Jadran Hotels and HNK Rijeka sign new sponsorship agreement to strengthen cooperation

Rijeka, 16. listopada 2024. – The collaboration between Jadran hotel Rijeka and the Croatian Football Club Rijeka continues this year, as confirmed by the signing of a new sponsorship agreement. This partnership, which has been ongoing since 2023, has shown exceptional results, and with the new agreement, these two institutions are strengthening their connection even more. The contract signing took place at the renowned Grand Hotel Bonavia, the central location for many important events in Rijeka.

Kristian Šustar, the CEO of Jadran hotel, expressed his satisfaction with the continuation of the collaboration: "The partnership with HNK Rijeka is not just a business agreement, but a reflection of shared values and vision. Our company shares the same passion for excellence as HNK Rijeka, and this partnership is a crucial step toward achieving long-term goals for both parties. We are proud to continue building the foundations for new successes, both for the club and the local community."

HNK Rijeka, one of the leading sports brands in the region, also emphasizes the importance of this collaboration. Nikola Ivaniš, a member of the club's Management Board, pointed out: "This new agreement not only confirms the success of our collaboration but also highlights the strengthening of the relationship between sports and the economy in Rijeka. Jadran hotels have recognized the importance of our club, and together we will work on strengthening Rijeka's position as a key sports and tourist destination in Croatia."

Since the end of 2023, Jadran hotels have been under the new ownership of the Israeli Brown Hotels Group, which immediately began significant investments in the renovation and improvement of accommodation capacities. The Jadran hotel group, which includes hotels like Jadran, Continental, and Neboder, as well as camps and tourist resorts, is currently undergoing a modernization phase. The plans include significant investments to improve infrastructure to make Rijeka even more attractive to tourists, with a particular emphasis on linking sports and tourism.

The collaboration between Jadran hotel and HNK Rijeka is not limited to sports activities but also includes the tourist promotion of the city. Rijeka, which has recorded a steady increase in the number of tourists in recent years, is now raising service standards to a new level with new partners like Marriott International. The planned opening of the first Tribute Portfolio hotel in Rijeka at the end of 2024 also confirms the significance that Rijeka holds on Croatia's tourist map. This hotel brings a unique blend of tradition and modernity, offering guests unforgettable experiences in a city that is increasingly becoming a globally recognized destination.

This partnership between HNK Rijeka and Jadran hotels continues to build a bridge between sports and tourism, encouraging the development of the local community. With the support of strong partners, Rijeka continues to promote its sports and cultural heritage while attracting visitors from around the world, positioning itself as one of the leading centers of sports and tourism development in Croatia and beyond.