British Market

Travel

With the “Her Way. Poland.” campaign, Poland wants to attract the increasingly important female solo travel market

Find out how the Polish National Tourist Office, with the “Her Way. Poland.” campaign on the British market, presents the country as a safe, culturally rich and diverse destination for women who travel alone. We bring an overview of the campaign’s goals, the role of influencers, the tourism context and the way Poland is building a new image of solo travel.