Croatian National Tourist Board (HTZ) has launched an ambitious promotional campaign called "Get to know me", aimed at attracting tourists to discover lesser-known, yet equally enchanting parts of Croatia. The campaign will run until July this year and will cover 12 key broadcast markets, including Germany, Slovenia, Austria, Italy, Poland, the United Kingdom, the Czech Republic, Hungary, France, the Netherlands, Slovakia, and Switzerland. Activities will be conducted through online and offline channels, with a special emphasis on social networks such as Facebook, Instagram, and YouTube.

Discovering Croatia's Hidden Gems

Croatia is known for its pristine sea, pleasant climate, and historic cities that attract millions of tourists every year. However, the "Get to know me" campaign aims to draw attention to lesser-known destinations that offer authentic experiences and a rich cultural heritage. The focus is on regions such as Gorski kotar, Slavonia, and Zagorje, which provide unique experiences for visitors.

Gorski kotar: Croatia's Green Oasis

Situated between the Adriatic Sea and the Pannonian Plain, Gorski kotar is often referred to as "the green heart of Croatia". This mountainous region is abundant with dense forests, clear rivers, and picturesque villages. Nature enthusiasts can enjoy hiking, cycling, and rafting, while skiing and sledding are popular in winter. Risnjak National Park, with its rich flora and fauna, is an ideal place for exploration.

Slavonia: The Land of Golden Fields

In the eastern part of Croatia lies Slavonia, a region known for its fertile plains, traditional music, and hospitable locals. Visitors can enjoy indigenous dishes such as čobanac and fiš paprikaš, as well as premium wines from local vineyards. Cities like Osijek and Vukovar offer a rich history and cultural landmarks, while Kopački Rit, one of the largest wetland areas in Europe, provides a refuge for numerous bird species and other wildlife.

Zagorje: A Fairytale Landscape of Hills and Castles

Croatian Zagorje, located north of Zagreb, is known for its gentle hills, thermal springs, and medieval castles. The region is ideal for relaxation, wellness, and cultural tourism. Visitors can explore castles such as Trakošćan, enjoy thermal baths, or taste local specialties in rural homesteads.

Our Recommendation for Your Ideal Accommodation Nearby

DIVA Holiday House***

• This charming holiday house, located in Donja Stubica, offers an authentic experience of the Zagorje region. Its comfortable interior and spacious courtyard are ideal for relaxation.


• Location: Donja Stubica, in the heart of Croatian Zagorje, surrounded by greenery and hills.


• Reasons for Recommendation: Serene environment, proximity to cultural landmarks, and thermal baths.


• Amenities: Free Wi-Fi, a fully equipped kitchen, a terrace with a view of nature.


• Rating: ★★★


• Guests praise the cleanliness of the property and the friendliness of the hosts. Prices are affordable, and the property's popularity is growing among visitors.

Lepa Ves Holiday House

• Located in a quiet setting, this holiday house offers an escape from the hustle and bustle of city life. Traditionally decorated, it provides the warmth of home and comfort.


• Location: Donja Stubica, surrounded by nature and vineyards.


• Reasons for Recommendation: An authentic experience of staying in a Zagorje house, close to local attractions.


• Amenities: Private parking, a garden with a barbecue, proximity to hiking trails.


• Rating: ★★★


• Guests emphasize the comfort of the accommodation and the beautiful view of the surrounding hills. The property is often booked, so early reservation is recommended.

RAJSKI MIR Rural Holiday House

• This holiday house in Tuhelj provides the perfect escape into nature. Surrounded by greenery, it is ideal for families and couples seeking peace and quiet.


• Location: Tuhelj, near well-known thermal baths and cultural landmarks.


• Reasons for Recommendation: Privacy, proximity to wellness facilities, authentic rural setting.


• Amenities: Spacious courtyard, children's playground, bicycle rental available.


• Rating: ★★★★


• Visitors appreciate the friendliness of the hosts and the cleanliness of the property. Prices are competitive, and the accommodation is popular among families.

Authentic Experiences and Cultural Heritage

Croatia is a country of rich history and diverse traditions, and the "Get to know me" campaign emphasizes exactly those authentic experiences that travelers can have. Each region has its own unique character, from the Mediterranean charm of Dalmatia to the rustic beauty of Slavonia. Local festivals, traditional crafts, and gastronomic offerings make Croatian destinations special and unforgettable.

Visitors can participate in workshops for making olive wood souvenirs, learn the lace-making technique in Lepoglava, or taste local products at rural farms. In central Croatia, events such as knight tournaments and demonstrations of life in medieval castles are popular, while coastal areas offer the opportunity to learn about fishing traditions and shipbuilding.

Furthermore, the cultural offer includes various museums, historical buildings, and archaeological sites. Dubrovnik, known as "The Pearl of the Adriatic", offers visitors a walk along the ancient city walls, while Istria attracts lovers of Roman monuments and Venetian architecture. In the interior, special attention is given to Trakošćan Castle, which allows visitors to step into the past and feel the spirit of aristocratic life.

Gastronomy as Part of Identity

Croatian cuisine is known for its variety of flavors and influences from different cultures. Each region offers specific specialties, from Dalmatian seafood delicacies to Slavonian meat dishes. The "Get to know me" campaign highlights the importance of local gastronomy as an indispensable part of the tourist experience.

On the coast, fresh fish and seafood dominate, seasoned with olive oil and local spices, while in the continental part dishes such as turkey with mlinci, fiš paprikaš, and various stews stand out. Croatian wines are also an essential element, increasingly popular on the international stage, and visitors have the opportunity to tour vineyards and participate in tastings.

In Istria, truffles are a must, used in the preparation of various dishes, from pasta to desserts. Međimurje is known for its traditional cakes such as Međimurska gibanica, while Dalmatia offers sweets like rozata and fritula. Wherever you travel in Croatia, the flavorful sensations will be unforgettable.

Active Tourism and Natural Beauty

For those who want to combine a vacation with outdoor activities, Croatia offers a wealth of opportunities. The "Get to know me" campaign especially highlights the natural beauty of the country and activities such as hiking, cycling, diving, and sailing.

Plitvice Lakes National Park is one of the most famous natural wonders in Europe, where visitors can enjoy walks by crystal-clear lakes and waterfalls. Parks such as Paklenica and Northern Velebit attract hiking and free climbing enthusiasts, while the Mrežnica and Cetina rivers are ideal for rafting and kayaking.

Sea lovers can explore the underwater world of the Adriatic through diving tours, while sailing between the Adriatic islands offers an unforgettable experience. Cycling routes through Istria and Dalmatia allow for exploring nature on two wheels, with stunning panoramic views and authentic villages along the way.

Festivals and Events Not to Be Missed

Croatia is known for its diverse manifestations and festivals that celebrate culture, tradition, and fun. Throughout the year, events are held that attract visitors from around the world, and the "Get to know me" campaign highlights those authentic festivals that offer insight into the local way of life.

One of the best-known events is the Dubrovnik Summer Festival, which features top theatrical performances, concerts, and exhibitions within the historic walls of the old town. In Split, the traditional event Sudamja, which celebrates the feast of St. Dujam, the city's patron saint, is held, featuring processions, concerts, and local specialties.

For gastronomy enthusiasts, the Istrian Truffle Festival is a must, where visitors can enjoy delicacies with this precious ingredient. Slavonia offers a rich wine and gastronomic offer at the Vinkovačke jeseni, where one can experience the true Slavonian spirit with tamburitza music and traditional costumes.

In Rijeka, one of the largest carnivals in Europe – the Rijeka Carnival, known for its spectacular parades and colorful masks – is held every year. On the island of Korčula, the knight dance Moreška attracts tourists who want to see a unique traditional performance dating back to the Middle Ages.

Historical Landmarks That Tell a Story

Each region in Croatia harbors a rich history and stories that shape its identity. The "Get to know me" campaign aims to highlight historical landmarks that tourists should not miss during their visit.

Pula Arena is one of the best preserved Roman amphitheaters in the world, and today it is a venue for concerts and film festivals. In Zadar, there is the unique installation of the Sea Organ, which combines architecture and nature to create music with the sea waves.

The city of Šibenik prides itself on St. Jacob's Cathedral, which is on the UNESCO World Heritage list and is renowned for its impressive stone construction. Diocletian's Palace in Split, the heart of the city and one of the most important Roman archaeological sites, perfectly blends history with modern urban life.

On the island of Hvar, you can visit Fortica and enjoy a panoramic view of the town and its surroundings, while lovers of medieval architecture can explore Veliki Tabor Castle in Croatian Zagorje. Each destination carries its own story, and by exploring them, visitors can experience the richness of Croatia's past.

Our Recommendation for Your Ideal Accommodation Nearby

Hotel Park Split*****

• An exclusive hotel with a long tradition, located in the heart of Split, offering top-notch service and luxurious accommodation near the famous Bačvice beach.


• Location: Near the old town of Split, a few minutes' walk from Diocletian's Palace.


• Reasons for Recommendation: The hotel's historical charm, premium gastronomic offer, and proximity to the most famous attractions.


• Amenities: Spa and wellness center, luxurious rooms, a restaurant with Mediterranean specialties.


• Rating: ★★★★★


• Guests praise the professional staff, abundant breakfast, and elegant design. The hotel is popular among business and luxury travelers.

Hotel Adriatic Rovinj****

• An elegant boutique hotel with a sea view and in the old town of Rovinj, ideal for romantic getaways and relaxation.


• Location: Located in the historic part of Rovinj, a few steps from the waterfront and restaurants.


• Reasons for Recommendation: An intimate atmosphere, artistically inspired design, and spectacular views.


• Amenities: Top-notch restaurant offer, wellness center, rooms with modern amenities.


• Rating: ★★★★


• Guests emphasize the friendliness of the staff, room comfort, and ideal location near the main attractions.

Heritage Hotel Life Palace Šibenik****

• Located in a renovated palace from the 15th century, this hotel offers an authentic experience of Šibenik's history with top-notch comfort.


• Location: In the very heart of Šibenik, a few minutes' walk from St. Jacob's Cathedral.


• Reasons for Recommendation: The historical value of the building, a blend of tradition and modern luxury.


• Amenities: Wellness area, breakfast with local delicacies, luxurious rooms.


• Rating: ★★★★


• Visitors praise the architectural beauty of the hotel, the peaceful surroundings, and top-notch service. It is popular among couples and history enthusiasts.

Nature and Ecotourism: Croatia as a Green Destination

Alongside the promotion of cultural and historical riches, the "Get to know me" campaign also emphasizes ecotourism and sustainable tourism development. Croatia is abundant with natural beauties that attract visitors seeking active relaxation in unspoiled nature.

Krka National Park is renowned for its spectacular waterfalls, and visitors can enjoy walks through ancient forests and boat trips to the small island of Visovac. Lonjsko Polje Nature Park, one of the largest wetland areas in Europe, is home to numerous migratory birds and is an ideal spot for birdwatchers.

In the north of the country, Medvednica Nature Park offers hiking trails and becomes a popular ski resort in winter. In Istria, the Brijuni are a true gem with a unique blend of natural beauty and cultural heritage, while the island of Mljet offers peace and relaxation amidst pine forests.

Sustainability is an increasingly important aspect of modern tourism, and Croatia is increasingly oriented towards offerings that reduce negative environmental impacts. An increasing number of hotels and restaurants adopt eco-friendly practices, and visitors have the opportunity to engage in activities such as cycling, hiking, and volunteering in nature conservation.

Croatia as a Destination for Luxury and Boutique Tourism

Croatia is increasingly positioning itself as a destination for luxury tourism, offering exclusive accommodations, private villas, top-notch restaurants, and unique experiences. The "Get to know me" campaign highlights precisely this side of Croatia – luxurious, sophisticated, and tailored for guests seeking top-notch service and privacy.

Dubrovnik, often called "the pearl of the Adriatic", offers prestigious hotels with sea views, private yachts, and exclusive gourmet restaurants. Hvar, known as a destination for the global jet-set, is abundant with luxurious resorts and modern beach bars, while Istria attracts lovers of fine gastronomy and exclusive wine tours. A special segment of luxury tourism is also formed by boutique hotels located in historic palaces or in idyllic rural settings.

For guests seeking a completely personalized experience, private guided tours, exclusive wine tastings at renowned Croatian wineries, and personal chef services in luxurious villas are available. Croatia is also increasingly present in the wellness tourism market, with exclusive spa centers offering treatments inspired by local traditions and natural ingredients.

Family Holidays in Croatia – The Perfect Destination for All Generations

Croatia is not only a paradise for luxury travelers but also an ideal place for family holidays. The "Get to know me" campaign particularly emphasizes family destinations that offer activities for children, safe beaches, and plenty of fun activities.

Family hotels with tailored programs, water parks, theme parks, and zoos make Croatia attractive for parents with children. In Poreč, the popular Aquacolors water park is located, while Fun Park Biograd is one of the most attractive adrenaline destinations for families. Zagreb offers numerous museums designed for children, including the Technical Museum and the Illusion Museum, while Maksimir Zoo provides an educational nature experience.

Besides traditional family holidays on the coast, camps and eco-accommodations offering interactive workshops for children are increasingly promoted. Children can learn about nature, participate in farm activities, and explore Croatian wilderness through safe and organized excursions.

Our Recommendation for Your Ideal Accommodation Nearby

Falkensteiner Family Hotel Diadora*****

• A top-notch family hotel located in Punta Skala, offering abundant activities for children and parents, including animation programs, pools, and wellness.


• Location: Near Zadar, with a beautiful view of the sea and a private beach.


• Reasons for Recommendation: Perfect for families, plenty of activities for children, excellent gastronomic offer.


• Amenities: Aqua park, children's club, spa center, sports facilities.


• Rating: ★★★★★


• Guests especially praise the diverse facilities for the little ones and the friendliness of the staff. The hotel is one of the most popular family resorts in Croatia.

Amadria Park Ivan****

• A modern resort in Šibenik, offering the perfect combination of family holiday and wellness pleasure. Large pools, a private beach, and a rich gastronomic offer make it an ideal choice.


• Location: Near Šibenik, within a well-known hotel complex.


• Reasons for Recommendation: Family-friendly, proximity to a theme park and aqua park.


• Amenities: Spacious rooms, wellness center, children's animation.


• Rating: ★★★★


• Guests highlight the excellent location and quality service, and the resort is often the first choice for families visiting Šibenik.

Camping Lanterna Premium Resort****

• One of the most famous camps in Istria, offering modern mobile homes, glamping tents, and numerous activities for both children and adults.


• Location: Located between Novigrad and Poreč, along a long coastline with beautiful beaches.


• Reasons for Recommendation: A perfect blend of nature and luxury, ideal for camping with children.


• Amenities: Pool, children's club, water sports, restaurants with local specialties.


• Rating: ★★★★


• Guests praise the spacious camping plots and diverse facilities. The camp is a favorite among active vacationers.

Why Croatia Leaves a Special Impression on Visitors

What distinguishes Croatia as a destination is not only its natural beauty and cultural heritage, but also the way visitors experience their stay in the country. The warm hospitality of the locals, diverse activities, authentic experiences, and exceptional gastronomy make Croatia a unique destination that travelers want to revisit.

The "Get to know me" campaign shows that Croatia offers much more than a classic holiday – it invites guests to connect with its people, flavors, customs, and traditions. Whether you travel for relaxation, adventure, luxury, or family fun, Croatia offers the perfect combination of all these elements.

In recent years, Croatia has become one of the most desirable tourist destinations in Europe, and thanks to innovative campaigns like this one, interest in its diverse regions continues to grow. One thing is for sure – once you discover Croatia, you always return to it.