The island of Cres, known for its untouched nature, crystal clear sea, and centuries-old tradition, has become richer for another exceptional chapter in its tourism story. On Thursday, April 24, 2025, in the picturesque town of Cres, the doors of The Isolano hotel were ceremonially opened, the first property from the luxurious Autograph Collection by Marriott collection on a Croatian island. This event does not only represent the opening of a new hotel complex, but it also marks a significant step for Croatian tourism as a whole, especially in the high-class segment.

The Isolano is the first Autograph Collection hotel in Croatia, which places our country on the map of selected world destinations hosting hotels from this prestigious line. Autograph Collection gathers more than 300 carefully selected boutique hotels around the world, located in the most desirable locations in over 50 countries. The key characteristic of hotels from this collection is the emphasis on authenticity, unique character, and a deep connection with local culture, architecture, and heritage, offering guests an experience that is "Exactly Like Nothing Else," as the brand's slogan goes.

Investment with deep local roots and a global vision

The realization of The Isolano project represents an investment worth 17 million euros. Behind this ambitious undertaking stands the company Valdarke d.o.o., led by Nikola Avram, a successful hotel manager and, which is extremely important, a native of Cres. The vision of building a luxury hotel on his home island had matured over the years, and concrete work on this project began three years ago. Avram's deep connection with Cres and understanding of its potential were the driving force behind the effort to create a property that would reflect the soul of the island, while simultaneously meeting the highest world standards.

From the very beginning, as Mr. Avram pointed out, the mission was clear: to create a perfect blend of local values and global luxury standards. The goal was for every detail of the hotel to tell the story of Cres, its rich history, unique nature, and tradition, but in a way that is contemporary, elegant, and completely adapted to the demands of the modern high-class traveler. The owner's vision was to build a hotel that is not just a place for vacation, but a destination that actively contributes to the community and environmental preservation, following the principles of sustainable tourism development.

Opening ceremony and distinguished guests

The ceremonial opening of the hotel was attended by numerous distinguished guests and high officials, which further emphasized the importance of this project for Croatian tourism. Among those present were the State Secretary at the Ministry of Tourism and Sport, Mr. Robert Pende, the Deputy Prefect of the Primorje-Gorski Kotar County, Mrs. Marina Medarić, and the Mayor of Cres, Mr. Marin Gregorović. Particularly significant was the arrival of Mr. Pankaj Birla, Vice President of Marriott International for the Central and Eastern Europe region, whose presence confirms the importance that Marriott attaches to this new member of its collection.

The atmosphere at the ceremonial reception was imbued with island spirit and Croatian identity. Guests enjoyed sips of the prestigious Rose wine from the Dalmatian winery Markus, while the members of the female klapa Teha and members of the folklore society Orlec provided the cultural ambiance, performing traditional songs and dances characteristic of this region. It was a celebration of excellence, tradition, and a look towards the future of tourism on the island of Cres.

Owner's vision: The blend of global and local as the key to success

Nikola Avram spoke emotionally about the path that led to the opening of The Isolano. His choice of Autograph Collection was a conscious move, based on the desire to create something unique that would authentically represent Cres and the Croatian coast. "We wanted every stone of the hotel to tell the story of Cres, the Croatian coast, and tradition," he emphasized, adding that the goal was to achieve this "in a contemporary and modern way that befits this micro-area which is still an unexplored pearl of the Croatian coast."

Avram proudly highlighted the sustainability and environmental friendliness of the hotel, emphasizing that the property is "green friendly." He particularly stressed the strong connection of the hotel with the local community and economy. The fact that the hotel employs local residents and uses an impressive 95 percent of ingredients from the island of Cres in its gastronomic offer is not only commendable but represents a model of how large hotel projects can directly contribute to the sustainable development of the destination and the empowerment of local producers.

The design of the hotel, both interior and exterior, he described as a "hommage to the island where I was born and spent some of the most beautiful moments of my life." The owner believes that precisely this approach, which combines high quality, authenticity, and a strong emphasis on sustainability, elevates the destination Cres to a higher level and perfectly fits into the key strategic determinants of Croatian tourism development. The affirmation of local identity, environmental protection, and the strengthening of activities that benefit all residents of Cres are central to the philosophy behind The Isolano. The role of a global brand like Marriott, Avram added, is invaluable in ensuring global recognition and attracting guests in the pre-season and off-season, thereby extending the tourist year on the island of Cres.

Ministry's support: "This is what we advocate for"

State Secretary Robert Pende clearly expressed the support of the relevant ministry for such projects in his address. He emphasized that investments like The Isolano are much needed for Croatian tourism, especially those that are the result of private initiative. "This is what we advocate for, this is a business story that did not turn to the state but was realized by the investors themselves," said Pende, highlighting the value of independent investments in improving the tourism offer.

Congratulating everyone who participated in the realization of "this magnificent project," State Secretary Pende stated that the Ministry of Tourism and Sport is available as support for such and similar undertakings in the future. His words reflect the broader strategy of Croatian tourism aimed at attracting investments that raise quality, encourage sustainability, and ensure more balanced development, including islands like Cres.

Hotel offer: Luxury in harmony with nature

The new resort The Isolano Autograph Collection on Cres has been carefully designed to provide guests with maximum comfort in an ambiance that exudes Mediterranean elegance and connection with nature. The hotel features 49 spacious and luxuriously decorated accommodation units spread across five different categories, offering diverse accommodation options tailored to different guest needs.

The outdoor area of the hotel is a true oasis for relaxation, with two heated outdoor pools that allow guests to enjoy swimming and sunbathing regardless of the season. The beach bar located in the immediate vicinity of the coast is the perfect place for refreshment with cocktails and light snacks with a view of the sea. The hotel also includes an event hall, making it a potential hub for business gatherings, celebrations, and other special occasions on the island of Cres.

The gastronomic offer of The Isolano hotel is spread across several different locations, each with a special atmosphere, but with the same goal – celebrating the rich culinary heritage of the Adriatic. Guests can expect authentic dishes prepared from fresh, locally grown ingredients.

For complete relaxation and rejuvenation of spirit and body, the hotel offers a modern wellness and SPA center equipped with state-of-the-art facilities. Here, guests can enjoy various treatments and therapies inspired by local herbs and tradition, contributing to a sense of peace and well-being.

One of the most attractive aspects of The Isolano's offer, which will surely delight guests, is exclusive access to the beach. Located just a few steps from the hotel rooms, it provides guests with immediate contact with the crystal clear sea and the opportunity to enjoy an intimate Mediterranean setting at any time.

Design inspired by Adriatic heritage and Venetian influence

The design of the interior and exterior of The Isolano hotel tells a special story of authentic Adriatic charm. Carefully selected elements evoke the history and tradition of this region. One of the most striking details is the use of stone from the island of Brač, which is carefully incorporated into the architecture and decoration. This element not only visually enriches the space but also represents a symbolic link with other Adriatic islands, building a unique narrative about the Mediterranean heritage.

The interior design is the work of the celebrated Croatian designer Kristina Zanić, known for her talent for creating elegant and refined spaces that reflect the spirit of the location. Her signature is visible in every corner of the hotel, from carefully selected furniture to meticulously thought-out details that create a sense of luxury, but also warmth and comfort.

The exterior of the hotel perfectly blends into the untouched natural landscape that surrounds it. Located on a site with a beautiful view of the sea and immediate access to the coast, the hotel is designed to minimally disturb the environment while providing guests with maximum enjoyment of the natural beauties of Cres. Special attention was paid to preserving the traditional appearance, with the influence of Venetian architecture visible. This stylistic element, which has remained present on the island through centuries as a witness to its tumultuous history, is skillfully integrated into the contemporary design of the hotel, creating a harmonious blend of old and new.

The hotel is located in an ideal location, just a ten-minute easy walk from the lively center of the town of Cres, which allows guests to easily explore the local culture, gastronomy, and attractions.

Service philosophy and gastronomy led by a talented chef

The General Manager of the hotel, Mr. Mario Ivić, pointed out that hotels under the Autograph Collection brand are not typical luxury properties. Their strength lies in their ability to provide guests with unique, personalized experiences that go beyond standard services. "They combine top-notch comfort with local character, promoting the cultural heritage and authenticity of the destination in which they are located," explained Ivić, emphasizing that The Isolano will fully live this philosophy.

The heart of the hotel experience, in addition to accommodation and ambiance, is certainly gastronomy. At The Isolano, the culinary offer is envisioned as a journey through the vibrant culinary heritage of the Adriatic. At the helm of the hotel kitchen is the talented chef Aleksandar Kerekes, known for his innovative culinary creations and unwavering commitment to using the highest quality local ingredients. Under his leadership, the menus will celebrate the flavors of the island of Cres and the entire Adriatic, offering guests an unforgettable gastronomic experience that reflects the richness and diversity of the local region.

The opening of The Isolano hotel on Cres represents a turning point for tourism on the island and beyond. The arrival of a globally recognized brand like Marriott Autograph Collection will surely attract a new structure of guests seeking an authentic luxury experience. The project, imbued with local spirit and the vision of its owner, sets new standards in sustainability and integration with the local community, showing the path that Croatian tourism should take. This "unexplored pearl of the Croatian coast," as Cres was described by Nikola Avram, has now gained a luxurious framework that will allow visitors to experience it in a completely new, refined way, while simultaneously preserving everything that makes it special.