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Thailand is again attracting Chinese tourists in 2026 in the Lunar holiday wave: Vietnam gains strength, Japan loses mass travel
Travel

Thailand is again attracting Chinese tourists in 2026 in the Lunar holiday wave: Vietnam gains strength, Japan loses mass travel

Find out how Chinese tourists in 2026 are turning back to Thailand in the Lunar New Year season. We bring an overview of the goals of the Tourism Authority of Thailand, which is counting on 36.7 million foreign guests and a stronger return from China, and why Vietnam after a record 2025 is targeting 25 million visitors. We also explain how the decline in interest in Japan is changing prices, crowds, and travel planning.

19.02.2026

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