Two iconic American brands, each a leader in its field, have joined forces in an unexpected but perfectly logical collaboration. Energizer Holdings, Inc., a global giant in the manufacturing of batteries and portable lighting, and the legendary Jeep®, a synonym for off-road driving and adventure, today unveiled a new, joint collection of high-performance lighting products. This line, created for the bold and fearless, is designed to support all outdoor enthusiasts, whether their path leads them on a paved road, endless off-road trails, or deep into the wilderness, far from civilization.
The official launch, happening today, August 19, 2025, includes online sales and availability in select retail stores across the United States. The Jeep x Energizer® collection consists of eight innovative products that combine top-tier performance, exceptional durability, and versatility—characteristics that are hallmarks of both brands. Each product is engineered to function flawlessly in the most demanding conditions, offering lighting solutions ready for any adventure, from headlamps and handheld flashlights to lanterns and practical keychain accessories.
A Union of Legends for a New Era of Adventure
This collaboration represents much more than just merging two logos on a product; it is a fusion of two philosophies. Jeep, with over 80 years of tradition, represents freedom, authenticity, and a passion for exploring the unknown. Energizer, on the other hand, has been providing reliable power that fuels our daily lives for over a century. Together, they encourage a new generation of explorers, adventurers, and nature lovers to get outside and stay out longer, pushing the boundaries of their explorations.
Lori Shambro, Executive Vice President and Chief Marketing Officer at Energizer Holdings, emphasized that the goal of this collaboration is to inspire people. "We've combined the legendary off-road spirit of the Jeep brand with Energizer's innovative lighting technology to deliver reliable products ready for any adventure," the company stated. On the other hand, Jeep says that both brands are leaders in their categories with a legacy built on performance and trust, making them a powerful team. "This collaboration brings reliable, high-performance lighting solutions, created for wherever your adventure takes you," said Robin Freed James, Director of Licensing and Merchandise at Jeep.
An Innovative Collection Designed for Every Challenge
The lights in this collection are built to last, reflecting the durability and versatility of the lifestyle promoted by Jeep. Designed with a focus on real-world functionality, the products offer a wide range of options—from those that free up your hands, to those for illuminating a wider area, to classic handheld models. Each product is equipped with optimal brightness and flexibility for on-the-go use, ensuring that adventures can continue long after sunset.
The collection consists of eight meticulously designed products:
- Sleek Metal Flashlight: With a power of up to 1,250 lumens, this flashlight is ideal for everyday carry (EDC), camping, or travel due to its elegant design. It is made from aircraft-grade aluminum, which gives it exceptional strength and impact resistance. Built-in magnets and an adjustable clip allow for hands-free use, which is extremely practical for repairs or setting up camp.
- Power Indicator Flashlight: This model features a digital display that shows the battery status and remaining runtime in real-time. This allows the user full control and the ability to adjust the brightness to extend battery life, ensuring light from dusk till dawn.
- Multi-Purpose Handsfree Light: Rechargeable and versatile, this light can be attached with a clip, magnetically fixed, or worn as a headlamp. It is perfect for moments when you need both hands. Motion sensor technology enables a true hands-free experience, turning the light on and off with a simple wave of the hand.
- Hybrid Metal Headlamp: With an impressive 2,100 lumens, this is the most powerful headlamp in the collection. The hybrid power system allows for the use of a rechargeable battery or standard batteries, which is crucial on longer trips without access to electricity. Its robust construction guarantees reliability every step of your journey.
- Hybrid Lantern+: A uniquely designed area light, created for maximum versatility. It offers hybrid power, internal storage for small items, a built-in power bank for charging other devices, a detachable smaller "puck" light, and a power of 1,000 lumens. It is ideal for camping, the workshop, or as an emergency light during a power outage.
- Key Chain Light: Ultra-portable and instant one-touch light. It can be attached to keys, a backpack, or a belt loop, ensuring you are always ready for unexpected situations in the dark.
- High Lumen Metal Flashlight: The absolute pinnacle of the collection in terms of power, this flashlight delivers an incredible 10,000 lumens in "Boost" mode, turning night into day. Additionally, it functions as a powerful power bank, making it the ultimate companion for the most demanding adventures.
- Hybrid Headlamp: Lightweight yet powerful, this headlamp offers the flexibility of hybrid power. It is equipped with red, green, and white LED modes; the red light preserves night vision, while the green is ideal for hunting or reading maps. It is made for trails, campsites, and every journey in between.
More Than Products: A Philosophy of Outdoor Living
This strategic collaboration represents a significant step forward for Energizer in its commitment to innovation and product category expansion. By partnering with a brand that has as passionate and loyal a fan base as Jeep, Energizer is not only entering the growing market for outdoor gear but also associating its name with the values of adventure, durability, and freedom. Jeep, for its part, offers its loyal customers another piece of equipment that aligns with their lifestyle and meets the high standards they expect from everything that bears the Jeep logo.
The market for outdoor equipment has been experiencing an expansion in recent years, driven by a growing desire for people to escape the hustle and bustle of the city and reconnect with nature. From hiking and camping to the increasingly popular "overlanding," the need for reliable and high-quality equipment has never been greater. In this context, lighting is one of the most critical elements of safety and comfort. The new Jeep x Energizer® collection directly addresses these needs, offering products that have been tested in the toughest conditions and are ready to withstand any challenge nature throws at them. For more information about the Energizer brand and their products, visit www.energizer.com, and for all news related to Jeep, visit www.jeep.com.
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