The tourist board of Gorski kotar continues to improve the tourist offerings of the region through the innovative program Destination Pass, which provides visitors easier access to Gorski attractions via digital channels. The mobile app Visit Gorski kotar in its second phase offers an integrated system for online ticket purchasing, as well as various benefits for visitors and renters. This step forward represents a new phase in the modernization of tourism in the region, which increasingly attracts domestic and foreign visitors.

What is Destination Pass and how does it work?

The Destination Pass program is designed to provide additional benefits to visitors of Gorski kotar, through rewarding loyal users of digital cards within the app. Visitors can easily purchase tickets for main tourist attractions such as the Risnjak National Park, the Natural History Museum in Rijeka, or visit numerous other attractions participating in the program. In addition, the app allows users to receive discounts, making Gorski kotar an even more accessible destination.

One of the key goals of the program is to promote cooperation between local providers of tourist services and visitors. The Destination Pass digital card enables renters to offer additional benefits to guests, strengthening the connection between visitors and the local community. Renters who take on this digital card also receive the Destination Pass renter label, enhancing their reputation and allowing them to attract guests more easily.

Benefits for visitors and renters

The Visit Gorski kotar app offers users more than just ticket purchasing. Its intuitive design allows for checking weather conditions, planning activities via interactive maps, and personalizing experiences through features such as adding events to the calendar, receiving push notifications, and using the navigation option to reach destinations. The Destination Pass program further motivates visitors through the game "Take a Quest," where users collect points by visiting attractions throughout Gorski kotar, encouraging active exploration and repeat visits.

In addition, the app enables virtual tours, which is particularly attractive to visitors wanting to explore the destination in advance. Besides digital solutions, the tourist board also promotes the region through printed materials, including a new attractions catalog, tourist maps, and guides for renters. These materials are translated into multiple languages, including English, German, Italian, and French, further positioning Gorski kotar in the international tourism market.

Development and future of the program

Since its launch, the Destination Pass program has been continuously evolving. The tourist board of Gorski kotar collaborates with numerous partners such as Regional Development Agency Prigoda and Exevio to enhance digital tools and adapt them to the needs of modern travelers. Future plans include expanding collaboration with additional providers in the Gorski kotar area and further upgrades to the app, which will allow for even greater connectivity between visitors and the local community.

The tourist board also plans to expand the list of attractions included in the program, increasing opportunities for exploration and enjoyment of Gorski kotar's natural beauties. This region, already recognized for its authentic natural beauty, gastronomy, and rich history, is becoming increasingly attractive, thanks to modern digital solutions that make stays easier and more interesting.

With modern tools like the Visit Gorski kotar app and the Destination Pass program, Gorski kotar has set high standards in tourism digitalization. Visitors can now more easily explore everything this region has to offer, while local renters and tourism institutions have the opportunity to enhance their offerings and attract new guests. Given the expansion plans, the future of Gorski kotar as an attractive tourist destination looks bright.