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Why morning time slots for museums, markets, and viewpoints are becoming the new travel currency

Why morning time slots for museums, markets, ...

Find out why more and more travelers plan their day in big cities around early time slots, from first entries to museums to morning markets, viewpoints, and breakfasts. We bring an overview of the reasons why early morning is becoming an important part of travel: fewer crowds, more pleasant temperatures, better light, easier transport, a safer rhythm, and smarter use of time.

When the city pool becomes a better choice than an overcrowded tourist beach during increasingly hot summer days

When the city pool becomes a better choice ...

Find out why public pools, river bathing areas and thermal complexes are increasingly becoming a practical alternative to tourist beaches. We bring an overview of the main reasons: lower costs, fewer crowds, safer supervision, clear rules, better accessibility and the important role of such spaces in cities adapting to ever more frequent heat waves and more expensive holidays.

Why quality sleep in a hotel is increasingly worth more than the pool, room view and extra amenities today

Why quality sleep in a hotel is increasingly ...

Find out why travelers are increasingly looking at a comfortable mattress, silence, air conditioning and blackout curtains when booking accommodation. We bring an overview of the sleep tourism trend, the impact of long flights and intensive travel, and the reasons why good sleep increasingly determines the real value of a hotel overnight stay, guest satisfaction and post-trip reviews.

What a late arrival in a small European town means for accommodation, transport and the first day of travel

What a late arrival in a small European town ...

Find out why arriving late in smaller European towns often requires more preparation than travelling to large metropolises. We bring an overview of the most important challenges, from closed receptions and self check-in to limited public transport, closed kitchens and the real habits of local life that can shape the first impression of a destination.

Why medical tourism is changing accommodation choices: hotels next to hospitals are becoming more important than attractions

Why medical tourism is changing accommodation ...

Find out why more and more travelers choose accommodation next to hospitals and clinics, rather than near tourist attractions, because of examinations, operations, therapies, or recovery. We provide an overview of the key reasons, from safety and privacy to transport, escort, insurance, and the risks that medical tourism brings to patients, healthcare facilities, and the accommodation industry around the world.

WTTC from Madrid presents a new global team for travel and tourism in a period of record sector growth

WTTC from Madrid presents a new global team ...

We bring an overview of why WTTC chose Madrid as its new operational center and how the expanded global team, with 21 nationalities across five continents, wants to strengthen research, relations with governments, membership and the sustainable growth of travel and tourism at a time when the sector is recording record economic results, but is also facing pressures on destinations, the workforce and regulation.

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