The Tourist Board of Zadar County has announced several important public calls that are crucial for the promotion of tourism and the development of tourist content during 2025. These calls are aimed at different aspects of the tourism sector, including joint advertising, event grants, and the development of specific tourist products. Their goal is to raise the quality of the offer, attract a larger number of tourists outside the main season, and ensure balanced tourism development across the entire co...
Joint Advertising – Synergy for Better Promotion
The public call for joint advertising invites entities from both the public and private sectors to cooperate in promoting the destination. The goal is to increase the visibility of the tourist offer of Zadar County through various communication channels, including digital media, social networks, radio and television campaigns, and traditional forms of advertising such as printed and outdoor media.
Special attention is given to promotion in the pre-season and post-season, when tourist capacities are less burdened. This period offers an excellent opportunity to attract visitors seeking a quieter vacation, more affordable prices, and authentic experiences. Joint advertising allows partners to better utilize resources and create a stronger impact on target markets.
Event Grants – A Foundation for a More Attractive Offer
The second key segment of the announced calls relates to event grants. Financial assistance is intended for event organizers that can serve as a motivation for tourists to visit the destination. Criteria for receiving grants include the ability of the event to attract visitors and contribute to enriching the tourist offer, particularly in the pre-season and post-season.
Particular encouragement is given to events in rural areas and on islands, which is in line with the goal of balanced tourism development. Organizers of cultural, sports, gastronomic, and other events promoting local heritage and traditions have the opportunity to secure additional points during the application evaluation. These projects not only attract tourists but also contribute to the preservation and promotion of local identity.
Development of Specific Tourist Products Through DMK
The third public call is aimed at travel agencies specializing in the destination that develop products for special interests. This segment is called destination management programs (DMK), and its goal is to create unique tourist experiences that meet the needs of modern travelers.
Such programs include thematic tours, adventure activities, gastronomic tours, ecological excursions, and wellness programs. By developing these products, travel agencies not only raise the level of the offer but also create additional incentives to visit Zadar County, thereby contributing to the sustainable development of tourism.
Long-Term Goals and Expert Statements
Hrvoje Anić, a representative of the Tourist Board of Zadar County, emphasizes the importance of these calls for creating a higher-quality tourist product. According to him, joint advertising, event grants, and the development of specific programs are key to attracting a larger number of tourists, especially outside the main season.
"With these initiatives, we further encourage cooperation between the public and private sectors, create quality content, and promote balanced tourism development throughout the entire county," said Anić. He also emphasizes that rural areas and islands are a priority, as they represent untapped potential that can significantly enrich the overall tourist offer.
Access and Transparency
For all interested parties, applications for these public calls are available through the official website of the Tourist Board of Zadar County. The application process is designed to be transparent, and final decisions on grant allocations will be made by the Tourist Council. The results will be publicly announced, ensuring accountability and equal access for all applicants.
The Tourist Board of Zadar County remains committed to the development of sustainable tourism that will not only attract tourists but also improve the quality of life for the local population by preserving cultural heritage, promoting authentic content, and ensuring a balanced distribution of tourist activities across the entire county.
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Creation time: 11 January, 2025