Opatija, the elegant lady of Croatian tourism and a destination whose charm does not fade with the changing seasons, will mark World Tourism Day this Saturday, September 27th, in a particularly festive manner. Under the global theme "Tourism and Sustainable Transformation," this important date serves as a reminder of tourism's power to stimulate economic development, preserve cultural heritage, and promote sustainable practices. It is in this spirit that Opatija has prepared a rich mosaic of events that combines a sporting spirit, humanity, a deep dive into history, artistic inspiration, and a touch of glamour, confirming its status as a year-round destination that lives and breathes tourism to its fullest. The program is designed to satisfy the most diverse tastes, offering residents and visitors a unique opportunity to experience the essence of a city born from a tourist vision.

A blend of humanity and health on the Opatija Riviera

Saturday morning will begin in the spirit of an active life and a noble cause. At exactly 10 a.m., the charity race "Running for the Heart" will start from the famous Slatina beach, an event that perfectly embodies the long tradition of health tourism for which Opatija has been known since the 19th century. Participants will have the opportunity to choose a course that best suits their abilities – competitive races of 5 or 10 kilometers, or a relaxing recreational walk along the picturesque Lungomare coastal promenade. Every step will have a deeper meaning, as all collected funds are intended to finance crucial research in the prevention and treatment of cardiovascular diseases. This race is not just a sporting event, but also a reminder of the foundations on which Opatija has built its identity. Back in the days of the Austro-Hungarian Monarchy, the city was recognized as a health resort thanks to its mild microclimate, clean sea air, and lush vegetation, thus becoming a sanctuary for those seeking recovery and revitalization. "Running for the Heart" continues this story in a modern way, promoting health and activity in one of the most beautiful settings on the Adriatic.

A journey through time with the greats of Opatija's history

As the day approaches afternoon, visitors will have the chance to step back in time through the unique experience of the "Opatija Time Machine." This is a special, costumed guided tour that brings to life the spirit of the glorious days of this Kvarner beauty. Starting at 5 p.m. at the monument to the great Croatian writer Miroslav Krleži, participants will be greeted and led through the city's parks and streets by two exceptional women who left an indelible mark on the city's history. One of them is Isadora Duncan, a revolutionary dancer and pioneer of modern dance, who was inspired to create her unique dance movements by the fluttering of palm leaves in front of Villa Amalia. The other is Queen Elisabeth of Romania, better known in the art world by her pseudonym Carmen Sylva, who was a regular guest in Opatija's salons and villas, writing her verses inspired by the beauty of the Kvarner Bay. Through their stories and anecdotes, visitors will discover the secrets and intrigues that shaped Opatija as a fashionable meeting place for European aristocracy and artistic elite, offering them a glimpse of the city as it once was.

Viennese splendor in the Crystal Hall of the Hotel Kvarner

The highlight of the World Tourism Day celebration will undoubtedly be the evening spectacle – the Viennese Ball (Wien Ball), which will take place in the legendary Crystal Hall of the Hotel Kvarner, starting at 8 p.m. This event represents a rare privilege and an exceptional honor, as it is held in only about fifteen carefully selected cities around the world. The fact that Opatija is the only Croatian city and also the smallest host city on this prestigious list, strongly attests to the deep historical and cultural ties that the city maintains with the Austrian capital. The Viennese Ball is more than just a dance; it is a revival of tradition, a celebration of elegance and culture. Guests can expect an evening filled with the lavish sounds of the Wiener Strauss Capelle orchestra, whose performances of waltzes, polkas, and marches will fill the hall with an authentic Viennese atmosphere. Dance performances, a festive atmosphere, and a strict dress code will transport attendees back to the golden age of balls. The gastronomic offer will adhere to high standards, with a traditional Viennese dinner culminating in the serving of the original Sacher torte and sparkling wine on the hotel's beautiful terrace, overlooking the sea. This glamorous event is the crown of the celebration and a symbol of Opatija as a destination that combines tradition, luxury, and high culture.

Free entry into the world of art and history

To make the celebration complete, Opatija is opening the doors of its cultural institutions on World Tourism Day. At the Juraj Šporer Art Pavilion, visitors will be able to view the exhibition "Gardens of Pink Dreams" by the renowned artist Zoran Šimunović for free. His works, imbued with symbols, vivid colors, and memories, create vibrant compositions that draw the observer into an intimate and dreamlike world, offering an escape from everyday life and an incentive for introspection. At the same time, the Croatian Museum of Tourism in Villa Angiolini offers free admission to the exceptionally interesting exhibition "In the Glow of Luxury and Elegance: 100 Years of the Esplanade Hotel and the Croatian Routes of the Orient Express." This display guides visitors through the fascinating history of two iconic symbols of luxury travel, exploring their unbreakable ties with the Croatian region, including Opatija. It is a unique opportunity to understand the development of tourism, the culture of travel, and the social changes that have shaped Europe over the past century.

Confirmation of the status of a leading year-round destination

As it prepares for Saturday's celebration, Opatija also looks with pride at its achieved tourism results. Suzi Petričić, director of the Opatija Tourist Board, pointed out that the city continuously records growth in tourist traffic, especially in the pre-season and post-season periods. "In addition to quantitative growth, we are also witnessing a significant improvement in the quality of the entire offer, from accommodation to gastronomy and events. All this shows that we are on the verge of another extraordinary year in which Opatija confirms and strengthens its status as a leading destination for year-round tourism in Croatia," emphasized Petričić. World Tourism Day is thus not only an occasion for celebration but also for reflecting on a successful strategy that positions Opatija as a city that lives from and for tourism 365 days a year, always offering its guests new and authentic experiences.