Zagreb continues with impressive tourist results, recording significant growth in arrivals and overnight stays in July 2025. With guests from the USA, Germany and Spain at the helm, the Croatian capital confirms its status as a leading city break destination, successfully combining a rich cultural offer, developed business tourism and year-round events.
The Bach family from Zagreb has been spending summers in Lošinj for thirty years, of which they have been faithful to the same hostess, Nevenka Morović, for a quarter of a century. Their story of loyalty, growing up children on the island and holidays that have grown into a deep friendship is a symbol of true connection between the guest and the destination, which was recognized and rewarded by the Mali Lošinj Tourist Board.
The Zagreb Tourist Board has launched the "MEDVEDNICA - BENEATH THE SKY. ABOVE THE CITY" platform with a mobile application that offers interactive trail maps and information. The successful promotion, which includes collaborations with Paul Bradbury, Ana Ugarković, and the Smithsonian, is confirmed by great user interest
The Istrian Tourist Board has been shortlisted for the prestigious Virtuoso Sustainability Award, recognizing Istria as a global leader in sustainable development. The nomination came thanks to the successful "Best of Istria" initiative, which revitalized the peninsula's interior and confirmed it as a top destination
Croatia presented itself as a top 'foodie' destination at the National Geographic Traveller Food Festival in London. Through tastings of Istrian truffles, Dalmatian lavender and award-winning olive oils, she delighted thousands of visitors. The growing number of MICHELIN stars confirms the country's status as an indispensable gastronomic oasis.
Croatia won a high 6th place in the list of the best European destinations according to the readers of The Telegraph, surpassing Spain and France. With the growth of overnight stays by British tourists, who mostly visit Dubrovnik, Split and Istria, the media such as The Times celebrate Croatian beaches, highlighting pearls such as Pupnatska Luka and Raduča.