Mladen Knežević will assume the role of Chairman of the Board of Aminess d.d. by decision of the Supervisory Board, and will take up this new position on July 16, 2024. The current member of the Board responsible for sales, marketing, and business development takes over the responsibility for the further growth of the company.

“My main goal will be continuous development and the introduction of new brands so that the Aminess group is always ahead of market trends. We plan to make significant investments in existing capacities, as well as expand in Croatia and the region. As always, we will work on improving the experience of our guests, because guest satisfaction is our most important goal,” Knežević said on the occasion of taking up the new position.

One of the main determinants of Knežević's plans for the future of the company is employee satisfaction. He plans to ensure good material conditions, career development opportunities, and quality communication within the company, with the aim of making Aminess the most desirable employer in tourism.

Knežević intends to continue the growth and expansion of the company by investing in high-category hotels and resorts. Among the planned investments are projects such as the Aminess Khalani Hotel 5* in Makarska, the Aminess Avalona Camping Resort 5* on the island of Pag, and the Aminess Younique Narrivi Hotel 5* in Crikvenica.

Improvement of digitalization and process optimization
Knežević emphasizes the importance of digitalization and optimization of internal processes for easier acquisition and integration of new facilities into the Aminess group system. The company plans to continue developing asset-light management, i.e., managing hotels that are not owned by Aminess. Additionally, the sustainability of the company will be strengthened by ambitious ESG goals and the use of solar energy for its own needs.

Career path and recognitions
Mladen Knežević began his professional journey at Aminess in 2008 as a member of the sales department. Over the years, he has held various positions, including sales manager, director of sales and marketing, and member of the Board.

“As someone who has spent his entire career at Aminess, I am extremely proud of being appointed to this responsible position. I believe that my example will show younger colleagues how quality skills can be developed, top knowledge acquired, and successful careers achieved within Aminess. I would especially like to thank the former Chairwoman of the Board, Zrinka Bokulić, for everything she has done for the development of Aminess over the past 17 years. Now it is up to us to jointly steer the company towards the future and open a new chapter of this story,” Knežević pointed out.