The light magic of Trsat Castle, a unique jewel of Rijeka, has been recognized on a global level in a truly impressive way. The prestigious French company Blachere Illumination, a global leader in creating light decorations, has decided to include stunning photographs of this historic building dressed in lavish festive attire in its exclusive catalog edition for 2025, symbolically named "Masters of Light" (Masters of Light). With this act, Rijeka proudly joined a select group of world cities whose Advent atmospheres and light installations have also earned a prominent place on the pages of this globally distributed catalog, which represents the pinnacle of design and technological achievements in the decorative lighting industry.

Rijeka's Advent, year after year, confirms its reputation as an event that wins the hearts of visitors with its authentic atmosphere, carefully selected program, and, above all, spectacular festive decoration that transforms the city's squares and streets into a true winter fairytale. The inclusion of visuals of Trsat Castle in the catalog of one of the most eminent world companies in the field of light decorations undoubtedly represents the crown of quality of Rijeka's Advent story. This success is not accidental; it is the result of continuous investment in creativity, innovation, and the creation of a unique experience that increasingly attracts not only domestic guests but also a growing number of foreign tourists eager for authentic holiday experiences. The city of Rijeka thus receives additional confirmation of its growing attractiveness as a tourist destination, especially in the winter period.

Trsat's Advent magic under the lights of the world stage

The recognition received from Blachere Illumination is particularly significant for Trsat Castle, a location that has become synonymous with one of the most beautiful Advent stories in Croatia. The effort invested in designing and meticulously realizing the festive atmosphere in this historic building, which dominates Rijeka, has now been recognized on the international scene. Year after year, Trsat Castle is visited by an increasing number of people during Advent, enchanted by its warmth, rich symbolism, and, of course, the unique Advent magic of lights that transform it into a scene from the most beautiful dreams. More than a million twinkling lights create unforgettable scenes, and every corner of the castle exudes a special energy that takes visitors back to their childhood and awakens the most beautiful emotions.

This inclusion in the "Masters of Light" catalog is not only a recognition of the aesthetic value of the decorations but also a confirmation of strategic thinking about the importance of creating a recognizable Advent brand on Trsat. Light installations have become a key element of the visual identity of this event, attracting the attention of the media and visitors and generating invaluable promotion for the castle itself, as well as for the entire tourist offer of Rijeka and Kvarner. The photographs that will travel the world through Blachere's catalog will further strengthen the position of Trsat Castle as an unmissable Advent destination.

Blachere Illumination: Innovators of light with a vision of sustainability

The company Blachere Illumination, based in the picturesque Apt in Provence, France, is not just a manufacturer of light decorations; it is a true innovator and visionary in its industry. Founded back in 1973 thanks to the enthusiasm of Jean-Paul Blachère, the company has grown into a global giant with an impressive portfolio of projects that adorn some of the most famous world metropolises and locations. From the magical lighting of the Champs-Élysées in Paris to spectacular installations in cities like Moscow, Vienna, London, and Dubai, Blachere Illumination sets standards in the industry, combining artistic vision with the latest technological achievements.

With its presence in more than 170 countries worldwide, including Croatia where the subsidiary Blachere Illumination - Adriatic d.o.o. located in Samobor successfully operates, the company demonstrates its global strength and ability to adapt to different cultural contexts and aesthetic requirements. Their expertise covers the entire process, from initial design and conception, through production to final installation and maintenance of light decorations that transform urban spaces and create unforgettable experiences.

What particularly sets Blachere Illumination apart is their deep commitment to environmental sustainability. In times when environmental responsibility is an imperative, the French lighting giant leads in the application of green technologies and practices. Their philosophy is based on spreading light with a minimal ecological footprint. This includes the massive use of energy-efficient LED technology, which significantly reduces electricity consumption, as well as the use of recycled and recyclable materials in the production of decorations. Particularly interesting is their innovative RecyPRINT program, which allows 3D printing of decorations from recycled plastic bottles, thus giving new life to waste and creating unique, environmentally friendly ornaments. Examples of impressive light installations at Trsat Castle, which are now immortalized in the catalog, vividly show how aesthetic beauty, rich tradition, and principles of sustainable development can harmoniously combine into a unique and inspiring holiday story. The choice of partners who share such values ​​further speaks to the thoughtfulness of the approach of the Advent organizers in Rijeka.

The power of light in creating a holiday identity

Light decorations have long ceased to be mere ornaments; they have become a powerful tool in creating atmosphere, attracting visitors, and strengthening the identity of a destination, especially during the holiday season. The magic created by thousands of twinkling lights has the ability to transform familiar spaces, awakening a sense of admiration and joy in observers of all generations. Cities around the world have recognized the potential of light festivals and lavishly decorated Advent markets as magnets for tourists, but also as a way to provide their residents with a unique experience and foster a sense of community.

Advent in Rijeka, and especially the one at Trsat Castle, is a perfect example of how strategically designed light installations can become a key element of recognition. They not only beautify the space but also tell a story, create an emotional connection, and encourage the sharing of experiences through social media, thereby organically spreading the word about the destination. The inclusion of Trsat Castle in the "Masters of Light" catalog is therefore not only an aesthetic recognition but also a confirmation of the successful use of light as a marketing and tourism tool. This success can serve as an inspiration to other cities in Croatia to invest in high-quality and creative light decorations that will enrich their offer and attract new visitors.

Holiday lighting encourages people to go out, socialize, and explore the city, even during colder winter evenings. It extends the time visitors spend outdoors, which positively affects the local economy, especially catering facilities and shops. Furthermore, unique and photogenic light installations become unmissable photo spots, and these photos, shared online, become viral advertisements that reach an audience of millions worldwide. Investment in light decorations is therefore an investment in the overall image and attractiveness of the city.

Global recognition as an incentive for the future

The fact that photographs of Trsat Castle, cloaked in festive attire, have found their place alongside the most beautiful world Advent scenes in the Blachere Illumination catalog, represents an extremely strong recognition of the effort, creativity, and vision of all those involved in creating Rijeka's Advent fairytale. It is a confirmation that even with more limited resources, but with a lot of enthusiasm and good ideas, results can be achieved that resonate on the global stage.

This recognition is not just a moment of pride, but also a significant incentive for the further development and improvement of Advent in Rijeka. It opens doors to new collaborations, attracts the attention of potential sponsors and partners, and further motivates organizers to surpass themselves each year, offering visitors an even richer, more beautiful, and more substantial program. The success of Trsat Castle in the context of cooperation with Blachere Illumination shows that investing in quality and originality is always worthwhile and that authentic stories, told with heart and light, find their way to a global audience. The lights of Trsat Castle now shine even brighter, illuminating the path towards future successes of Rijeka's tourism and confirming that Rijeka is a city that knows how to create magic.

Visitors planning to experience this light magic and explore everything Rijeka offers during Advent, as well as the beauties of Trsat Castle, can find a variety of accommodation options in Rijeka tailored to all wishes and needs.