The Tourist Board of the City of Opatija achieved a remarkable success at the seventh edition of the Croatian congress fair MEETEX, held from 1 to 3 April 2025 at the Westin Hotel in Zagreb. MEETEX, as one of the most prominent European boutique MICE events, brought together international buyers and domestic exhibitors with the aim of promoting Croatia as a premier destination for business and congress events.

This year's edition of MEETEX attracted participants from Europe, the USA, Canada and, for the first time, representatives from the Middle East, providing local service providers with the opportunity for quality networking with key partners from around the world. Through pre-arranged business meetings, the exhibitors presented their services and infrastructure for organizing congresses and other business events. The Tourist Board of the City of Opatija held 27 meetings, promoting Opatija as an attractive congress destination with top-notch service, modern accommodation capacities and rich accompanying facilities.

Study Tour for International Agents

After the conclusion of MEETEX, the Tourist Board of the City of Opatija, in cooperation with the Kvarner Tourist Board, organized a two-day study tour for nine agents from the USA, the United Kingdom, France, Mexico, the Czech Republic, Canada and Germany. During the visit, the agents toured congress hotels and halls and participated in a guided tour of the city, learning about the advantages of Opatija as a destination for business meetings, incentive travel and conferences.

Opatija as a MICE Destination

Opatija, located on the Adriatic coast, is known for its rich history and tradition in tourism. The city offers a variety of accommodation options, from luxury hotels to boutique villas, tailored to the needs of business travelers. The congress capacities include modern halls equipped with the latest technology, such as those in Hotel Ambasador and Amadria Park Grand Hotelu 4 opatijska cvijeta. In addition, Opatija offers numerous opportunities for team building activities, wellness programs and gastronomic delights, making it an ideal destination for MICE events.

Accommodation in Opatija

Visitors to Opatija can choose from various accommodation options that satisfy different tastes and needs. Hotel Kvarner, the oldest hotel on the Adriatic coast, offers a blend of historical charm and modern luxury. Hotel Palace Bellevue impresses with its elegant architecture and spacious rooms with a view of the sea. Remisens Premium Hotel Ambasador provides top-notch service and wellness facilities, while Hotel Admiral, the only hotel in Opatija with its own marina, attracts sailors and sea enthusiasts. For those who prefer a more intimate accommodation, Hotel Villa Ariston offers a boutique experience in a peaceful setting.

These hotels, along with many others, contribute to Opatija's rich offer as a destination that successfully combines business tourism with relaxation and enjoyment of natural beauty.