Travel
Tourism Stabilization Year 2025, but costs exceed revenues – key lies in new hotel investments
In 2025, Croatian tourism stabilizes volume but suffers a drop in profitability as labor and food costs grow faster than revenues. The solution is to accelerate hotel investments: energy and functional renovation, selective greenfield, digitalization, and the development of MICE and wellness offers to raise value per guest and reduce seasonality.
05.12.2025