In the heart of Dalmatia, the city of Šibenik has become an epicenter of entrepreneurial meetings, bringing together business visionaries from all corners of Croatia. Over the past weekend, from March 15th to 16th, 2025, the third Uplift meetup was held, an event that traditionally gathers small and medium entrepreneurs, craftsmen, OPG owners, and all those who wish to advance their business. Through inspiring lectures, panels, and networking opportunities, Šibenik has once again proven that it can be more than a tourist gem – it has become a true center of business education and innovation.

Exchange of Knowledge and Experiences

The Uplift meetup, for the third consecutive year, brings together experts from various industries who selflessly share their knowledge. This year, a special emphasis was placed on business digitization, financial literacy, regenerative tourism, and the impact of artificial intelligence on the labor market. The speakers provided new insights on how to adapt to modern trends and how to leverage technology for business growth.

Expert Panels – from Gastronomy to Technology

The participants had the opportunity to take part in a rich program that included a series of panel discussions and interactive workshops. One of the most interesting panels dealt with the question of how traditional activities can use digital tools to expand their market.

A panel where successful Croatian entrepreneurs shared their stories about market challenges and successes attracted particular attention. For example, renowned restaurateur Vjeko Bašić spoke about how his tavern became an internationally recognized brand, while young entrepreneurs who attended the Uplift academy shared their experiences in developing startups and business strategies.

Šibenik – City of Entrepreneurship and Innovation

This event was not only an opportunity for learning – it is also a platform for networking and creating new business collaborations. Many participants emphasized that the Uplift meetup enabled them to find partners, expand their business, and acquire new knowledge that will help them in everyday challenges.

Our Recommendation for Your Ideal Accommodation

Hotel Bellevue Superior City Hotel

• This luxurious hotel is located in the very center of Šibenik, with a panoramic view of the sea and modern rooms equipped with the latest technology.


• Location: Right by the coast, near the main attractions and promenade.


• Reasons for Recommendation: High level of service, excellent gastronomic offer, and modern design.


• Amenities: Wellness center, restaurant with Dalmatian specialties, free parking.


• Stars: ★★★★☆


• Guests particularly praise the friendliness of the staff and the comfort of the rooms. The average price per night is 120 €.

Heritage Hotel Life Palace

• Located in a renovated palace from the 15th century, this boutique hotel offers a blend of history and luxury.


• Location: In the old part of Šibenik, just a few steps from St. James Cathedral.


• Reasons for Recommendation: Unique interior, historic atmosphere, and personalized service.


• Amenities: Spa center, breakfast on the terrace with a view of the city, private transfers.


• Stars: ★★★★☆


• Guests highlight the incredible location and the rich offer of local specialties. Prices start at 140 € per night.

The Future of the Uplift Meetup

With this event, Šibenik has once again proven that it can be a leader in business gatherings. The Uplift meetup grows every year, and the organizers are already announcing new surprises and an even richer program for the next edition. Many entrepreneurs are already planning to return to the next meetup, convinced that it is one of the most important gatherings for business development in Croatia.

Entrepreneurship in Croatia – Challenges and Opportunities

Entrepreneurs in Croatia face numerous challenges, from administrative obstacles to competition in the global market. However, events like the Uplift meetup provide them with the tools and contacts necessary for success. Participants emphasized that the workshops and panels helped them better understand financial strategies, optimize marketing campaigns, and implement digital tools to enhance business operations.

There was great interest in the lectures on business digitization, particularly on how small and medium enterprises can use artificial intelligence for automation and improving efficiency. One of the speakers emphasized that AI is already an indispensable tool in marketing, market analysis, and customer support, and that its role will only grow.

Artificial Intelligence and Digital Transformation

How can entrepreneurs use AI in everyday business? Experts presented a series of concrete examples, including the use of chatbots for customer support, analytical tools to predict consumer trends, and automated systems for inventory management. It was stressed that it is crucial not only to implement technology but also to ensure that employees are trained to use it properly.

Within the digital marketing workshop, participants had the opportunity to learn how to optimize websites for search engines (SEO), use social networks for promotion, and create content that attracts and retains audiences. Digital literacy has become a key factor for success in the modern business world, and such events help entrepreneurs remain competitive.

Tourism and Sustainable Development – Key Trends

One of the main themes of this year’s meetup was sustainability in tourism. How can we ensure that tourism is not just a seasonal activity, but a long-term sustainable branch of the economy? Participants discussed innovative solutions for extending the tourist season, investments in eco-friendly accommodation capacities, and the development of authentic local experiences.

A panel discussion on regenerative tourism offered interesting insights into how destinations can benefit from preserving nature and cultural heritage. Instead of mass tourism, there is an increasing promotion of boutique hotels, eco-friendly accommodations, and authentic gastronomic offers that provide visitors with a unique experience.

More Recommendations for Accommodation in Šibenik

D-Resort Šibenik

• An exclusive resort located in Mandalina marina, with top-notch facilities and a spectacular view of the Adriatic Sea.


• Location: A luxury marina in a quiet part of Šibenik, just a few minutes’ drive from the city center.


• Reasons for Recommendation: Outstanding architecture, luxurious spa facilities, and privacy.


• Amenities: Infinity pool, wellness center, restaurant with a Michelin recommendation.


• Stars: ★★★★★


• Guests note the exceptional service and unique design. Prices start at 250 € per night.

Hotel Jadran

• Located right by the coast, this hotel offers a classic Mediterranean atmosphere with a view of the old town center.


• Location: Central Šibenik waterfront, a few minutes’ walk from St. James Cathedral.


• Reasons for Recommendation: Authentic Dalmatian atmosphere, excellent value for money.


• Amenities: Restaurant with local specialties, free Wi-Fi, air-conditioned rooms.


• Stars: ★★★


• Guests choose it for its affordable price and proximity to all major attractions. Nightly rates start at 80 €.

Šibenik as a Destination for Business and Educational Tourism

What distinguishes Šibenik as a destination for business meetings and educational events is its combination of historical heritage and modern infrastructure. The city offers a range of conference halls, coworking spaces, and luxurious accommodation capacities, making it the perfect choice for entrepreneurs who want to combine work with enjoying the beauties of Dalmatia.

In addition to its rich history, Šibenik is also renowned for its gastronomy. Meetup participants had the opportunity to taste local specialties in some of the best restaurants in the region, including fresh seafood, Dalmatian prosciutto, and top-notch wines from the Šibenik hinterland.

Continuation of the Uplift Initiative

The organizers announced that the next Uplift meetup will be held on an even larger scale, with additional educational modules and guest speakers from abroad. New programs targeting specific sectors such as IT, agriculture, and creative industries are planned, which will further extend Uplift’s influence among Croatian entrepreneurs.

For many participants, this was not just another business event – it was an opportunity for personal growth, professional development, and networking that can last for years. Through the Uplift meetup, Šibenik has once again shown that it can be a place not only for relaxation but also for business inspiration and innovation.