The tourism and hospitality industry is once again in the spotlight, as the 40th jubilee edition of one of the most important fairs in the region has opened in Poreč. This prestigious event, which brings together leading experts from the hotel, gastronomy, and tourism sectors, has become an indispensable venue for exchanging experiences, networking, and showcasing innovations. This year's edition offers a rich program, competitions, presentations of the latest technologies and trends, as well as a diverse gastronomic offer that attracts visitors from all over Europe.

Innovations in the Tourism and Hospitality Industry

Modern tourism is constantly evolving, and digitalization and sustainability have become key factors in development. The fair introduces numerous novelties in hospitality, from smart rooms and energy-efficient solutions to digital platforms for managing reservations. Special emphasis is placed on innovations in hospitality, where the latest kitchen appliances, food preparation techniques, and digital tools for business optimization are presented. Top chefs demonstrate how technology can enhance culinary processes and elevate service quality to a new level.

Gastronomic Spectacle: A Blend of Tradition and Modern Cuisine

Gastronomy plays a key role in tourism, and this year's fair offers a rich program dedicated to top-notch dishes and the latest culinary trends. Visitors have the opportunity to taste specialties prepared from the highest quality ingredients, while renowned chefs present techniques that captivate the global gastronomic scene. From traditional recipes in a modern interpretation to new trends such as fermented foods and plant-based gastronomy, the fair offers diverse flavors and innovative approaches to cooking.

Competition of the Best Pizzaiolos

Pizza enthusiasts do not miss the exciting competition of top pizza masters, who compete in creating the perfect pizza. The best among them demonstrate their skill in dough shaping, selecting the ideal ingredients, and baking techniques that ensure perfect texture and flavor. This prestigious event attracts experts and enthusiasts from across the region, and the winners earn accolades that open doors to the international culinary scene.

Sustainable Tourism in Focus

In light of the growing environmental awareness, sustainability is one of the main themes of the fair. Experts present innovative models of sustainable tourism that include eco-friendly accommodation facilities, waste recycling, and reducing the carbon footprint. The focus is on implementing energy-efficient solutions, environmentally friendly materials, and resource optimization so that tourism becomes more sustainable and profitable in the long run. Panel discussions bring together leading industry voices who debate the future of ecotourism and its impact on the global market.

Artificial Intelligence and Digital Transformation

The rapidly growing technology sector is revolutionizing tourism and hospitality. The use of artificial intelligence is becoming increasingly prevalent in areas such as personalized customer experience, optimization of reservation systems, and real-time data analysis. Digital assistants, chatbots, and automated systems enhance guest interaction and improve operational efficiency. These innovations not only facilitate business operations but also elevate guest satisfaction, leading to increased market competitiveness.

The Impact of Gastronomy on the Image of a Tourist Destination

Culinary arts have become one of the key factors shaping the impression of a tourist destination. Guests increasingly seek authentic experiences and wish to taste local specialties that reflect the culture and tradition of the region. The fair emphasizes the importance of gastronomy in developing a tourist brand and destination marketing strategy. Panels and workshops analyze how creative cuisine can increase the attractiveness of a destination, with special attention given to connecting local producers with the hospitality sector to ensure the use of fresh, indigenous ingredients.

Educational Program and Workforce Development

A qualified workforce is the foundation of successful tourism and hospitality. The fair’s professional educational program offers workshops, lectures, and panels focused on skill development, team management, and service improvement. Special emphasis is placed on lifelong learning, as the dynamic nature of the industry requires constant upskilling and adaptation to new trends. Program participants have the opportunity to learn from experienced professionals and acquire knowledge they can immediately apply in practice.

Exchange of Experiences and Business Opportunities

The fair is not only an opportunity to showcase products and services, but also a platform for networking and creating business opportunities. Meetings with potential partners, investors, and experts open doors to new collaborations and market opportunities. The dynamic business environment facilitates the exchange of experiences and the creation of long-term business relationships that contribute to strengthening the industry.

The 40th jubilee edition of the fair offers a unique combination of innovation, education, and top-notch gastronomy. Visitors have the opportunity to get acquainted with the latest trends, participate in interactive workshops, and enjoy outstanding culinary creations. This event confirms its importance as an indispensable occasion for all professionals in the tourism and hospitality sectors and sets standards for future industry development guidelines.