The Zadar County Tourist Board has intensified its promotional activities for 2025 by launching a comprehensive digital marketing campaign aimed at key European markets. The goal of this proactive strategy is to attract the attention of potential visitors as early as possible and motivate them to choose Zadar County as their next destination for vacation and new experiences. The campaign is being conducted under the already established and recognizable slogan "Say YES! to Zadar region," which sends a clear invitation to travelers to explore all the charms that this part of Croatia offers – from a relaxing holiday to numerous exciting experiences.

Zadar County's Digital Offensive on the European Tourism Scene

In a world where digital presence plays a crucial role in choosing destinations, the Zadar County Tourist Board has decisively stepped into the arena with a meticulously designed campaign. Understanding the importance of reaching the target audience коммерческое, the campaign was strategically launched as early as February 2025. Such an early start allows Zadar County to position itself as an attractive option well before the main holiday planning season. Special attention has been paid to markets such as France and Italy, where promotional activities will last until the end of June, ensuring continuous visibility and interest.

This marketing initiative is not just mere advertising; it is an integrated approach that includes cooperation with local tourist boards from across the entire county. Each of them contributes with its specificities and local assets, thus creating a rich and diverse offer. Furthermore, the campaign is strengthened by partnerships with leading tourism companies such as the Falkensteiner group and Aminess Avalona, whose reputation and quality of service further enhance the region's attractiveness. An indispensable part of the strategy is also cooperation with influential media outlets that reach an audience of millions across Europe.

"Say YES! to Zadar region": More Than a Slogan

The slogan "Say YES! to Zadar region" is not just a phrase, but a call to action and to discover a unique blend of natural beauty, rich cultural and historical heritage, outstanding gastronomy, and warm hosts. The campaign is designed to clearly communicate the values of Zadar County to potential guests – the authenticity of the experience, opportunities for an active holiday, and numerous attractions that guarantee unforgettable memories. The message is aimed at the modern traveler who seeks more than just a beach holiday; one who wants to explore, learn, and experience the destination with all their senses.

At the heart of the campaign are stories – stories of the people who form the soul of this region, of untouched nature that leaves you breathless, of indigenous flavors that tell a thousand-year-old tradition, of adventures that raise adrenaline, and of heritage that testifies to a turbulent and rich past. From ancient Zadar, through the picturesque Zadar islands, quiet coves ideal for escaping everyday life, to the adrenaline trails of Paklenica National Park – every corner of Zadar County has its own unique story.

Strategic Selection of Markets and Media Giants

The campaign's reach is impressive, covering as many as twelve key European outbound markets. Among them, traditionally strong markets such as Germany and Austria stand out, but also those with great growth potential such as Sweden, Poland, the Czech Republic, Slovakia, Hungary, the Netherlands, Belgium, the United Kingdom, France, and Italy. Such a wide scope ensures guest diversification and reduces dependence on just a few markets.

To ensure the message reaches as many potential visitors as possible, the Zadar County Tourist Board has joined forces with some of the most influential media houses in Europe. Cooperation with giants such as the German weekly Die Zeit, the Austrian daily Krone Zeitung, the French Le Figaro, and the Dutch Telegraaf guarantees exceptional visibility. These media, each with its specific and numerous audience, represent ideal channels for placing promotional messages and reaching different demographic groups – from families looking for a peaceful holiday, through young people渴望 adventure, to seniors interested in culture and eno-gastronomy.

Digital Tools in the Service of Promotion: From Stories to Experiences

The digital nature of the campaign allows for the use of a wide range of modern marketing tools and formats. The focus is on creating high-quality and engaging content that will attract attention in the oversaturated online space. Native content, i.e., articles and reports that naturally fit into the editorial content of partner media, play a key role in presenting the destination authentically. Video formats, from short promotional spots to longer reports, are used to visually depict the beauties and experiences that Zadar County offers. Story ads on social networks and other platforms enable dynamic and interactive communication, especially with a younger audience. In addition to all this, strong branding through display ads and other formats ensures continuous recognition of the destination.

Top-quality photographs, impressive visuals, and masterful storytelling are the foundation of this digital story. The goal is not only to inform but also to emotionally connect potential visitors with the region, to stimulate their imagination and desire to explore. Every visual and text has been carefully selected to convey the atmosphere and unique character of Zadar County.

Breathtaking Destinations: The Heart of the Campaign

The campaign proudly highlights the diversity of Zadar County, including its brightest pearls. Each of the included destinations and rivieras – from Starigrad-Paklenica, Biograd na Moru, historic Nin and unique Pag, to the urban center of Zadar and the magical cluster of Zadar islands – offers something special.

Zadar: A Blend of History and Modern Innovations

Zadar, the administrative and cultural center of the county, is a city that fascinates with its three-thousand-year history, but also with modern installations such as the Sea Organ and the Greeting to the Sun. A walk down Kalelarga, a visit to the Forum with the remains of a Roman temple, the church of St. Donatus – the symbol of the city, or exploring the rich museum collections, are just part of what Zadar offers. The city is lively, full of events, restaurants with excellent Mediterranean cuisine, and bars overlooking one of the most beautiful sunsets in the world. Accommodation in Zadar ranges from luxury hotels to charming apartments in the old town.

Nin: A Royal Story and Natural Benefits

Not far from Zadar lies Nin, the oldest Croatian royal town, whose history dates back deep into the past. Known for its small Church of the Holy Cross, often called the "smallest cathedral in the world," the Nin Saltworks where salt is produced in a traditional way, and its medicinal mud that attracts visitors seeking natural therapies. Long sandy beaches, such as the famous Queen's Beach, are ideal for families with children. Discover the charms of accommodation in Nin and experience its unique atmosphere.

Pag: Island of Contrasts – From Lace to World-Famous Entertainment

The island of Pag, known for its "moonlike" landscape, offers incredible contrasts. On one hand, there is the tradition of Pag lace, protected by UNESCO, the world-famous Pag cheese with its unique taste, and quiet, secluded villages. On the other hand, Zrće beach has become a global phenomenon, attracting young people eager for top entertainment and music festivals. Pag offers a wide range of accommodation options, from family apartments to modern resorts, such as the Aminess Avalona Camping Resort. Explore the accommodation offer on Pag and find your perfect place under the sun.

Biograd na Moru: Nautical Paradise and Family Oasis

Biograd na Moru, once the coronation capital of Croatian kings, is today a lively tourist and nautical center. Its marinas attract sailors from all over the world, and its proximity to the Kornati and Krka National Parks, and the Vransko Jezero Nature Park, makes it an ideal starting point for excursions. Numerous beaches, an amusement park, and a rich catering offer make Biograd a popular choice for a family holiday. Find the ideal accommodation in Biograd na Moru.

Starigrad-Paklenica: Adventure in the Embrace of Velebit

For lovers of active holidays and untouched nature, Starigrad-Paklenica is an unmissable destination. Located at the foot of Velebit, at the entrance to Paklenica National Park, this area offers the spectacular canyons of Velika and Mala Paklenica, ideal for hiking, free climbing, and trekking. Clear sea and beautiful pebble beaches provide refreshment after an active day in the mountains. Accommodation in Starigrad-Paklenica offers peace and proximity to natural beauties.

The Magic of the Zadar Islands: Hidden Pearls of the Adriatic

The cluster of Zadar islands – Ugljan, Pašman, Dugi otok, Iž, Rava, Silba, Olib, Molat, and others – each with its unique charm, represents a true paradise for those seeking peace, tranquility, and an authentic Mediterranean atmosphere. Crystal clear sea, hidden coves, picturesque fishing villages, and olive groves make these islands irresistible. Telašćica Nature Park on Dugi otok, with its imposing cliffs and saltwater Lake Mir, is one of the most visited natural attractions. Discovering these islands, whether by bike, on foot, or by boat, provides an unforgettable experience.

Partnerships as the Key to Success

The strength of this campaign also lies in strong cooperation with key stakeholders in the tourism sector. In addition to local tourist boards that best know the pulse of their micro-locations, partnership with renowned hotel groups such as Falkensteiner, which has several high-quality properties in Zadar County such as Falkensteiner Hotel & Spa Iadera or Falkensteiner Resort Borik, and the Aminess group with their impressive Aminess Avalona Camping Resort on Pag, further strengthens the message of quality and diversity of the accommodation offer. This synergy between the public and private sectors is crucial for achieving maximum results and ensuring a top-notch experience for every guest.

Authenticity, Activity, Attraction: The Foundations of an Unforgettable Holiday

The campaign emphasizes three key elements that define the offer of Zadar County: authenticity, activity, and attraction. Authenticity is reflected in preserved tradition, local customs, indigenous gastronomy, and sincere hospitality. Visitors have the opportunity to experience the true Mediterranean way of life, far from mass tourism.

Opportunities for an active holiday are countless: from sailing and diving in the crystal clear sea, through cycling on well-maintained trails leading through olive groves and vineyards, to hiking and climbing in Paklenica National Park. Zadar County is a destination that invites movement and exploration.

Attractions are numerous and varied – from natural phenomena such as the Sea Organ in Zadar, Telašćica Nature Park or Vransko Jezero, to the rich cultural and historical heritage visible at every step, in cities like Nin or Zadar. Every visitor can find something for themselves, something that will delight them and make them want to return.

What Does Zadar County Offer the Modern Traveler?

The modern traveler increasingly seeks personalized experiences, sustainable tourism, and destinations that offer more than sun and sea. Zadar County responds to these demands with its diverse offer. Eno-gastronomic tourism is flourishing, with numerous wine roads, olive oil tasting rooms, and restaurants that nurture the tradition of Dalmatian cuisine, using fresh, local ingredients such as the world-renowned Pag cheese or Nin's šokol. Cultural tourism offers insight into the rich history of the region through numerous events, festivals, and museums. Adventure tourism attracts an increasing number of nature and adrenaline lovers. What particularly sets Zadar County apart is the feeling of safety and hospitality, making it an ideal destination for families, couples, and individual explorers. Precisely because of this combination of authenticity, beauty, and diversity of experiences, Zadar County is a destination to which visitors gladly return, rediscovering its many charms and saying "YES!" to new unforgettable memories.