The year 2025 will be marked by a grand celebration on the island of Lošinj – 140 years of organized tourism, a period that has left a deep mark not only in the local community but also in the development of tourism in Croatia. It all began in the second half of the 19th century when the island was discovered by doctors, scientists, and enthusiasts in search of a mild climate and pristine nature. Since then, Lošinj has evolved from a modest climatic retreat to a Mediterranean model destination for sustainable development. This historical anniversary is an occasion for celebration, but also a reflection on a long and rich tradition that continues to inspire today.

The roots of tourism: a vision that changed the island

In January 1885, when a doctor from Vienna, Dr. Conrad Clar, arrived on the island with his sick son Walter, no one could have guessed that that moment would mark a turning point in the history of Lošinj. Three weeks later, the child recovered, and the island was entered on the map of European climatic retreats. At the same time, Professor Ambroz Haračić diligently recorded data on the weather, vegetation, and sea currents, laying the foundations for a scientific approach in the development of the destination. These pioneering steps resulted in the founding of the tourism society in Mali Lošinj in 1886, one of the oldest organizations of its kind in Croatia.

From precipitous slopes to a green sanctuary

One of the key moments in the transformation of the island occurred in the autumn of 1886 when, thanks to the initiative of Prof. Dr. Schrotter, the Society for the Beautification and Afforestation of Mali Lošinj was established. Just a few months after its founding, more than 80 thousand pine seedlings were planted along the coast and in the interior of the island. These efforts created the dense pine forest for which Lošinj is known today, which is not only aesthetically pleasing but also plays a key role in creating a beneficial microclimate.

Ambroz Haračić – the man who breathed life into the island

The story of Ambroz Haračić is at the heart of numerous programs marking this anniversary. Professor, scientist and visionary, Haračić was the driving force behind the afforestation of the island, the establishment of a meteorological station, and the promotion of Lošinj as a climatic retreat. His image will be brought to life in the documentary-drama film "Zeleni barba", which will premiere at the Vladimir Nazor cinema in Mali Lošinj on March 28, 2025. The film features archival footage, dramatized scenes and a moving narration about a man who, in every way, was ahead of his time.

A conference that defines the future

The central event as part of the 140th-anniversary celebrations will be the conference "Lošinj 140 – a story that endures", where challenges and guidelines for the future of tourism will be discussed. The first panel will focus on sustainability as the key to development – how to balance economic growth, environmental preservation and quality of life. In the second part of the conference, the focus will be on the management of the Čikat park-forest, which faces natural and climatic challenges. Participants will present concrete proposals for its renovation, maintenance and further enhancement as a unique natural and tourist attraction.

Spectacle in May: pastries, music and an imperial return

The grand celebration continues on May 3, 2025, in the main city square of Mali Lošinj. The program includes the creation of the largest krokant in the history of the island – a traditional confection characteristic of this region. Additionally, the audience will be able to enjoy a stage performance depicting the arrival of Emperor Franjo Josip, as well as a ceremonial promotion of the monograph dedicated to Puhački orkestru Josip Kašman, which this year celebrates 150 years of existence. The musical highlight of the evening will be a concert by the band Parni valjak, whose timeless hits will enliven the anniversary.

Our recommendation for your ideal accommodation nearby

• Hotel Bellevue Lošinj
  
  
  
  • Luxury, elegance and tranquility with a pine forest and beach – an experience of rest at the highest level.
  
  
  • Location: In the heart of Čikat bay, a few minutes’ walk from the center of Mali Lošinj.
  
  
  • Reasons for recommendation: World-class spa area, gourmet restaurants, professional service.
  
  
  • Amenities: Wellness, indoor and outdoor pools, private beach, fitness, yoga.
  
  
  • Rating: ★★★★★
  
  
  • Latest information: High guest ratings, prices from €280 per night, often sold out in summer.
  
  
  
  


• Vitality Hotel Punta
  
  
  
  • A modern hotel with excellent facilities for active rest and regeneration of body and mind.
  
  
  • Location: On the coast of Veliki Lošinj, in close proximity to the pine forest and promenades.
  
  
  • Reasons for recommendation: Therapeutic programs, health treatments, a peaceful environment.
  
  
  • Amenities: Wellness, outdoor and indoor pools, a restaurant with local produce.
  
  
  • Rating: ★★★★
  
  
  • Latest information: Popular among couples and seniors, prices from €140, positive reviews on forums.
  
  
  
  


• Apartmani Poljana
  
  
  
  • Family-run accommodation with warm hospitality and a sea view.
  
  
  • Location: Above Poljana bay, a 10-minute drive from the center of Mali Lošinj.
  
  
  • Reasons for recommendation: Ideal for families and small groups, excellent value for money.
  
  
  • Amenities: Terrace with barbecue, air conditioning, free parking, kitchen in the apartment.
  
  
  • Rating: ★★★
  
  
  • Latest information: Guests praise the cleanliness and view, prices starting from €75, high occupancy in summer.
  
  
  
  

Lošinj as a model of sustainable development

Over the decades, Lošinj has evolved into a model example of a destination that successfully balances the needs of tourism with the preservation of nature. Its status as a green destination in the Mediterranean is not just a label, but the result of years of work, planning and education. The tourism community, city authorities, local community and the business sector work in synergy to maintain the natural identity of the island, develop infrastructure with minimal environmental impact and offer authentic experiences to visitors.

More and more visitors recognize Lošinj as a place where one can slow down, breathe deeply and reconnect with nature. Whether you come for health, active rest, gastronomy or historical heritage, this island has a unique ability to provide exactly what you need at that moment.