Croatia secured first place, leaving behind popular destinations such as Spain, Austria, Italy, and Greece.

The Diversity of Croatia's Tourism Offer

Croatia stands out with its diverse tourism offer that caters to various interests and preferences of travelers. Coastal areas, such as Istria, Kvarner, and Dalmatia, are known for their beautiful beaches, crystal-clear sea, and picturesque towns. The country's interior offers a rich cultural heritage, historic cities, and unspoiled nature, which attracts lovers of culture and nature.

Sustainable Tourism and Future Plans

Croatia is increasingly focusing on sustainable tourism, aiming to preserve its natural beauty and cultural heritage. Many hotels and tourist facilities implement ecological standards and practices to reduce their impact on the environment. Additionally, authentic experiences that include local gastronomy, tradition, and customs are promoted, thereby encouraging the sustainable development of local communities.

Gastronomy and Enology

Croatian gastronomy reflects the richness of its history and geography. Coastal areas offer Mediterranean cuisine with an emphasis on fresh seafood, olive oil, and aromatic herbs. The country's interior is known for its meat dishes, local cheeses, and wines. Croatian wines, such as Malvazija from Istria or Plavac Mali from Pelješac, are increasingly receiving international recognition, further enriching the tourism offer.

Our Recommendation for Your Ideal Accommodation Nearby

Hotel Esplanade Zagreb

• This luxury hotel, located in the heart of Zagreb, provides an elegant ambiance and top-notch service. The historic building exudes the charm of past times, and the modern rooms offer maximum comfort.


• Location: Near the main train station and the city center, ideal for exploring Zagreb's attractions.


• Reasons for Recommendation: A blend of historic charm and modern luxury, excellent gastronomic offer.


• Amenities: Spa center, fitness hall, free Wi-Fi, high-end restaurant.


• Stars: ★★★★★


• Guests praise the friendly staff, cleanliness, and excellent location. Prices are in line with the luxury offer.

Hotel Adriatic Rovinj

• Located in the historic core of Rovinj, this boutique hotel offers a unique experience with an artistic touch. Each room is individually decorated, providing a special atmosphere.


• Location: In the old town of Rovinj, with a view of the sea and the port.


• Reasons for Recommendation: Artistic design, proximity to cultural attractions, romantic atmosphere.


• Amenities: Restaurant, bar, free Wi-Fi, transportation service.


• Stars: ★★★★


• Guests highlight the unique design, friendly staff, and excellent location. Prices are moderate considering the quality of service.

Maistra Select Family Hotel Amarin, Rovinj

• This family hotel, located on a peninsula surrounded by the sea, offers numerous facilities for children and adults. Modern rooms and a rich offer of activities make it ideal for a family vacation.


• Location: On a quiet peninsula, a few kilometers from the center of Rovinj.


• Reasons for Recommendation: Abundant facilities for children, wellness center, beautiful sea view.


• Amenities: Swimming pool, children's playground, spa center, restaurants, free Wi-Fi.


• Stars: ★★★★


• Guests praise the cleanliness, friendly staff, and variety of facilities. Prices are affordable for families.

Winning the title of the best European destination for travel in 2025 confirms that Croatia offers a unique combination of natural beauty, cultural heritage, and top-notch service. Whether you are looking for relaxation on the beach, adventurous activities, or cultural experiences, Croatia has everything you need for an unforgettable vacation.

Croatia as a Destination for All Seasons

One of the key reasons why Croatia won this prestigious award is its attractiveness throughout the year. While the summer months are reserved for sunny beaches and crystal-clear sea, Croatia offers outstanding experiences during the rest of the year. Autumn is perfect for exploring wine routes and grape harvesting in the continental regions, while the winter months are enriched with Advent celebrations in Zagreb, Split, and other cities.

Spring brings the awakening of nature and is an ideal time for hiking, cycling, and exploring national parks such as Plitvice Lakes, Krka, and Paklenica. An increasing number of visitors are also discovering rural tourism in Slavonia, Baranja, and Gorski Kotar, where they can enjoy authentic local specialties and traditional hospitality.

Unique Cultural Heritage and Historic Landmarks

Croatia is home to a rich cultural heritage that spans from ancient times to contemporary art. Historic cities such as Dubrovnik, Split, Zadar, and Šibenik exude centuries-old history and architecture that tells the story of this country's rich past.

Dubrovnik, known as the “Pearl of the Adriatic”, with its impressive city walls and old town under UNESCO protection, attracts millions of visitors annually. Split, with Diocletian's Palace, offers a blend of ancient heritage and modern lifestyle, while Zadar is known for its unique installations – the Sea Organ and the Greeting to the Sun.

In addition to coastal cities, Croatia's interior hides undiscovered gems such as the baroque city of Varaždin, the Renaissance core of Trogir, and the imposing castles of Hrvatsko Zagorje, which provide insight into the rich history of noble families and medieval architecture.

Active Tourism and Adventure Activities

Croatia is not only a destination for those seeking relaxation – it is also a paradise for adventurers and lovers of active leisure. Hiking, cycling, kayaking, diving, sailing, and paragliding are just some of the activities that attract thousands of visitors every year.

National parks and nature parks offer numerous opportunities for outdoor enthusiasts. Velebit, as the longest mountain in Croatia, offers numerous walking and cycling trails, while the Cetina River enables adrenaline sports such as rafting and canyoning. For those who prefer more leisurely activities, cycling through the wine regions of Istria and Slavonia provides an unforgettable experience.

The Development of Luxury Tourism

Croatia is increasingly attracting tourists in search of luxurious experiences. The development of premium hotels, villas with private pools, and exclusive resorts accompanies the growing demand for high-quality services. Nautical tourism is also on the rise, with many wealthy individuals vacationing on the Adriatic on their luxury yachts.

Cities such as Dubrovnik, Hvar, and Rovinj have become synonymous with luxury, and the increasing number of Michelin-starred restaurants and top wellness centers further contributes to Croatia's image as a prestigious destination.

Our Recommendation for Your Ideal Accommodation Nearby

Grand Park Hotel Rovinj

• An exclusive hotel with a sea view, located in the immediate vicinity of the old town of Rovinj. It offers top-notch comfort, spacious rooms, and a unique atmosphere.


• Location: On the coast, with a panoramic view of Rovinj and the Adriatic.


• Reasons for Recommendation: Luxurious interiors, peaceful atmosphere, top service.


• Amenities: Infinity pool, wellness center, exclusive restaurants.


• Stars: ★★★★★


• Guests praise the excellent service, wonderful view, and gastronomic offer. Prices are high but justified by the quality.

Falkensteiner Hotel & Spa Iadera, Zadar

• An elegant five-star resort that combines contemporary design with top service. It stands out especially for its luxurious wellness facilities.


• Location: Located on the Punta Skala peninsula, a few kilometers from Zadar.


• Reasons for Recommendation: Premium spa treatments, luxurious rooms, stunning nature.


• Amenities: Private beach, wellness center, top restaurants.


• Stars: ★★★★★


• Guests highlight the high level of cleanliness, professional staff, and exceptional spa services. Prices are high but adjusted to the quality of service.

Hotel Lone, Rovinj

• A modern hotel with a distinctive design, located in a green oasis near the center of Rovinj. Ideal for those who want a blend of nature and luxury.


• Location: Near the Zlatni rt park-forest, with a view of the sea.


• Reasons for Recommendation: Artistic design, spacious rooms, wellness facilities.


• Amenities: Swimming pool, spa center, restaurants, proximity to the beach.


• Stars: ★★★★★


• Guests praise the architecture, comfort, and relaxing atmosphere. Prices are in the premium segment.

Festival and Events

Croatia is known for its numerous festivals and cultural events that attract visitors from all over the world. Dubrovnik becomes an epicenter of cultural events in the summer thanks to the Dubrovnik Summer Games, while Pula hosts spectacular concerts and film festivals in the imposing Arena.

Hvar and Zrće are known for their dynamic music festivals that gather the best DJs in the world. Additionally, Croatia offers a rich program of traditional events such as Sinjska Alka, Špancirfest in Varaždin, and Vinkovci Autumn.

The variety of events throughout the year makes Croatia an ideal destination not only for a summer vacation, but also for those who wish to explore culture, music, and art in an authentic setting.