The outstanding success of the Croatian and regional tourism leader, the company Valamar, has once again shone on the world stage thanks to this year's Travelers’ Choice awards presented by TripAdvisor, the globally most influential platform for traveler reviews and recommendations. As many as twenty Valamar properties, including hotels, resorts, and camping resorts located along the beautiful Adriatic coast and in idyllic Austria, have been ranked among the top ten percent in the world. This significant achievement is based exclusively on authentic experiences and ratings from millions of guests collected over the past year, thereby confirming Valamar's unwavering commitment to providing top-quality service and unforgettable holiday experiences.

Global Recognition of Excellence: What Do the TripAdvisor Travelers’ Choice Awards Represent?

The TripAdvisor Travelers’ Choice awards represent the pinnacle of recognition in the tourism industry. Unlike other awards that are often based on the opinions of expert juries, Travelers’ Choice reflects the real satisfaction and opinions of those who have actually experienced the service – the guests themselves. TripAdvisor's algorithm analyzes millions of reviews and ratings that users leave for hotels, restaurants, attractions, and other tourism entities worldwide. The criteria include the quality and quantity of reviews, as well as the recency of ratings. To be included among the top 10% in the world in such a competitive market is an exceptional indicator of consistent excellence and the ability to exceed guest expectations. These awards therefore serve as a reliable guide for travelers seeking proven quality accommodation and services, while simultaneously motivating tourism professionals to continuously improve.

Valamar's Domination: Twenty Properties in the Elite Society of the Best

The impressive number of twenty awarded properties testifies to the breadth and depth of quality that Valamar nurtures in its diverse portfolio. From luxury Valamar Collection hotels, through family-oriented Valamar Hotels & Resorts and [PLACES] by Valamar brands, to popular Sunny by Valamar hotels and top-notch camping resorts, every segment of Valamar's offer has been recognized for its excellence. These recognitions are not limited to just one region; Valamar's properties in Croatia, from Istria, through Kvarner to Dalmatia, as well as a hotel in the Austrian ski resort of Obertauern, have shown that quality knows no borders. Continuous investment in facilities, innovative services, and staff education are key factors in this success, enabling Valamar to raise the quality bar year after year.

Pearl of the Adriatic: Sunny Rabac by Valamar Crowned with "Best of the Best" Award

A special recognition, Travelers’ Choice Best of the Best, which is awarded only to the best of the best, meaning those who have reached the very top, among the 1% of the best properties on TripAdvisor in their category, this year went to the Sunny Rabac by Valamar hotel. This popular hotel located in picturesque Rabac, an Istrian jewel known for its crystal-clear sea and beautiful beaches, has thus been confirmed as one of the leading all-inclusive hotels in all of Europe. The "Best of the Best" award is a direct reflection of exceptional guest satisfaction with the concept, service, and overall experience that Sunny Rabac by Valamar provides, offering a carefree and content-rich holiday for all generations. If you are planning a visit to Rabac, be sure to explore the offer of this award-winning hotel.

A Wide Range of Laureates: From the Austrian Alps to the Sunny Adriatic

Among the twenty Valamar properties that found themselves in the prestigious company of the top 10% in the world this year, 2025, the diversity of the offer and geographical distribution stands out. In Austria, the Kesselspitze Valamar Collection Hotel located in the popular ski resort of Obertauern (formerly known as [PLACES] Obertauern by Valamar) received recognition, confirming Valamar's expertise beyond Croatia's borders. On the Adriatic, the list of awardees includes the Imperial Heritage Hotel 4* Valamar Collection, a historical gem on the island of Rab, and the Valamar Collection Grand Hotel on Lopud. There is also Valamar Camping Marina 4* in Sveta Marina near Labin, an ideal place for diving and nature lovers in Istria.

Numerous properties that had won awards in previous years confirmed their continuous quality in 2025, once again being adorned with the Travelers' Choice title. Among them are Valamar Amicor Green Resort 4* on the island of Hvar, known for its ecological approach and family facilities, and Valamar Tirena Hotel 4* in Dubrovnik, located on the Babin Kuk peninsula. Exceptional guest ratings were also earned by Dalmacija [PLACES] Hotel by Valamar in Makarska, perfect for the young and active, and Hvar [PLACES] Hotel by Valamar on sunny Hvar. The list continues with Valamar Argosy Hotel 4* in Dubrovnik, which offers spectacular views of the sea and the Elaphiti Islands. In Rabac, in addition to the already mentioned Sunny Hotel, Girandella Valamar Collection Resort 4*/5* and Valamar Bellevue Resort 4* also stand out, both offering a top-notch holiday experience. For those who prefer staying in nature, there are the multi-award-winning Valamar Istra Premium Camping Resort 5* in Funtana near Poreč and Valamar Padova Premium Camping Resort 4* on the island of Rab. The list of winners also includes flagships of luxury such as Valamar Collection Dubrovnik President Hotel 5*, Valamar Meteor Hotel 4* in Makarska, Valamar Parentino Hotel 4* in Poreč, ideal for families, Valamar Padova Hotel 4* on Rab, Valamar Riviera Hotel & Residence 4* in the heart of Poreč, Valamar Lacroma Dubrovnik Hotel 4*, and Valamar Sanfior Hotel & Casa 4* in Rabac. Each of these properties offers a unique experience, tailored to different types of guests, but they all share a commitment to the highest standards of quality.

The Voice of the Guest as the Ultimate Measure of Success

Tea Pestotnik Prebeg, Director of Quality and Sustainability at Valamar, proudly commented on these achievements: "The fact that as many as twenty Valamar hotels, resorts, and camping resorts in Croatia and Austria have been recognized as part of the top ten percent in the world according to TripAdvisor ratings fills us with exceptional pride. The experiences and reviews of our guests represent the most valuable recognition for us and a key confirmation that we are succeeding in our mission of providing a superior holiday and authentic experience to every visitor. The prestigious Travelers' Choice awards are a direct result of continuous investments in improving service quality, developing innovative content, and the dedicated work of our employees. They are also a strong motivation for further development and setting new standards in tourism." Her words emphasize that the focus on the guest and their satisfaction is deeply rooted in Valamar's business philosophy.

Valamar's Commitment to Sustainable Development and Superior Service

Valamar Riviera, as the leading tourism company in Croatia, manages an impressive portfolio of a total of 36 hotels and resorts and 15 camping resorts. Their presence extends along the entire Adriatic coast, from Istria and Kvarner to Dalmatia, and in Obertauern, Austria. The company's strategy is based on continuous investments in raising the quality of accommodation capacities and services with high added value. Special emphasis is placed on the development of destinations where Valamar operates, with the aim of promoting sustainable tourism. This approach involves responsible resource management, preservation of the environment, cultural heritage, and creating a positive impact on local communities. Such an orientation not only ensures long-term business sustainability but also creates better quality jobs and enriches the guest experience, as guests increasingly appreciate authenticity and environmental awareness. It is precisely this synergy of quality, sustainability, and care for the guest that visitors from all over the world recognize and reward, as confirmed by the latest TripAdvisor awards.

Valamar's commitment to excellence is also evident through its care for employees, investing in their education and development, as they are the key bearers of service quality. The development of new products and services, such as gourmet offers based on local ingredients, sports and entertainment facilities, and wellness programs, further enriches the offer and attracts different guest segments. All these activities are aimed at creating a unique and unforgettable holiday, tailored to each guest, which is the ultimate goal of Valamar's business and the reason why guests gladly return to their properties throughout Croatia and in Austria.