World Travel Holdings: Recognition among the world's largest travel agencies – again on the Power List

World Travel Holdings, a global leader in the travel industry, proudly ranked 16th on Travel Weekly's prestigious 2025 Power List. This recognition confirms the outstanding success of the company in 2024, thanks to the dedication of employees, partners and franchise owners. Discover how World Travel Holdings continues to shape the future of travel, offering innovative solutions and expanding its influence around the world.

World Travel Holdings: Recognition among the world
Photo by: Domagoj Skledar - ilustracija/ arhiva (vlastita)

One of the leading forces in the global tourism industry, World Travel Holdings (WTH), has once again distinguished itself on the prestigious list Travel Weekly's 2025 Power List, securing a high 16th place. This list, meticulously compiled each year, represents an undeniable authority in ranking the most successful retail travel agencies, based on their outstanding business results achieved during the previous year. Recognition on such a list reconfirms World Travel Holdings' exceptional position within the competitive global travel market.


Jeff Tolkin, Co-CEO of World Travel Holdings, expressed his sincere satisfaction regarding this continuous recognition, emphasizing that being recognized on this list year after year is a true honor. He stressed that this extraordinary achievement is a direct result of the dedication and tireless work of all stakeholders involved in the company's operations. He specifically singled out employees, partners, and valued customers, including Dream Vacations and CruiseOne franchise owners, their associates, partner brands, and all those who book their vacations directly through World Travel Holdings platforms. He concluded with deep gratitude, which he and his brother Brad Tolkin, also Co-Chairman and Co-CEO, extended to every person who in any way contributes to the continuous success of their company.


World Travel Holdings, privately owned by the Tolkin brothers, represents a conglomerate encompassing more than 35 travel brands worldwide. Among them are three prominent brands located in the United Kingdom. The company also boasts a top-tier franchise network of travel agencies and serves as a key cruise partner in a wide range of private partnerships, including almost every major U.S. airline, leading hotel chains, and reputable corporations. Such a branched network of operations and strategic partnerships enables World Travel Holdings to offer comprehensive travel services, covering a wide range of travelers' needs, from luxury villas and resorts to car rentals and cruise arrangements. Their ability to adapt to various market niches and provide a high level of service positions them as a leader in the industry, capable of responding to the dynamic demands of modern travelers.


The Dream Vacations franchise, part of the World Travel Holdings family, provides its franchise owners with exceptionally comprehensive support. This includes access to innovative training opportunities, available both in-person and via virtual platforms, thus ensuring that advisors always possess the latest knowledge and skills. In addition, Dream Vacations provides robust marketing materials, which are crucial for successful market positioning, and offers a dedicated business development manager, whose role is to provide personalized support and advice. This comprehensive support also includes various other support services, designed to assist franchise partners in their day-to-day operations and growth. Each year, the franchisor allocates a significant amount of $4 million, which is entirely directed towards exclusive promotional activities, national branding, and extensive marketing programs. The goal of these investments is to support a wide network of travel advisors in successfully developing and expanding their businesses, ensuring them a competitive advantage in the market. Additionally, Dream Vacations continuously invests in innovation and digital tools to provide its partners with access to the most modern technologies for managing reservations, communicating with clients, and market analysis.


When it comes to private label partnerships, leading global corporations entrust their cruise and villa rental segments to World Travel Holdings. This decision is based on several key advantages that WTH offers. First and foremost, there is the company's size, which allows for maximum purchasing power and the creation of added value for their customers. Then, advanced technology is also crucial, specifically developed for efficient management of private label accounts, ensuring seamless functioning of all processes. Furthermore, the company stands out with its strong customer orientation, which is reflected in their booking services and operations, always focused on providing an exceptional user experience. Through these partnerships, World Travel Holdings successfully bridges the gap between large corporations and the complex world of travel services, providing them with specialized expertise and optimized processes. This allows partners to focus on their core activities, while WTH takes responsibility for complex travel-related operations, ensuring quality, efficiency, and end-user satisfaction.


The year 2024 was exceptionally dynamic for World Travel Holdings, marked by a series of significant development projects and innovations that further solidified their position in the industry. One of the key investments was a multi-million dollar investment in technology aimed at the Dream Vacations and CruiseOne franchise brands. This investment aimed to improve the digital platforms and tools available to their franchise partners, enabling them to operate even more efficiently. As part of these efforts, the Dream Vacations/CruiseOne website homepage was redesigned, and is now equipped with an extremely user-friendly content management tool, which facilitates the work of advisors. With this move, advisors can update information, publish promotional content, and communicate with clients faster and more easily, significantly improving their productivity.


Additionally, World Travel Holdings also launched a cruise vertical in cooperation with Southwest Airlines, which represents a significant step in expanding their offerings and market reach. This collaboration provides Southwest Airlines passengers easy access to a wide selection of cruise options, with the recognizable quality of service provided by WTH. Another important innovation is the introduction of a marketing tool within the Resort for a Day portal. This tool significantly facilitates advisors' access to and sharing of promotional materials on social media, allowing them to advertise offers faster and more efficiently. Also, the Villas of Distinction division significantly expanded its marketing activities and increased the number of employees dedicated to supporting agency partners. This expansion ensures even better support for partners and strengthens Villas of Distinction's position as a leader in the luxury villa and resort segment. All these steps clearly demonstrate World Travel Holdings' continuous commitment to innovation, investment in technology, and strengthening partnerships, with the aim of providing the best possible service and support to both their franchise partners and end-users.


This year's Power List includes an impressive 70 companies, each of which achieved at least $125 million in gross travel sales. This threshold represents a significant increase compared to last year, when it was $110 million, clearly indicating continuous growth and concentration of influence among the most successful players in the travel industry. The increase in the threshold for inclusion on the list reflects the strengthening of the market and increasing consolidation, where smaller players find it harder to break through. To qualify for inclusion on the 2025 Power List, agencies had to report a minimum of $125 million in gross travel sales in 2024. Sales are defined as the gross value of travel products sold worldwide, regardless of whether they are for leisure or business purposes, with the agency acting as an authorized agent. An additional condition was that at least 15% of sales must be generated within the United States, ensuring the relevance of the US market for assessment. This strict methodology ensures that the Power List remains the most relevant and reliable barometer of success in the travel industry.


World Travel Holdings, as the country's largest cruise agency and an award-winning leisure travel company, possesses a portfolio of nearly 40 different brands. In addition to owning some of the largest brands that distribute cruises, villas, resort vacations, car rentals, resort day passes, and luxury travel services, World Travel Holdings also has an extensive portfolio of private partnerships, including almost every US airline, leading hotel brands, and prominent corporations. The company also manages a highly rated franchise network of travel agencies and has consistently been recognized as an industry leader in employee engagement and remote worker hiring. Its global presence includes multi-brand cruise operations in the United Kingdom. World Travel Holdings has offices in Wakefield, Massachusetts; Ft. Lauderdale, Florida; and Chorley, England. Their dedication to providing exceptional travel experiences and innovative solutions makes them a key player in the global tourism industry, and their offices are strategically located to support global operations and ensure a high level of service to their clients worldwide. The company is known for its ability to adapt to changing market conditions and continuously introduce new services that meet the needs of modern travelers. Through a strong network of partnerships and continuous investment in technology, World Travel Holdings remains at the forefront of innovation in the travel industry, offering a wide range of services that cover all aspects of travel, from planning to realization.

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