The national award ceremony "Sunflower of Rural Tourism – The Sunflower Award" for the year 2024, held on January 17, 2025, in the Croatian House in Vukovar, once again confirmed the growing significance and potential of rural tourism in Croatia. This prestigious event, which has been gathering the best projects in rural tourism for twelve years, attracted attention from across the country, and the Zadar County once again proved its strength, winning as many as six awards among the 12 registered projects from the county.

"Sunflower of Rural Tourism" – More than an award

The "Sunflower of Rural Tourism" award is a project of the Croatian Association for Tourism and Rural Development "Club Members Village" that promotes excellence in rural tourism. The project encompasses ten categories that recognize different aspects of sustainability, innovation, preservation of tradition, and promotion of local communities. This initiative not only celebrates best practices but also encourages further development of rural areas by promoting the values of preserving cultural and natural heritage.

Achievements of Zadar County

Zadar County proudly found itself among the most successful. Dr. sc. Radoslav Bobanović from Polača received a charter for his special contribution to the development and promotion of rural tourism, recognizing his long-standing work and dedication to promoting local values. Gold charters were awarded in four categories, confirming the diversity and quality of Zadar County’s offer.

Gold Charters

• Tourist Farmhouse Enterprises: OPG Didini vrtovi – Agrotourism Plavica won the gold charter for its innovative combination of tradition and modern tourist offerings.


• Traditional Rural Gastronomy: Benediktinke from Zadar were awarded for their products that combine authenticity and top quality.


• Active Tourist Content in Rural Areas: The Škraping event, held in Tkon, stood out as an example of successful synergy between sports and tourism.


• Smart Rural Communities: The Visitor Center "Underground City of Paklenica" received recognition for its innovative approach to the tourist experience.

Bronze Charter

Keks Maslinko, a product of OPG Zalović from Tkon, won the bronze charter in the category "Projects/holders of protected marketing labels". This unique product made from local ingredients stood out for its innovative concept and quality.

The Bigger Picture of Rural Tourism

Rural tourism in Croatia is increasingly gaining importance, especially in the context of sustainable development and the preservation of natural resources. Projects such as the "Sunflower of Rural Tourism" help raise public awareness of the value of rural destinations but also motivate local communities to invest in sustainability and innovation. With its rich cultural heritage, authentic gastronomic experiences, and pristine nature, rural tourism represents a key segment of Croatia’s tourism offering.

Future and Challenges

Although successes like those from Zadar County demonstrate the strength of Croatian rural tourism, challenges such as the lack of infrastructural investment and insufficient promotion still exist. Strategic planning and cooperation across all levels of management are crucial for the further development of this sector.