The development of a joint outdoor destination covering the towns of Sveti Ivan Zelina, Dugo Selo, and Vrbovec represents a unique initiative in the tourism sector of the eastern part of Zagreb County. This ambitious project, which has received support from the Croatian Tourist Board and the Tourist Board of Zagreb County, is aimed at creating an attractive offer based on outdoor tourism, including cycling tourism, hiking, and other outdoor activities.

The Role of Outdoor Tourism in the Region's Development

Outdoor tourism is an increasingly popular form of tourism offer, especially in areas that can boast rich nature, cultural heritage, and well-connected infrastructural solutions. Sveti Ivan Zelina, Dugo Selo, and Vrbovec are ideal examples of such destinations. The combination of natural beauty and the accessibility of local roads provides a foundation for creating content that attracts visitors eager for adventure and recreation.

Details of the Cycling Routes

One of the most important components of this project is the creation of cycling routes. The routes are carefully mapped to connect the three towns, allowing cyclists to enjoy diverse landscapes, from hilly terrain to peaceful rural roads. Additionally, special emphasis has been placed on including historical and cultural landmarks, making the cycling experience not only recreational but also educational.

Visual Identity and Technology

The project is also focused on modernizing the presentation of the destination. A contemporary visual identity has been developed, reflecting the uniqueness of the area, and a digital route map enables visitors to plan their activities more easily. The use of technology, such as mobile navigation apps, further enhances the guest experience and enables simpler promotion of the destination.

Infrastructure for Visitors

As part of the project, informative boards and signposts have been installed, providing not only basic information about the routes but also highlighting attractions such as historical sites and natural landmarks. These boards are designed in line with the region's visual identity, creating the impression of a unique and professionally arranged destination.

Plans for the Future

The development of outdoor tourism will not stop at this stage. In 2025, further expansion of the offer is planned, including additional cycling routes, themed trails, and the organization of events that will attract a wider audience. In addition, local communities will actively work on educating tourism stakeholders to ensure the sustainability of this project and its further improvement.

Cooperation as the Key to Success

This project shows how important cooperation is between different tourist boards. Sveti Ivan Zelina, Dugo Selo, and Vrbovec have united their resources and knowledge to create a tourism offer that will not only increase the number of visitors but also raise awareness of the importance of preserving local heritage and nature.

Impact on the Local Community

The development of tourism brings benefits not only to visitors but also to the local community. The increase in the number of tourists opens new opportunities for local entrepreneurs, from accommodation and catering to organizing activities and selling local products. At the same time, the emphasis on sustainability ensures that natural and cultural resources are used responsibly, without negatively impacting the environment.

Common Goals

The tourist boards of the three towns have set ambitious goals for the future. Through continuous cooperation and investment, they aim to develop the region into a recognizable destination for outdoor tourism at both national and international levels. These types of projects show how good planning and coordination can lead to significant results, despite the challenges faced by the tourism sector.

The initiative for the development of outdoor tourism in Sveti Ivan Zelina, Dugo Selo, and Vrbovec represents an inspiring example of how unity and innovation can create added value for the entire region. By connecting natural beauty, cultural heritage, and modern technology, this destination has the potential to become a popular spot for fans of active holidays and authentic experiences.