Sports
ISU "Showtime" shortlisted for Sports Business Awards after record Milano Cortina 2026 campaign in London
See how ISU used "Showtime" to blend skating, fashion, entertainment and digital storytelling around Milano Cortina 2026. The campaign delivered 463,000 new followers, 17.5 million social interactions and 35,400 app downloads, earning a place among seven finalists for the award
19.08.2026