Tourism industry is recording a strong upswing, and one of the trend leaders is undoubtedly the leading hotel group that in 2024 achieves record results. Thanks to smart investments, innovative business strategies and a focus on quality, this group confirms its position as a leader in the development of sustainable tourism.

Outstanding business results and ambitious goals

According to available data, total revenues have recorded a growth of 12%, reaching an amount of 417 million euros, while operating profit increased by 10%, reaching 121 million euros. These financial indicators are the result of a successful strategy based on diversification of offerings, attracting guests from key markets and raising the service level to a higher standard.

Future plans include continuing the positive trend with the aim of reaching 500 million euros in revenue by 2026. It is expected that half of the total turnover will come from outside the main tourist season, while two-thirds of the revenue should be achieved through direct sales, thereby ensuring business stability and reducing dependency on intermediaries.

Investments in luxury and sustainable tourism

As a key part of the long-term strategy, the group continues with major investments in the modernization of its properties. Among the most significant projects is the construction of a luxury five-star resort that will redefine tourism standards on the coast. This project, worth 200 million euros, is expected to be completed in early 2026, and its impact on the local economy will be extremely significant.

In addition to this prestigious project, the group is also investing in the development of a premium resort on one of the Adriatic islands. This new tourist complex is focused on high-value family tourism, and it is expected to open more than 200 new jobs and contribute to the repositioning of the destination in the international market.

Focus on employees and improving working conditions

Alongside investments in infrastructure, special attention is given to employees, who represent the backbone of every successful tourist system. The group continuously improves working conditions and increases salaries, with incomes having risen between 10 and 15% in 2024. These increases include raising the salary base as well as additional bonuses for positions crucial to service quality.

In order to further motivate and retain quality staff, financial support programs have been introduced for employees living in the destinations where they work. Additionally, an extra benefits package for seasonal workers has been secured, including housing subsidies and possibilities for long-term employment for the best workers.

Sustainable development and digital transformation

In line with global sustainability trends, the group is actively implementing ecological standards in its operations. The goal is to achieve the highest level of sustainability by 2026, with special focus on reducing carbon dioxide emissions, increasing energy efficiency and using renewable energy sources.

Digital transformation also plays a key role in modernizing business operations. By introducing advanced technological solutions, such as smart booking systems, personalized services based on guest data and process automation within hotels, the level of customer experience is raised and operational efficiency is optimized.

The results achieved in 2024 confirm the strength and stability of the leading tourist group. With smart investments, innovative strategies and a focus on sustainability, long-term value is created not only for shareholders and employees but also for the entire tourism sector. Predictions for the coming years indicate continued growth, with service quality, digital transformation and ecological sustainability being the key success factors.