Sports
Gucci takes Alpine F1 title partnership from 2027 with a new luxury identity for the ambitious racing team
Gucci will become Alpine’s Formula 1 title partner from 2027, bringing a new team name and a luxury-inspired visual identity. The deal follows Alpine’s difficult 2025 season and its 2026 recovery, strengthening the team’s global commercial profile while linking F1 performance with high fashion in the paddock
27.05.2026