The respected British daily newspaper The Guardian recently dedicated an extensive report to the island of Vis, highlighting it as an undiscovered pearl of the Adriatic that offers the perfect escape from mass tourism. The author of the article, Mary Novakovich, took her readers on a journey through this, as she describes it, South Adriatic gem, revealing its hidden corners, peaceful beaches, and authentic gastronomic offer. Her portrayal of Vis as a destination that nurtures a slow, relaxed rhythm of life resonates strongly with modern travelers, especially those from the British market who are increasingly seeking experiences imbued with local culture and untouched nature.

This affirmative article significantly contributes to the promotion of Croatia on the global stage and is particularly important given the continuous interest of British tourists. Data for the year so far, up to the end of August 2025, show that guests from the United Kingdom have made more than 612 thousand arrivals and an impressive 3 million overnight stays in Croatia. These numbers represent an increase of 1% in arrivals and 3% in overnight stays compared to the same period last year, confirming a stable and growing trend in the popularity of Croatian destinations among the British.

Breathtaking natural beauties

The Guardian's journalist described the island's natural beauties with particular enthusiasm, emphasizing its indented coastline and crystal-clear sea. Her story focused on some of the most famous, but also the more secluded, coves of Vis. A special place in the report is given to Stiniva cove, a beach that was declared the most beautiful in Europe a few years ago. Its dramatic entrance, where two high stone cliffs almost close the passage from the sea, creates the impression of a natural amphitheater and hides a pebble oasis within. Stiniva can be reached by boat or by a more demanding "goat path," which only enhances the feeling of exclusivity and adventure.

Also mentioned is Srebrna beach, located near the village of Rukavac on the southeastern side of the island. It owes its name to the large, white pebbles that have been shaped by the waves of the open sea for millennia, and which acquire a silver glow under the moonlight. With its spaciousness and the natural shade of the pine forest, Srebrna is an ideal place for families and all those seeking peace and connection with nature. Alongside it, the beauties of Tepluš and Ruda coves were also described, smaller and more intimate locations that provide the perfect shelter for relaxation and swimming.

The phenomenon of the Blue Cave

An unmissable point of any visit to Vis, and thus of The Guardian's report, is the Blue Cave on the nearby island of Biševo. This geomorphological phenomenon attracts visitors from all over the world with its surreal blue color. The light that penetrates through an underwater opening refracts and reflects off the bottom, creating a magical effect that colors all objects in the sea silver, and fills the interior of the cave itself with an intense blue. A visit to this natural wonder is organized by small boats and represents a unique experience that is remembered for a lifetime.

Exploring the interior and rich history

The island of Vis is not just its coast; its interior hides hills covered with vineyards, olive groves, and fields of native crops. Driving along the narrow and winding roads, as the author states, is an experience in itself. These roads connect picturesque villages and lead to peaks with unforgettable views. It is in the island's interior, far from the summer crowds, that one can feel the true, authentic spirit of Vis, where life unfolds at a slower, traditional pace. Many visitors decide specifically for accommodation in the interior of Vis to experience this peace.

Military heritage as a tourist attraction

What makes Vis unique in the Adriatic is its specific history. For more than 40 years, until 1989, the island was closed to foreign visitors as it served as a strategic military base for the Yugoslav People's Army. This isolation, although it slowed down economic development, also preserved the island from excessive construction and mass tourism. Today, this military heritage has become a first-class tourist attraction. Organized military tours take visitors through a labyrinth of underground tunnels, shelters, and bunkers, including an impressive submarine pen known as "Jastog" (Lobster) and former missile bases. These tours offer a fascinating insight into the turbulent past of the 20th century and reveal the secrets of the island that was a "forbidden city" for decades.

Gastronomy that tells the island's story

One of the key elements of Vis's charm, which The Guardian particularly highlighted, is its eno-gastronomic scene. The island is home to numerous charming restaurants and taverns, often located right by the sea, where dishes prepared from fresh, local ingredients are served. Fish specialties, such as grilled fish, brudet (fish stew), or dishes prepared under a 'peka' (a traditional baking lid), are the foundation of Vis's cuisine. Particularly noteworthy is the Viška pogača, an indigenous dish of leavened dough filled with salted anchovies, and its richer version, the Komiška pogača, which also includes tomatoes.

Vis is also known for its indigenous wine varieties. Vugava, a white variety that thrives exclusively on Vis, produces a strong, aromatic wine with honey notes, while the red Plavac mali, grown on the sun-drenched slopes of the island, is synonymous with quality Dalmatian red wines. A visit to local winemakers and a tasting of their products is an essential part of the island experience, offering a journey through the tastes and smells of the Mediterranean. Many taverns and restaurants in the towns of Vis and Komiža offer authentic dishes, and it is easy to find suitable apartments or rooms nearby.

The charm of the towns of Vis and Komiža

The two main island centers, Vis and Komiža, each in their own way tell a story of rich history and culture. The town of Vis, situated in a deep bay, with its parts Kut and Luka, exudes the elegance of stone palaces and narrow streets. Its waterfront is peaceful during the day, while in the evening it transforms into a lively promenade. On the other side of the island, Komiža is an archetypal fishing village, nestled at the foot of Mount Hum, with houses descending to the very harbor. Its picturesque waterfront is full of restaurants offering freshly caught fish, and in the Fishermen's Museum, located in an old Venetian fortress, you can learn all about the long tradition of fishing in this area. Both towns offer a variety of options for accommodation, from luxury villas to charming apartments in old stone houses.

The article in The Guardian confirms what many already know – Vis is a destination with character, an island that offers more than just sun and sea. Its combination of spectacular nature, unique history, authentic gastronomy, and a relaxed atmosphere makes it the perfect sanctuary for travelers seeking a true and unforgettable experience.