Travel
When a hotel offers the guest a green decision and the bill stays the same: where does sustainability end and saving begin
Find out why hotel messages about skipping cleaning, reusing towels and reducing plastic are increasingly raising the issue of transparency. We provide an overview of the difference between real sustainability and business savings, with the context of European anti-greenwashing rules and the expectations of guests who want clear evidence, fair choice and measurable effects, not just green slogans.
29.04.2026