Travel
Europe or the U.S. in 2026: how the “Trump factor” and controversies from Belgrade to Washington are changing tourism
Find out why some European travelers in 2026 increasingly choose Europe’s predictability over the U.S.: from worsening views of the U.S. in European polls to the Belgrade affair surrounding Trump’s hotel. We explain how limited flight capacity and major events like the 2026 World Cup increase the importance of trust, and what IATA and U.S. Travel say about the trends.
09.02.2026