One of the most recognizable Croatian cosmetic brands, Manuela Picard, has recently undergone an important business transformation by becoming part of the growing healthcare group Futura Medical Group (FMG). This strategic acquisition has enabled the brand not only to expand in the domestic market but also to make a strong entry into international markets, with a particular focus on France and the United States. Under the leadership of founder Manuela Starčević, who has earned the status of a pioneer in aesthetics in Croatia over the years, the Manuela Picard brand has become synonymous with top-notch facial treatments and innovative cosmetic products.

FMG is a group that has recorded impressive growth in recent years, with a series of acquisitions that include leading healthcare institutions such as the Sabol polyclinic, known for its specialized pediatric care. This synergy allows FMG to further develop and expand aesthetic services while positioning the Manuela brand as a key player in the beauty industry. FMG's vision is to ensure that the Manuela Picard salons maintain the quality for which they are known, while also introducing innovations that will meet the growing demands of domestic and foreign clients.

Founder Manuela Picard, who started her career in London working with well-known names such as Sienna Miller and Andree Corr, stated that it is time for a new phase in her business. "This acquisition will allow me to focus on developing new products that will meet market standards such as the American and French, and FMG is the ideal partner that will continue the tradition of excellence of my salons," emphasized Manuela.

Expansion and future plans

FMG's acquisition of the Manuela Picard brand includes not only the expansion of salons throughout Croatia but also the development of new lines of cosmetic products under the name Manuela Picard Cosmetics. According to Ognjen Bagatin, co-owner of FMG, there are plans to increase the offer of facial treatments, such as the popular HydraFacial and Dermapen treatments. Additionally, products from the Manuela Picard line will be available in salons across the country, and with the introduction of new treatments, clients will be offered top-notch service without the need for long recovery times.

The FMG group, led by experienced entrepreneurs such as Bojan Pintarić and Ognjen Bagatin, has expanded its portfolio in recent years through numerous acquisitions, including the Sabol polyclinic and Sinteza Skin Clinic, a leading dermatological polyclinic in Croatia. This acquisition opens doors for further expansion of FMG in the aesthetic industry, and the Manuela Picard brand has enormous potential for growth not only in the domestic market but also in foreign markets, with a special focus on launching cosmetic products in the USA and France.

Futura Partners, the group behind FMG, brings together a number of experts from various industries, including IT, banking, and finance. Among them are well-known entrepreneurs such as Alan Sumin, co-founder of Nanobit, who sold his company for over 100 million dollars, and Filip Jelić, the conceptualizer behind gathering investors for this group. Their vision is based on investing so-called smart money, which allows for faster and more efficient business decisions while simultaneously maintaining the highest quality of services for clients.

With this approach, FMG continues to expand its presence in the healthcare and beauty industries, with the ambition to become one of the leading players in the regional market. The acquisition of the Manuela Picard brand represents a key step in that direction, and will provide clients with an even richer offer of aesthetic treatments and products, with a guarantee of quality for which Manuela Picard has been recognized for years.