The Croatian Camping Association (Kamping udruženje Hrvatske - KUH) proudly presents the 18th Croatian Camping Congress, an event that will bring together key players in the camping industry from Croatia and Europe from November 11 to 13, 2024, at Terme Tuhelj. The congress will be an opportunity to analyze the past tourism season and discuss current trends and challenges facing this sector, including technological advancements and sustainable development.

This year's event puts a special focus on the integration of advanced technologies, such as artificial intelligence, which transforms the way camps provide services and communicate with guests. It is anticipated that digitalization will be crucial for enhancing the user experience and optimizing business processes in camps. Panels will address the application of AI in automating reservations, personalized offers for guests, and environmental maintenance through ecological solutions.

Technological innovation and sustainability as the foundation of the future

One of the central panels will be dedicated to a discussion on technological innovations, with a special emphasis on automation and digitalization of camps. Participants are expected to hear how the integration of artificial intelligence can increase efficiency in camping, from reservation management systems to optimizing energy resources. This technological advancement is crucial for camps to meet the needs of modern guests who seek faster and more personalized services.

At the same time, sustainable development will be a key topic given the growing ecological challenges. Experts will discuss the need to adapt to climate change and how camps can position themselves as leaders in ecologically sustainable tourism. Given the fact that many visitors seek destinations that nurture sustainability, ECO-certified camps are seeing increased interest, but there is still much room for improvement in this segment in Croatia.

Geopolitical and economic challenges

In addition to technology and sustainability, this year's congress will encompass a broader geopolitical context. Discussions will address the impact of global economic turmoil on tourism, particularly the camping industry. Experts will talk about how political and economic changes in Europe and the world, such as shifts in energy prices and tax policies, affect the Croatian camping sector. Additionally, the importance of strategic planning will be discussed to ensure the continuous development of the industry despite challenges.

Service quality and recognition for the best

As in every year, the Congress will be an opportunity to recognize the best camps through the Croatia's Best Campsites and OK mini camps awards, which are awarded to camps with top-notch service quality. Furthermore, the most innovative camps will be awarded the prestigious Inova Camp award for the most creative solutions in the industry. The Slovenian award Naj Kamp Adria will also be given to the best camps in the region, further strengthening cooperation among camping destinations in this part of Europe.

Social and business meetings

Alongside the official part of the congress, participants will have the opportunity to take part in various social events. This includes networking events where new business contacts will be made and ideas exchanged about improving the camping industry. Participants will also be able to visit the exhibition part of the congress, where the latest camping equipment will be showcased, including glamping tents and mobile homes, as well as various innovations in auxiliary equipment.

Applications for participation are open, and additional information about the program and registrations is available on the official website of the Croatian Camping Association. A large turnout of experts from the sector is expected, making this event essential for all those who wish to keep up with developmental trends and enhance their business in the camping industry.