Brauntex Performing Arts Theatre

Brauntex Performing Arts Theatre is a historic theatre in downtown New Braunfels, housed in a 1942 building that originally operated as a movie theatre. Its distinctive Art Moderne design features a vertical neon sign, projecting marquee and characteristic porthole windows. Following restoration, the venue reopened in 2000 as a performing arts theatre and has been listed on the U.S. National Register of Historic Places since 2008. The auditorium has a capacity of 584, with 325 seats on the main floor and 259 in the balcony.

Inside, the theatre combines the character of a classic cinema with the functionality required for modern live performances. Its floor-and-balcony layout creates a relatively intimate connection between the audience and the stage, making the venue suitable for concerts, theatrical productions, dance performances and other stage events. The preserved historic atmosphere is an important part of the experience and gives Brauntex a noticeably different character from large multipurpose arenas and contemporary concert halls.

The theatre is located at 290 W San Antonio St, New Braunfels, Texas, United States. A limited parking lot is situated directly behind the building, with access from San Antonio Street, while additional parking can be found on surrounding streets and elsewhere in the downtown area. For broader information about reaching and getting around New Braunfels, see the city overview further down the page.

New Braunfels, a city in the Texas Hill Country between San Antonio and Austin, combines German-Texan heritage with a strong culture of live music, festivals and outdoor events. Gruene Hall, the historic heart of Gruene and the Brauntex Theatre give the city a distinctive concert character, while additional events take place along the rivers and throughout the wider urban area. Restaurants, bars, shops and accommodation are concentrated downtown and around Gruene, allowing visitors to easily combine a concert or sporting event with an evening out and an overnight stay in the city.

The most important road connection for reaching the main locations is Interstate 35 (I-35), which links New Braunfels with San Antonio and Austin. Local public transportation is provided by Rio, the city's on-demand microtransit service within its service area, while Alamo Regional Transit (ART) serves regional trips outside the city. For international and domestic commercial flights, the most practical airports are San Antonio International Airport (SAT) and Austin-Bergstrom International Airport (AUS); New Braunfels National Airport (BAZ) primarily serves general aviation. The city does not have its own Amtrak station, making San Marcos, TX (SMC) one of the nearest options for passenger rail travel. Because venues and event locations are spread between downtown, Gruene and the Guadalupe River corridor, a car, taxi or app-based rideshare service is often a practical choice for the final part of the journey.

Before or after an event, it is worth walking around Main Plaza and historic downtown New Braunfels before continuing to the Gruene Historic District, known for its preserved buildings, shops and musical atmosphere along the Guadalupe River. A natural contrast to the city's attractions is provided by the Comal River and Guadalupe River, as well as Landa Park, where visitors can take a break beside the water and greenery. This combination of concert venues, a historic center and river scenery makes New Braunfels a practical destination for visitors who want to combine an event with a short exploration of the Texas Hill Country.