The summer season in Poreč has reached its peak, and the past week, from August 11 to 16, once again confirmed why this Istrian city proudly holds the title of one of the most dynamic and richest summer destinations on the Adriatic. The urban pulse of the city was filled with a continuous series of events that skillfully intertwined music, top-notch wine and gastronomy, film art, and deeply rooted history. Poreč transformed into a vibrant open-air stage, offering its residents and numerous visitors a mosaic of experiences that celebrate the Mediterranean way of life in its most beautiful form. Every corner of the city, from hidden parks to the main square, exuded a special energy, creating memories that will be long remembered and talked about. Finding the perfect accommodation in Poreč has become the key to fully immersing oneself in this unique summer story.

A Premiere That Charmed: Summer Wine Park Festival as a New Gem of the Offer

The central event that marked the past week was certainly the premiere of the Summer Wine Park Festival. From Tuesday, August 12, to Thursday, August 14, Olga Ban Park was transformed into a magical wine and gastro oasis. This previously hidden green area of the city became the epicenter of summer pleasure, attracting numerous lovers of fine wine and authentic Istrian flavors. Under the canopies of centuries-old trees, with discreet lighting and the sounds of light, ambient music, an atmosphere was created that invited relaxation and socializing. Visitors had the opportunity to embark on an exploration of the Poreč region's wine scene, tasting superb wines from renowned local winemakers. The tasting featured indigenous varieties such as the fresh and mineral Malvasia Istriana, as well as the powerful Teran with its deep ruby colors, alongside international varieties that yield extraordinary results on Istrian soil.

The goal of the festival was clear: to present the richness of local winemaking to a wider audience and to create a platform where winemakers can connect directly with consumers. But the story didn't stop at just wine. To make the experience complete, the wine list was complemented by selected delicacies bearing the IQ – Istrian Quality label. This certificate guarantees the authenticity and top quality of the products, and visitors could enjoy perfect bites of Istrian prosciutto, various types of cheese, and the indispensable olive oil. It was precisely this synergy, the combination of authentic products and the passion of local producers, that created the recognizable atmosphere that set the festival apart from the rich summer offer. The very first edition showed enormous potential, and the extremely positive reactions from visitors and the satisfaction of the winemakers themselves confirmed that Poreč has gained a new unmissable summer event. The organizers, the Poreč Tourist Board, the City of Poreč-Parenzo, and the Agro-Poreč Association, announced that this successful three-day format is just a prelude to an even more ambitious project – as early as next year, the festival should be extended to a full week, further enriching the tourist offer and confirming Poreč's status as a top wine and gastro destination.

Music, Tradition, and Rhythms That Filled the City

The city's musical backdrop was equally diverse and rich. A special place was held by the jubilee, 30th edition of the Jazz in Lapidarium festival. This long-standing festival, held in the magical ambiance of the Lapidarium of the Poreč Heritage Museum, once again brought together top musicians and a loyal audience. The stone monuments and historical walls create a unique, intimate stage where jazz sounds particularly powerful, and its thirty years of existence testify to its importance for the cultural scene not only of Poreč but of all of Istria. At the same time, completely different, but equally authentic sounds echoed in Červar Porat. The traditional fisherman's festival filled the town with the smell of freshly grilled fish, the sounds of accordion and song, reviving the spirit of old Mediterranean celebrations and bringing together locals and tourists in cheerful togetherness. For those craving more contemporary rhythms, Marina Poreč offered the Sunset Vibes program. The elegant setting of the marina, with a view of the sunset and luxury yachts, was the perfect backdrop for evening relaxation with lounge music and refreshing cocktails, showing how the modern and the traditional perfectly complement each other in Poreč.

A Journey Through Time and Imagination on the Streets of Poreč

Poreč is a city whose streets tell stories thousands of years old, and the "Poreč Summer" program knows how to bring these stories to life in the most interesting way. Through the interpretive walk “La mula de Parenzo”, visitors had the opportunity to step into the past and experience the city in a completely new way. This interactive tour, based on a famous local legend, leads participants through hidden corners of the old town, where actors in historical costumes bring to life characters and events from ancient times. It is not just a sightseeing tour, but a real little journey through time that awakens the imagination and creates a deeper connection with the city's history. For those more inclined to the mystical and dreamlike, the park near Villa Polesini became the scene of the Mystic Forest program. Through artistic light installations, ambient sounds, and performances, the park was transformed into an enchanted forest, offering visitors a surreal experience and an escape from the summer hustle and bustle. This program showed how urban spaces can be creatively transformed to offer content that encourages introspection and wonder. Whether you opt for a historical walk or a mystical experience, a stay in Poreč offers you the chance to explore all its hidden charms.

A Movie Screen Under the Stars and the Tastes of Istria in the Palm of Your Hand

Summer evenings in Poreč were also reserved for the seventh art, but in an ambiance that only the Mediterranean can offer. The Poreč Sunset Cinema program once again delighted the audience, placing a large screen on the city beach, in the idyllic setting of a pine grove. Watching a movie with the sound of waves breaking on the shore and the intoxicating scent of pines and salt in the air provides a truly unique experience. This past week, the program was dedicated to musical greats, featuring films about the lives and careers of Andrea Bocelli and Robbie Williams. The romantic atmosphere and top-notch production attracted a large number of visitors, confirming that the combination of nature and culture is a winning one. In the very heart of the city, on Freedom Square, the Fair of Istrian Indigenous Products was held. This fair was a true treasury of Istrian tastes and smells, offering visitors the opportunity to buy and take home a piece of authentic Istrian heritage from one place. The stalls offered top-quality olive oil, sage and lavender honey, truffle products, local cheeses, handmade pasta, and many other products from small family farms that preserve tradition and quality. This was an ideal opportunity for tourists to get acquainted with the richness of the local offer and take home the most delicious souvenirs.

Through such a range of events, "Poreč Summer" continues to grow and develop, turning the city into a vibrant stage where tradition and modernity, art and everyday life intertwine. Each program carries its own special story, creating a unique mosaic of experiences that combine the sea, history, and the Mediterranean style. It is precisely this diversity, authenticity, and constant striving for innovation that make Poreč an unmissable summer destination. Every week, the city offers new surprises and emotions, becoming a meeting place where guests and locals rejoice and celebrate summer to its fullest. Choosing the ideal accommodation in the city of Poreč is the starting point for exploring everything this pearl of the Adriatic has to offer.