For half a year, AC Hotel by Marriott Split has indisputably held the top of the list of the best European hotels in its category, which represents an exceptional step forward for the entire Croatian tourism sector. This prestigious hotel, located in Split's famous Dalmatia Tower skyscraper, with its 135-meter height, has become a symbol of modern hotel excellence and a confirmation that Croatia's tourist offer can compete with the most demanding global standards.

Internal guest satisfaction measure – the key to AC Hotel's success

At the top of the prestigious "Intent to Recommend" (ITR) list, used by Marriott International, AC Hotel by Marriott Split has been for six consecutive months, and this ranking is the most important indicator of guest satisfaction within the hotel network of this global chain. ITR, or the intent to recommend, is a sophisticated algorithm that tracks how willing guests are to recommend the hotel to their acquaintances, which is of crucial importance for the hotel's reputation and business success.

In a competition of as many as 90 AC by Marriott hotels in Europe, the AC Hotel in Split has taken the leading position, thereby proving a high level of service quality, top-notch facilities, and employee dedication. This very parameter is one of the most important within Marriott International for monitoring guest loyalty, optimizing services, and internal hotel ranking.

Strategy and dedication as the foundation of a top result

The director of the AC Hotel in Split, Damir Lukić, points out that this outstanding success is the result of a long-term vision and dedicated teamwork. "We are extremely proud to have managed to be the best AC by Marriott hotel in Europe, especially considering the strong competition. This ranking is not the result of subjective impressions but is based on millions of guest reviews from all over Europe. As one of the youngest hotels in the network, opened in 2023, we have successfully maintained the first place for almost six months, which for us is a confirmation of quality," emphasized Lukić.

He also added that the secret to success lies in the excellent facilities the hotel offers, as well as in the professionalism and enthusiasm of the employees who continuously maintain the highest standards of service. "Our team is the key to success – their dedication and expertise allow us to provide guests with the experience they deserve," said the director.

Exclusive facilities in the very heart of Split

AC Hotel by Marriott Split is located in the Dalmatia Tower, a building already recognized as one of the most impressive architectural achievements in Croatia. This skyscraper, which proudly rises 135 meters above the city, offers guests not only luxurious accommodation but also an unforgettable panoramic view of the entire city of Split, its waterfront, and the sea.

The hotel has 214 modern rooms and suites equipped with the latest technology, and guests also have at their disposal a top-notch gastronomic offer led by the renowned chef Goran Šikić. In addition to the restaurant, the AC Hotel also offers a fitness center, a wellness & spa zone with a swimming pool located at an impressive height of 120 meters, which has further raised the level of luxury and attractiveness of this property.

Dalmatia Tower – a symbol of modernity and sustainability

Dalmatia Tower is not only the location for one of the best hotels in Europe, but it is also a multi-award-winning project in the field of architecture and sustainable construction. The combination of modern design, ecological standards, and top-quality materials has enabled this skyscraper to become the pride of Split and an attractive destination for guests seeking quality and exclusivity.

The hotel's management is entrusted to the company W hotel management, which operates under a license from Marriott International, further confirming the professionalism and global connection of the Split hotel with the highest hotel standards.

Importance for Croatian tourism and the local community

This success of the AC Hotel by Marriott Split has far-reaching implications for Croatian tourism, which has been intensively developing and positioning itself as a high-standard destination in recent years. The arrival and establishment of a world-class hotel in Split provides an additional incentive for further investment in the quality of accommodation facilities and the development of a luxury tourist offer.

This trend also contributes to the development of the local community by creating new jobs, promoting local gastronomy, and promoting Split as one of the leading European destinations for the business and tourism segments. Today, AC Hotel by Marriott Split is an indispensable point for travelers seeking a blend of comfort, modern facilities, and a unique experience of the Dalmatian ambiance.

Guests recognize quality and share their experience

User reviews and ratings tracked within Marriott's global network indicate an exceptional level of guest satisfaction. Many highlight the professionalism of the staff, the superb cleanliness of the rooms, the quality of the food, and the attractiveness of the location as the main reasons for recommending the hotel. This feedback allows the hotel to continuously adapt and improve its service, resulting in a stable first place on the ITR list.

In the context of the ever-increasing demands of modern travelers, who seek not just accommodation but a complete experience, AC Hotel by Marriott Split demonstrates how a synergy of innovation, excellence, and local values can create a top-tier tourist offer.

For those planning a visit to Split, AC Hotel by Marriott Split and Dalmatia Tower represent the perfect destination that combines luxury, comfort, and a spectacular view, and more information about accommodation can be found here.