The island of Lošinj, a jewel of the Kvarner archipelago with a 140-year-long tradition of health tourism, is turning a new page in its rich history this autumn. In its great jubilee year, celebrating decades of dedication to health, Lošinj is preparing to host the first edition of a unique event – MedISOLA, the Festival of Health and Vitality. This innovative festival, which will be held from October 2nd to 26th, aims to redefine the concept of health tourism by merging centuries-old knowledge with the latest scientific achievements and modern wellness practices. The grand opening is scheduled for October 2nd at 11 a.m. at the prestigious Hotel Bellevue in Mali Lošinj, marking the beginning of a new chapter in branding the island as an essential destination for all those seeking harmony of mind and body.

A blend of tradition and science on the island of vitality

The story of Lošinj as a health resort began back in the 19th century when the benefits of its microclimate were recognized by the Austro-Hungarian aristocracy. Thanks to visionaries like Ambroz Haračić, who systematically afforested the island with Aleppo pine, a unique synergy of the sea and lush vegetation was created. The air, enriched with sea aerosols and essential oils of medicinal herbs, along with more than 2600 hours of sunshine per year, has been scientifically proven to have a beneficial effect on the respiratory system and overall immunity. It is on these foundations, which officially earned Lošinj the status of a climatic health resort in 1892, that the philosophy of the MedISOLA festival is being built. The festival's goal is not only to evoke memories of its glorious past but to actively integrate it into the modern tourist offer, providing concrete solutions for the challenges of a contemporary lifestyle.

The festival's grand opening will be marked by a conference that will delve into key topics through two expert panels. The first panel, titled "The Healing Power of Lošinj Through Experience and Science", will bring together experts who will shed light on the unique characteristics of the island from various perspectives. It is expected to discuss the specific composition of aerosols, the influence of Mediterranean flora on health, and clinical studies that confirm what generations of visitors have felt on their own skin. The second panel, "Lošinj as a Space for a New Tourism Paradigm", will deal with strategic thinking about the future of tourism. In an era when mass tourism is showing its limits, Mali Lošinj and the entire island have the opportunity to position themselves as leaders in sustainable, regenerative, and, above all, health-oriented tourism. The discussion will focus on how to create a year-round offer that attracts guests seeking true rest, detoxification, and an improved quality of life.

A rich program for the mind, body, and spirit

For almost a month, from October 2nd to 26th, MedISOLA will offer an exceptionally rich and diverse program, designed to satisfy the interests of the widest audience – from visitors and tourists to the local population and the scientific and professional community. The festival is divided into several thematic sections, each exploring the path to longevity and vitality in its own way.

One of the key sections is dedicated to contemporary medical approaches and innovations. As part of this segment, leading doctors and scientists will hold lectures on the latest findings in disease prevention, personalized medicine, and diagnostic methods that can significantly improve health. Special emphasis will be placed on respiratory health, allergies, and strengthening the immune system, areas in which Lošinj has unsurpassed natural resources.

The segment dedicated to aesthetics, vitality, and longevity rituals will explore a holistic approach to beauty that comes from within. Renowned experts in the fields of dermatology, aesthetic medicine, and anti-aging will reveal the secrets to preserving youthfulness, not only through external treatments but also through lifestyle changes, nutrition, and mental hygiene. Visitors will have the opportunity to learn about advanced techniques and products that combine the power of nature and cutting-edge technology.

An essential part of the festival are the wellness and spa experiences inspired by Lošinj. The island's wellness centers, known for their excellence, will offer special programs and treatments during the festival based on local ingredients – medicinal herbs, sea salt, algae, and essential oils. Workshops on making natural cosmetics, relaxation and meditation techniques by the sea, and presentations of indigenous massages that revitalize the body and mind will be organized. The entire Mali Lošinj will become an oasis of relaxation.

Nutrition as therapy and an active life in nature

The program section "Nutrition as Therapy and Anti-Aging Concepts" will focus on the power of the Mediterranean diet. Nutritionists and chefs will, through lectures, culinary workshops, and tastings, show how we can influence our health, energy, and longevity through the proper selection of foods. The discussion will cover superfoods from the Lošinj area, such as wild herbs, olive oil, fresh fish, and citrus fruits, and their role in preventing chronic diseases.

Furthermore, the festival will strongly promote outdoor activities and programs for a vital life. With its more than 250 kilometers of landscaped promenades and hiking trails, Lošinj provides ideal conditions for Nordic walking, running, cycling, and hiking. As part of MedISOLA, guided tours, breathing exercises in the pine forests, outdoor yoga, and various other programs that encourage movement and spending time in the fresh air will be organized. The goal is to make participants aware of the importance of physical activity as the foundation of a healthy life. More information about the festival itself and the detailed schedule of events can be found on the official website.

Finally, through public programs and community education, MedISOLA also addresses the local population, because the concept of an island of vitality cannot come to life without the active participation of those who live on it. Educational workshops for children and adults, public lectures on health preservation, and actions aimed at raising environmental awareness are planned, thereby deeply integrating the festival into the daily life of the island and contributing to the quality of life of its inhabitants. This event is therefore not just a tourist product, but a platform for knowledge exchange and the creation of a healthier future for all.