D-Marin, a globally recognized network of top-tier nautical destinations, has just unveiled its latest brand campaign titled "Feels like yachting should feel" right before the prestigious Cannes Yachting Festival. This initiative is not just a marketing slogan, but also a new, fresh vision for the company focused on redefining and setting new standards within the premium recreational sailing segment. The campaign is designed to communicate D-Marin's core philosophy: providing a refined, seamless, and personalized experience to every client, with an emphasis on discreet excellence rather than unnecessary spectacle.

A new era of nautical hospitality

The "Feels like yachting should feel" campaign encapsulates a unique blend of superior hospitality, continuous technological innovation, and world-class amenities, elements that have positioned D-Marin as a leading brand and a synonym for excellence in the Mediterranean and beyond. The "service without spectacle" philosophy implies that true luxury is manifested in experiences that are authentic, carefree, and deeply personalized. In D-Marin's marinas, every detail is meticulously planned, every guest interaction is carefully designed, all with the aim of ensuring visitors complete peace, absolute security, and the freedom to fully dedicate themselves to what matters most – the timeless pleasure of sailing. Although the marinas are designed to host the world's most prestigious vessels, their philosophy is inclusive, inviting every visitor to feel welcome and comfortable, regardless of whether they arrive on a superyacht or a smaller sailboat.

Impressive growth and client satisfaction

With a portfolio that now includes 26 premium marinas across nine countries, D-Marin rightfully ranks among the fastest-growing operators in the nautical tourism world. Annually, more than 14,000 clients pass through their marinas, and the quality of service is best evidenced by an exceptionally high Net Promoter Score (NPS), or user recommendation index, which stands at an impressive 54. This result represents a remarkable 38 percent increase over the last four years and is a clear indicator of the company's ability not only to meet but consistently exceed its clients' expectations, providing them with a five-star experience. The continuous growth of the network, which includes the recent addition of seven new marinas, allows for the rapid integration of new facilities into D-Marin's quality system, resulting in strong improvements in customer satisfaction, available amenities, and operational efficiency across all locations.

Strategic investments in the future of yachting

D-Marin's commitment to enhancing the customer experience is evident through significant and targeted investments in infrastructure and technology. Among recent projects, the comprehensive redevelopment of Gouvia Marina, one of the key locations in the network, stands out. Special emphasis has been placed on digitalization and sustainability. The introduction of digital sensors for yacht security, which can be monitored via the D-Marin mobile app, provides boat owners with a new level of security and control. The online berth reservation system further simplifies travel planning, while the implementation of smart pedestals enables an efficient and sustainable supply of electricity and water, optimizing consumption and reducing the environmental footprint. In addition to technological innovations, extensive projects are being carried out to beautify the ambiance in each marina, further enhancing the aesthetic value and creating an environment that exudes exclusivity and tranquility. All these improvements collectively contribute to greater convenience, sustainability, and the delivery of a superior experience for guests across the network.

Oliver Dörschuck, CEO of D-Marin, stated on the launch of the new campaign: "The ‘Feels like yachting should feel’ campaign precisely defines everything D-Marin stands for: refined service, dedication to detail, and innovations that enhance the sense of tranquility for our clients. As we strategically expand into new regions, we believe it is the right time to clearly communicate our brand promise in a way that reflects both our heritage and our vision for the future of premium recreational sailing."

Presentation at the autumn boat shows

The new campaign will be the centerpiece of D-Marin's exhibition and promotional activities at the upcoming autumn boat shows, with the Cannes Yachting Festival as the first and most important stop. At these events, special emphasis will be placed on the company's unwavering commitment to setting new benchmarks in the luxury yachting industry. The goal is to ensure that every experience a guest has in a D-Marin marina is perfectly aligned with the highest standards of quality, consistency, and excellence that the company nurtures across all its destinations. In this way, D-Marin not only follows the trends in the nautical industry but actively creates them, anticipating the needs and desires of the modern generation of boaters who seek personalized, technologically advanced, and sustainable solutions for their holiday at sea.