About this venue
The Argo is a modern concert and entertainment venue occupying the former Fox Bay Theater, with a capacity of approximately 700 guests. The redevelopment preserves links to the building's historic character, including details inspired by its Art Deco heritage, while adapting the main hall for contemporary concerts and other live events. A flexible stage and multiple floor configurations allow the space to accommodate both standing audiences and seated performances.
The main hall features modern audio-visual systems and purpose-designed acoustic treatments, supporting clear sound and good views of the stage from different parts of the room. The venue also includes a restaurant and lounge serving food, cocktails and other drinks, allowing visitors to combine a show with dinner or refreshments before or after an event.
The venue is located at 334 E Silver Spring Dr, Whitefish Bay, United States. The main entrance faces Silver Spring Drive, with a free parking garage directly behind the building and additional street parking nearby. Public transport stops are also located close to the entrance, while the Silver Spring Drive side provides convenient access for passenger drop-off and pick-up. For broader transportation options around Whitefish Bay and the Milwaukee area, see the city information further down the page.
About the city: Whitefish Bay
Whitefish Bay, an elegant community on the shore of Lake Michigan in the Milwaukee metropolitan area, combines a quieter waterfront atmosphere with easy access to major sporting and music events. Although the village itself is better known for its well-kept residential neighborhoods and pedestrian-friendly shopping streets than for large arenas, its location makes it a practical base for visitors attending concerts, basketball, baseball and other major events in Milwaukee. Fiserv Forum, American Family Field and cultural venues in downtown Milwaukee expand the range of events, while restaurants, cafés and local shops along Silver Spring Drive provide a pleasant start or finish to the day.
An important part of arriving and getting around the area is the Milwaukee County Transit System (MCTS). The GreenLine connects the Bayshore/Whitefish Bay area with Milwaukee's East Side, downtown and Milwaukee Mitchell International Airport, making public transportation a practical option for part of the journey to arenas and stadiums. Travelers arriving by train can use Milwaukee Intermodal Station, the main Amtrak station in downtown Milwaukee, and then continue by bus, taxi, ride-hailing service or car. This connectivity makes planning trips to events easier, with transfers possible depending on the location of the arena or stadium.
Whitefish Bay's tourist bonus is its immediate connection to Lake Michigan and the relaxed character of Milwaukee's North Shore. Before or after an event, it is worth taking a walk along Silver Spring Drive, stopping at local cafés and restaurants, and visiting Klode Park or Big Bay Park, where walking paths and scenic overlooks offer views of the lake. The combination of shoreline, green spaces and proximity to urban amenities makes Whitefish Bay an attractive choice for visitors who want to combine tickets to a sporting event or concert with a quieter stay outside downtown Milwaukee.
Note: This content was prepared with the assistance of artificial intelligence tools. The content was editorially reviewed before publication.