The cooperation between HTZ and Expedia Group through the Destination Giveback initiative brings a campaign that evenly promotes lesser-known Croatian destinations, encourages year-round travel, and invests in the preservation of marine ecosystems, with an emphasis on educating about the protection of Posidonia meadows and responsible anchoring
Through strong growth in domestic arrivals and overnight stays, Croatia is building a more resilient season: the HTZ campaign „POsjeti me” encourages travel outside the peak, highlights continental regions and authentic experiences, and distributes traffic more evenly throughout the year, with a focus on sustainability and quality. It also emphasizes the pre-season and post-season
On October 1, 2025, the Parliament presented a proposal for amendments that removes the condition of residence, expands the circle of guides to OECD citizens and Codex applicants, maintains strict professional examinations and prescribes a special exam for the localities of the Homeland War, with higher and dissuasive penalties
Croatia, in partnership with UN Tourism, is launching the first national award for sustainable tourism in three categories. The aim is to foster measurable environmental protection, community well-being and innovation. Applications are open until 14 October 2025, and the laureates will be announced at the Days of Croatian Tourism in Dubrovnik on 19-21 November 2025.
A joint presentation "Experience Croatia, Feel Slovenia" was held in the center of Tokyo on September 24 and 25, 2025, at which the Croatian Tourist Board and the Slovenian Tourist Board presented itineraries, accommodation and off-season programs with partners, and held a B2B workshop. The emphasis was on the Japanese market, better connectivity and sustainable growth.
Sveti Ivan Zelina stands out as a Croatian example of sustainable tourism: Zelina Chestnut Festival brought the destination into the Top 100 Stories 2025 of the Green Destinations initiative, with a strong focus on nature conservation, community involvement and responsible management of visits, while a record turnout is expected on October 18 and 19