The largest regional gathering of sales experts brings the most diverse program to date and combines international stars from sales, industrial design, martial arts, data psychology, architecture, entrepreneurship, and influential digital content in one place. It will be held on November 20, 2025, in Zagreb, at the Mozaik Event Centar, with a production standard designed to serve as a training ground for the transfer of practical knowledge and the expansion of a quality business network. For attendees planning a trip to Zagreb, the organizers recommend booking accommodation and planning logistics early due to expected high demand.

What makes this conference different

The conference format combines keynote performances, panel discussions, and specialized sessions, but also open demonstrations of techniques that professionals actually apply in practice. The emphasis is on sales strategies, building personal and corporate brands, design as a differentiator, social media as a real sales channel, and analytics that help understand customer behavior. The program is also a continuation of the development of Prodajni Mindset, a platform that has attracted thousands of participants from Croatia and the region in recent years and hosted the “Wolf of Wall Street” in Zagreb in 2023.

The global trainer who “closes” the sale in the first meeting

A special highlight is the appearance of Daniel G (Daniel Guaragna), one of the most influential new-generation sales trainers in the world. He is making his first public appearance in Croatia and the wider region, bringing with him experience working with an audience of millions and hundreds of performances held worldwide. His approach focuses on operationally measurable results, clearly structured processes, and mental frameworks that lead sales teams to close deals faster. He will demonstrate to the audience in Zagreb concrete steps on how to shorten the sales cycle, how to improve lead qualification, and how to conduct a conversation that builds trust, not resistance.

Topics he will elaborate on

• Process mapping: from the first contact to the contract without unnecessary iterations.


• Asking questions that reveal the customer's real motives instead of “scripted” answers.


• Building authority in the first minutes of a meeting and reducing information asymmetry.


• Managing objections through re-framing, prioritization, and joint outcome definition.


• Creating an offer that is simple, comparable, and designed for a decision now, not “after the quarter.”

Design icon on a brand that speaks through form

Industrial designer Karim Rashid brings to Zagreb a perspective on design as a source of real market differentiation. With hundreds of awards and projects for global brands, Rashid is synonymous with a futuristic aesthetic that does not sacrifice functionality. His lecture will address the question of how to translate design into a business result, specifically how form, material, and user experience shape the perception of value and the customer's willingness to pay more. It will cover systematic branding through the product, packaging, and service component, as well as how consistency in visual language reduces the cost of acquisition because the customer “reads” recognizability faster than ever.

What this approach means for sales

In FMCG, technological solutions, and consumer electronics, design helps reduce the customer's cognitive load. In B2B, a designed interface or solution presentation serves not only aesthetics but also accelerates understanding and facilitates decision-making. Rashid's framework starts from the premise that differentiation is measured in seconds of attention: the earlier and more clearly a brand communicates its “why” and “for whom,” the cheaper the conversion and the more lasting the loyalty.

FNC brings the perspective of martial arts: how an audience becomes a community

The martial arts organization Fight Nation Championship (FNC) is taking the conference stage for the first time, and its founder Dražen Forgy Forgač will share with the audience the processes by which this organization became a recognizable sports-media product. Over several years, FNC has built a distinctive visual identity, produced spectacular events, and established narratives that build emotion around individual fighters. Part of this content is focused on the strategic use of social media and short formats that encourage sharing – so fighters like Vaso “Psycho” Bakočević and Aleksandar “Joker” Ilić become brands with their own fan bases.

Panel: “How to turn personality into a brand that sells”

A special panel will discuss how fighters collaborate with their teams on storytelling, tone of communication, and monetization of their reach. The audience will get concrete suggestions on how to build a persona-brand that doesn't stop at a “like” but leads to conversions: from pre-sale campaigns and collaborations with partners to their own product lines and content that helps fill arenas. The perspective of martial arts will serve as a case study: if a highly competitive, emotionally charged, and often controversial segment can create a community that buys, what can brands with a clear social impact or technological innovation do?

Personal brand as a demand generator

British personal brand expert Amelia Sordell will present how to build a personal brand in practice that directly generates opportunities, clients, and revenue. From her own experience of running an agency focused on the inbound model, she will explain the logic of “audience → trust → demand”: consistent sharing of expert content, a clear niche, an offer that solves a specific problem, and a format that follows audience habits. Participants will get an overview of tactical frameworks – from an editorial calendar and post structure to measuring micro-conversions and re-purposing content – with an emphasis on how to avoid “empty hype” and turn visibility into a pipeline.

Who will find this session particularly useful

• Founders and sales managers who need to accelerate inbound inquiries without an additional advertising budget.


• Experts who want to monetize their expertise through training, consulting, and digital products.


• Marketing teams looking for a methodology for a unified brand and founder presence.

Psychotherapy meets entrepreneurship: a case study on growth from a “niche”

Croatian psychotherapist and entrepreneur Sara Peranić will show how she developed a sustainable business model with thousands of clients from a profession focused on individual work, and how she mentored hundreds of female entrepreneurs who built their own projects through mindset work. The focus is on transferring therapeutic skills to a business context: active listening, goal reflection, setting boundaries, and creating a daily structure that protects the entrepreneur's energy. Participants will receive concrete work patterns – from defining a minimum viable offer to planning content that builds credibility – and ways to recognize when a niche needs to be expanded or narrowed further.

Data, psychology, and sales: how analytics “reads” the audience

Dr. Vanja Ljevar, a scientist and serial entrepreneur with a multidisciplinary Ph.D. in computer science and psychology, will demonstrate methods of user profiling based on big data. The topic includes understanding behavioral micro-signals, building personas on real patterns (instead of assumptions), and translating insights into messages, offers, and user flows that increase conversion. A special segment will be dedicated to the ethics of analytics: how to responsibly use publicly available data, how to minimize model biases, and how to transparently communicate the value that data creates for the customer.

Transformational speech: energy that pushes boundaries

Well-known regional motivational and transformational speaker Dr. Kenan Crnkić brings his signature blend of inspiration and concrete habits. He will talk about the mental routines that enable continuous performance in sales, about discipline in daily life, and about how a focus on long-term goals creates resilience to short-term fluctuations. His messages are aimed precisely at sales teams who work under constant pressure to deliver results and are looking for a way to turn motivation into a repeatable process.

Influencer authenticity as business capital

Meri Goldašić, a lifestyle content creator and the 2025 Influencer of the Year, will show how authenticity, humor, and strong family values become the foundation of a sustainable brand. Her story will be interesting for marketing and sales teams considering collaborations with creators: when to choose a long-term partner versus a short campaign; how to set goals and KPIs; and how to simplify the negotiation process so that creativity is not stifled by formalities.

Architecture as a brand experience

Acclaimed Croatian architect Ante Vrban will talk about spatial design as a tool for business differentiation – from retail spaces and offices to the hospitality sector. In his approach, space is not a “cost” but a silent seller: light, materials, tactility, and micro-pathways shape the experience of customers and employees, shorten decision-making time, and encourage retention. Examples will show how consistent spatial dramaturgy enhances product value, creates memorability, and – measurably – increases sales.

The return of the social selling expert who has already won over the Zagreb audience

Daniel Disney, an internationally recognized expert in social media sales, returns to the Croatian audience with current frameworks for LinkedIn and combined “social selling.” The focus is on strategies that encourage conversations with decision-makers, not just views and reactions. Disney brings recipes for messages that open doors without aggression, tactics for building personal authority within an industry, and practices that help the content of the sales team and marketing breathe in the same rhythm.

Who is the conference for and how to get the most out of it

Sales4Future is designed for directors and sales managers, account managers, SDRs, founders, and everyone who leads brands in their growth phase. The organizers recommend that teams arrange a schedule in advance to follow different halls to cover as much content as possible, and to define 3–5 key questions to ask the speakers. Participants from outside Zagreb can plan a one-day or multi-day stay – there are numerous amenities near the Mozaik Event Centar, and due to the date of November 20, 2025, it is worth organizing arrival and accommodation in Zagreb in advance.

What the day at Mozaik Event Centar will look like

Entry and registration are planned early enough for participants to pick up their accreditations and familiarize themselves with the hall schedule. During the breaks between presentations, there will be networking zones, partner demo stands, and a space for short content recordings – with the recommendation that participants take the opportunity to create short video content that will serve as “#behindthescenes” material on their social media. The location in Zagreb allows for good transport connections, and for participants staying longer, it is suggested to book accommodation in Zagreb in an area with quick access to Slavonska Avenue.

What attendees can apply immediately after the conference

• Revise the sales process according to the principles of quick qualification and a clear next step.


• Align marketing and sales through a unified calendar of topics, messages, and content that turns into conversations.


• Introduce design as a “sales lever”: from presentations and demos to packaging and user experience.


• Standardize social selling – define the tone, message structure, and minimum weekly activity rhythm.


• Apply ethical analytics to better understand segments and adapt offers without invading privacy.


• Incorporate mental routines that preserve focus and discipline in quarterly cycles.

Organizers and platform continuity

Behind the conference is the Prodajni Mindset team, led by experienced entrepreneurs Vedran Sorić and Ognjen Bagatin. In the last five years, they have developed a unique program of education and events dedicated to the professionalization of sales, and it is precisely the conference format and the community gathered around their content that have contributed to the wider affirmation of sales as a highly skilled profession. In 2025, they are focusing on further strengthening industry standards – which is why Sales4Future brings together top international speakers with local experts and presents case studies that can be immediately replicated in the local context.

Tickets, location, and useful information

The event will be held on November 20, 2025, at the Mozaik Event Centar in Zagreb. For all those arriving from other cities or from abroad, it is useful to plan to arrive a day earlier and book accommodation in Zagreb near the venue or with a quick transport link. A detailed schedule and information about the remaining tickets – regular, VIP, and Meet & Greet – are available on the official conference website, and registration can be done online. Follow updates on the organizers' sales channels as interest is high, and certain seating categories fill up quickly.

Speakers – a quick overview

• Daniel G (Daniel Guaragna) – a global sales trainer with a methodology for faster closing and measurable results.


• Karim Rashid – an icon of industrial design with a portfolio of collaborations with prestigious brands; speaks about design as a differentiator.


• Dražen Forgy Forgač & FNC – founder of the leading regional MMA organization, with fighters who have built strong personal brands.


• Vaso “Psycho” Bakočević and Aleksandar “Joker” Ilić – a panel on turning personality into a brand that sells.


• Amelia Sordell – personal branding and an inbound model that measures impact in leads and revenue.


• Sara Peranić – a bridge between psychotherapy and entrepreneurship: mindset, structure, and growth from a niche.


• Dr. Vanja Ljevar – data psychology, customer profiling, and ethical analytics for improving conversions.


• Dr. Kenan Crnkić – a transformational speech on energy, discipline, and the habits of successful teams.


• Meri Goldašić – authentic content and long-term collaborations with brands.


• Ante Vrban – architecture and spatial design as a “silent seller.”


• Daniel Disney – modern social selling and LinkedIn as a channel that opens conversations with decision-makers.

How to prepare if you are coming from out of town

If you are arriving in Zagreb by car, check the parking zones around the Mozaik Event Centar and allow extra time for morning traffic. If you are arriving by train or plane, consider public transport and taxi services to the venue, and for a multi-day stay, book accommodation in Zagreb near Slavonska Avenue for easy access to the morning sessions. Bring enough business cards, define in advance which speakers you want to ask a question, and summarize your “elevator pitch” into two sentences – networking has the greatest value when it is prepared.

The broader context: sales in 2025 and why interdisciplinarity is important

Sales in 2025 is no longer a linear sequence of actions from a cold call to a signature. It is an orchestration: content, product, design, data, and human skills work together. That is why the Sales4Future program intentionally brings together an industrial designer with a sales trainer, a data scientist with an entrepreneur from the therapeutic field, and a sports organization with an influencer and an architect. This combination shows how market value is created precisely at the intersections of disciplines: a product that is meaningfully designed and clearly narrated, a sales team that understands customer psychology and uses social media for dialogue, and a space and experience that round it all off into a convincing whole.

Practical recommendations for attending teams

1. Define three key challenges you want to solve in the next 90 days (e.g., closing rate, time to first meeting, lead quality).


2. Choose sessions and speakers whose topics are directly related to these challenges.


3. Schedule a “debrief” meeting immediately after the conference – within the same week – to translate notes into tasks.


4. Introduce a minimum set of metrics to track for four weeks after the event to measure the impact.


5. Connect with speakers and participants on LinkedIn with a brief thank you and a concrete suggestion for the next step.

How to get tickets and where to follow the news

Tickets are available online, with different categories depending on the benefits that come with the package. It is recommended to secure your spot as soon as possible because the spectrum of speakers and the practical format have proven to be a magnet for sales and marketing teams from the entire region. A detailed schedule and additional information are available on the official conference website konferencija.prodajnimindset.com, while the organizers will announce new names and segmented schedules successively as November 20, 2025, approaches. A reminder for all guests from outside Zagreb: book your accommodation in Zagreb in time and plan your arrival for the morning part of the program.

Why come right now

On this date, the stage in Zagreb brings together experts whose approaches complement each other – from design that raises the perception of value, through methods that close sales faster, to analytics and content that maintain a steady flow of opportunities. Attending as a team will allow you to “cover” more topics at once, bring home detailed notes, and turn them into concrete pilot projects immediately after returning from the conference. If your brand is planning a stronger move on social media, rebranding, or improving the sales process, Sales4Future will provide you with a dense schedule of ideas that can be applied this quarter.