The Croatian National Tourist Board (HTZ) has launched a strong promotion of Croatia using the most advanced technology to attract the attention of modern travelers. The campaign, titled "Croatia is just a booking away", relies on advanced 3D hypergram technology, providing visitors with a unique visual experience of Croatia's beauty. This innovative advertising method stands out with its holographic displays, which float in the air without the use of screens or glass surfaces, creating the impression of a futuristic experience.
3D Technology in the Service of Tourism
The application of 3D hypergram technology in promoting Croatia represents an important step forward in the way communication with potential tourists is approached. Holograms are strategically placed in busy locations in major European cities to reach as many passersby as possible. These projections create a visual spectacle that uniquely displays the natural beauty, cultural heritage, and tourist attractions of Croatia.
Locations and Campaign Impact
Previous activations were held at high-traffic locations such as the main railway station in Zurich and at prominent spots in London: the Westfield White City center and Kings Cross Station. An activation is also planned at the PasingArcaden center in Munich from December 17 to 19, 2024. Given the high foot traffic at these locations, it is estimated that over 840,000 people will be exposed to these impressive displays daily.
Focus on Innovation and Market Trends
Kristjan Staničić, director of HTZ, emphasized how digitalization plays a key role in modern tourist campaigns. "Modern tourists are looking for new, authentic experiences, and our task is to respond to these demands through innovative and technologically advanced campaigns," Staničić said. According to him, Germany, Switzerland, and the UK stand out as key markets, not only due to their traditional affinity for Croatia but also due to the return of the early booking trend.
Campaign Goals
The main goal of the "Croatia is just a booking away" campaign is to increase early bookings for the year 2025. The campaign is being carried out in markets traditionally recording the highest tourist traffic to Croatia, including Germany, Austria, the UK, Switzerland, Sweden, and the Netherlands. The focus is on promoting key tourist products such as natural beauty, enogastronomy, cultural attractions, and active tourism. The campaign will run until the end of February 2025, and activities include TV and radio spots, printed ads, outdoor advertising, and intensive social media presence.
Croatia as a Year-Round Destination
In addition to promoting summer tourism, HTZ is emphasizing Croatia as an attractive destination throughout the year. Off-season results from October and November 2024 already show a significant increase in arrivals and overnight stays, providing an additional incentive for the continuation of the campaign. This also proves that targeted promotions, such as the ones with 3D hypergram activations, can significantly influence the increase in interest for Croatia.
The Importance of Modern Marketing Approaches
The success of this campaign is based on a combination of traditional and modern marketing strategies. By incorporating 3D technology into the promotion, HTZ not only attracts the attention of younger generations but also sets new standards in tourist marketing. This campaign is expected to serve as a model for future promotions, both in Croatia and internationally.
Future Steps and Expectations
As part of the broader strategy for 2025, HTZ plans to further expand the use of digital tools and technologies. New partnerships with global booking platforms are planned, as well as strengthening the presence on social media. The 3D hypergram campaign serves as an introduction to a series of activities that will ensure Croatia remains among the top destinations in Europe.
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