Tui Group

Travel

TUI enters Bhutan: the first TUI BLUE hotel in Paro reveals why this Himalayan country chooses sustainable luxury

Find out why TUI’s entry into Bhutan is more than an ordinary hotel expansion. We bring an overview of the opening of the TUI BLUE hotel in Paro, Bhutan’s strict tourism policy, the high-value tourism model, and the reasons why this Himalayan state still chooses sustainability over mass tourism.