In the heart of Dalmatia, just a few kilometers from Zadar, lies the picturesque town of Petrčane which will become the epicenter of Croatian tourism from March 26 to 28, 2025. During that period, at the prestigious Pinija Hotel, the UHPA Days 2025 will be held, one of the most significant events in the domestic tourism industry. Organized by the Association of Croatian Travel Agencies, this gathering brings together experts, partners, and leading agencies with the aim of strategically contemplating the future of Croatian tourism through panel discussions, workshops, presentations, and study tours. The uniqueness of this year's edition lies not only in the rich program but also in the fact that this event will mark the official opening of the new, modern Zadar Congress and event center.

Petrčane as the Host: A Tourist Gem with a Dalmatian Soul

Petrčane, known for its crystal clear sea and pine forests stretching along the coast, has been attracting increasing attention from organizers of business and professional events in recent years. This small Dalmatian gem, located only 12 kilometers from Zadar, exudes the charm of a traditional fishing town and modern tourist amenities. Considering that Zadar County has been declared the UHPA destination of the year, the selection of Petrčane as the host is not accidental – it is a space that combines authenticity, accessibility, and a high level of tourism infrastructure.

The UHPA Days in 2025 will bring together more than 150 participants – from representatives of travel agencies, policy makers, to representatives of local communities and partners from all over Croatia and abroad. This year's program will also be enriched by the presence of the Minister of Tourism and Sports, who will speak about national priorities, as well as the impact of digital innovations on the way we travel, book, and experience tourism products today.

Panels Shaping the Direction of Croatian Tourism

Under the slogan "Three YES! for Tourism", expert panels will discuss the key challenges and opportunities in the sector. Topics include sustainable development, market challenges, the role of artificial intelligence, and new technologies in enhancing the operations of travel agencies. Instead of traditional lectures, the focus will be on interactive discussions and practical examples. It is expected that experts from the fields of tourism, IT, sustainability, and business consulting will participate, presenting the latest trends and technological innovations that are changing the tourism landscape.

In the context of global changes in consumer behavior and environmental awareness, sustainability is becoming a key factor in the development of every tourism strategy. This theme will run through most of the content – from adapting tourism infrastructure, through the digitalization of processes, to the green transition of destinations.

New Business Horizons: Opening of the Congress Center and B2B Meetings

One of the most anticipated points of the program will be the opening of the new Zadar Congress and event center. This contemporary complex, located in the immediate vicinity of the event venue, is designed as a multifunctional space that will provide everything needed for organizing conferences, seminars, and corporate gatherings at the highest level. During the UHPA Days, participants will have the opportunity to tour the center with media interviews and presentations of its capabilities.

The UHPA Days are not only a place to gain new knowledge but also an excellent opportunity for professional networking. At a special B2B meeting, more than 30 representatives of domestic and international partners, including directors of HTZ representative offices, will participate. This platform offers the possibility of direct contact, arranging collaborations, and developing new projects that can shape the future of Croatia's tourism offer.

Culture, Gastronomy, and Local Experiences

A part of the program is dedicated to getting acquainted with the region's specificities. Participants will have the opportunity to visit the Nin Saltworks – one of the few saltworks in Europe that still uses traditional salt production methods. A visit to the CroCherry cherry plantation will also be organized, where products from local family farms can be sampled. The city of Zadar, with its rich history and unique attractions, will also open its doors through expert-led tours that include tasting native delicacies.

This multidimensional combination of education, experience, networking, and enjoyment makes the UHPA Days an event that greatly transcends traditional business meetings. Petrčane and Zadar will prove to be not only ideal places for business meetings but also inspiring destinations for relaxation, exploration, and a return to the authentic roots of tourism.

Our Recommendation for Your Ideal Accommodation Nearby

• Hotel Pinija




• This hotel exudes warmth and comfort, and the sea view from the rooms truly takes your breath away.


• Location: Located directly by the sea in a pine forest, just a few minutes from the center of Petrčane.


• Reasons for Recommendation: A perfect combination of business and relaxing environment.


• Amenities: Wellness & spa center, indoor pool, gourmet restaurant, conference halls.


• Stars: ★★★★


• According to recent reviews, guests praise the friendly staff and exceptionally clean infrastructure. Prices are mid-range, and popularity is on the rise.




• Falkensteiner Family Hotel Diadora




• A modern, family hotel with rich facilities for children, as well as business clients.


• Location: Located in the Punta Skala settlement, a 5-minute drive from Petrčane.


• Reasons for Recommendation: Suitable for business people coming with their families, as well as for incentive groups.


• Amenities: Aqua park, wellness zone, conference halls, private beach.


• Stars: ★★★★


• Reviews highlight the diverse offerings and professional service. The hotel is often fully booked during the season, and prices are higher but justified.




• Apartmani Petrčane Lux




• Private apartments with modern interiors and sea views, ideal for individuals and small teams.


• Location: Located 300 meters from the center of Petrčane, on a quiet street.


• Reasons for Recommendation: Flexibility, privacy, and an excellent price-to-quality ratio.


• Amenities: Air conditioning, free parking, kitchen, balcony with a view, Wi-Fi.


• Stars: ★★★


• Very positive user ratings, particularly highlighting the tranquility and cleanliness. Prices are affordable, ideal for a longer stay.