2027 Asian Cup

Sports

Aramco takes the name of the new stadium in Al Khobar and strengthens its sponsorship role at the 2027 Asian Cup

Find out how the agreement between Aramco and the Asian Football Confederation changes the commercial framework of the 2027 Asian Cup in Saudi Arabia. We bring an overview of the meaning of the naming rights for the stadium in Al Khobar, broader Saudi investment in sports infrastructure, the connection with future major competitions and the questions surrounding the organization of international football events.