The Croatian National Tourist Board (HTZ) is intensively continuing to promote Croatian tourism in key European markets, with a special focus on the off-season. The campaign, which runs until the end of October, includes activities in 14 European emitting markets, including Italy, Germany, Austria, the United Kingdom, Poland, and others. The aim of the campaign is to position Croatia as a year-round tourist destination, promoting various aspects of tourism such as active, health, and nautical tourism, as well as eno-gastronomy and cultural content.

The campaign is conducted through various media, including television, print media, digital platforms such as YouTube, and social networks like Facebook, Instagram, and Twitter. This comprehensive promotion allows Croatia to further strengthen its presence in markets that record high results, especially in the months of September and October. According to Kristjan Staničić, director of HTZ, tourist arrivals and overnight stays during the pre-season have shown exceptionally good results, and the same expectations exist for the off-season, thanks to Croatia's attractive tourist offer that attracts guests from various parts of Europe.

Event in Milan: My Personal Trainer Days

One of the key events during this promotional period is the My Personal Trainer Days event, which takes place this weekend in Milan. This event is aimed at enthusiasts of active living and health and includes presentations related to sports, nutrition, and wellness. Croatia, through the Kvarner Tourist Board, is using this opportunity to present its offer of health and active tourism, with Kvarner standing out as a region that provides excellent conditions for relaxation and recreation throughout the year. The media sponsor, the most-read Italian health portal My Personal Trainer, provides extensive media coverage, further increasing Croatia's visibility in the Italian market.

The promotion of health tourism and wellness is not accidental - the Croatian National Tourist Board has been actively working to strengthen this segment of tourism for some time, particularly in collaboration with international partners such as Mastercard. According to reports, campaigns like Experience all Croatia has to offer focus on bringing tourists through personalized marketing approaches, targeting the specific interests of modern travelers via social media and digital media.

Further HTZ Promotional Activities

In addition to the event in Milan, the Croatian National Tourist Board will participate in the fair in Rimini, one of the most important tourism fairs in Italy. This fair brings together hundreds of tourism professionals and provides a unique opportunity to present Croatian tourism offerings through B2B contacts. Additionally, HTZ organizes business workshops in northern Italy, where health and active tourism are further promoted.

Another important event organized by HTZ is a study trip for travel agents from the Piemonte region, which will take place in Istria. During the trip, agents will have the opportunity to personally experience the attractiveness of the Croatian tourism offer and become acquainted with health and cultural tourism offerings. This collaboration allows for deeper integration between Italian travel agencies and the Croatian tourism industry, which can significantly contribute to the further growth of Italian guest arrivals during the off-season.

The overall marketing strategy of HTZ for 2024 focuses on retaining and expanding tourist traffic through targeting key European markets. Joint promotional campaigns with partners such as Mastercard and a strong presence on digital platforms represent key elements of this strategy, ensuring Croatia's visibility as a top tourist destination, especially in the off-peak season.