Days of Croatian Tourism 2025 in the heart of autumn bring expert discussions, awards, and meetings of the tourism sector in a city that is a global symbol of Croatian tourism excellence – Dubrovnik. From November 19 to November 21, 2025, more than a thousand participants are expected from all parts of the country and abroad. Applications are open, and participation is confirmed via the event's official website. For those planning to attend, it is important to note that upon arrival and registration, a digital accreditation system via a QR code will be used, along with collecting a DHT wristband which serves as an identification ticket for the entire program.

Why are the Days of Croatian Tourism important for the sector in 2025

This year's edition comes after a very dynamic season marked by changes in consumer habits, an increasing emphasis on sustainability, and technological innovations. The program of the Days of Croatian Tourism (DHT) is designed to answer key questions: how to further increase the quality of the experience, how to sustainably manage destinations, and how to introduce and apply new tools for sales, marketing, and analytics. Due to the host city's position, special attention will be paid to managing visitor flows, restoring cultural heritage through tourism, and destination management.

After final confirmation, registered participants will receive an email notification with a QR code. This code is linked to the DHT wristband and is the key to enter professional conferences, panels, presentations, as well as formal programs and thematic gatherings. The same accreditation also enables partner accommodation prices and special price benefits on airline tickets during the event.

Host City: Dubrovnik

Dubrovnik is the host of the event and will welcome leading stakeholders from the domestic and regional tourism sector over three days. Due to the expected interest, it is recommended to organize arrival and accommodation in a timely manner. If you are planning a stay in Dubrovnik, an overview of available capacities and prices can be found in the special section for accommodation. Additionally, it is useful to plan a tour of the historic core, the city walls, and surrounding excursion sites to make the most of your stay in the city.

As one of the most visited cities in Croatia, Dubrovnik is particularly attractive to business guests in the autumn: pleasant temperatures, less crowding than in the peak summer months, and a rich cultural offer create a good foundation for combining business and sightseeing. For all those looking for accommodation, Dubrovnik offers a wide range of options – from high-category hotels to boutique guesthouses and private accommodation.

Applications and Registration

Participation is confirmed through the official portal of the Days of Croatian Tourism, where a preliminary schedule by day is also published. The application process is simple: after filling out the form and selecting participation options, a confirmation and instructions for collecting the accreditation and DHT wristband will be sent to the registered email. The organizers emphasize the importance of early application due to the limited capacity of certain halls and excursions.

Framework of Program Units

The program generally unfolds through three thematic units: professional conferences and panels, workshops and presentations, and award ceremonies. The content is spread over three program days — Wednesday, Thursday, and Friday — with accompanying networking events and organized tours of the destination. This allows participants to get an overview of trends, best practices, and the opportunity for direct meetings with colleagues from the tourism industry in a short period.

Wednesday, November 19, 2025

• Opening of the event and introductory presentations on the strategic directions of Croatian tourism development.


• First round of panels with a focus on sustainable destination management, offer diversification, and unique experiences.


• Presentation of current projects and initiatives that facilitate the digital transformation of the tourism sector.

Thursday, November 20, 2025

• Professional workshops and thematic round tables on marketing, sales, and improving service quality.


• Exchange of experiences between destination management organizations, hoteliers, agencies, and tourist boards.


• Presentation of innovative solutions for heritage interpretation, visitor management, and enhancing the gastronomic offer.

Friday, November 21, 2025

• Final professional conferences and summarization of key messages that will shape planning for the next season.


• Gala finale with the presentation of awards and media coverage in the evening.

Annual Croatian Tourism Awards

A special part of the DHT is the presentation of the Annual Croatian Tourism Awards, a joint project of the Ministry of Tourism and Sport, the Croatian National Tourist Board, and the Croatian Chamber of Economy. The awards are aimed at encouraging competitiveness, innovation, and sustainable development in the sector, and are given to individuals, companies, and destinations that have distinguished themselves with their results and quality. The final evening is held in Dubrovnik with a television broadcast, which gives the event additional visibility to the general public.

The categories cover various aspects of the offer: from the best tourist events and heritage interpretation, through destination management, gastronomy, and wine offer, to innovative digital solutions in tourism. The awards represent recognition for the effort and investments that directly contribute to the quality of the experience and the strengthening of Croatia's recognizability on the international market.

What Awaits Participants in Practice

In addition to the professional program, a series of accompanying activities are prepared for participants: guided tours, thematic presentations of local attractions, and informal networking gatherings. In Dubrovnik, the emphasis will be on a sustainable tour of the historic core and the walls, but also on discovering the surrounding localities — for example, Konavle and the Elaphiti Islands — so that guests can get a complete insight into the diversity of the destination in three days.

Organized tours are adapted to the program units, so participants can choose between historical-cultural tours, gastro experiences, or study visits to innovative tourism projects. The goal is to practically demonstrate how the principles of sustainable development, accessibility, and digital transformation work on the ground, in the real conditions of the destination.

Logistics: Travel and Accommodation

During the DHT, special contract prices are planned for selected airline routes and accommodation capacities. Since Dubrovnik is well connected by regular lines from Zagreb and other cities, early travel planning is recommended, especially for morning arrivals. For those arriving by car, it is a good idea to check the parking rules and conditions in garages near the event locations.

Accommodation capacities in Dubrovnik fill up quickly during the week of the DHT, so booking as early as possible is recommended. In the section accommodation in Dubrovnik, there are options of different categories and locations, from the historic core to Lapad and Gruž.

Focus on Trends: Sustainability, Quality, and Innovation

The program is prepared to provide answers to questions about more effective resource management, workforce retention, measurability of quality and guest experience, and the introduction of new technologies. Special attention will be paid to digital tools that can help in capacity planning, personalizing communication with guests, and better management of destinations' reputations.

Another important topic is raising the quality of accommodation, hospitality, and accompanying services. Through examples of good practice and successful projects in destination management, participants will get a clear framework on how to plan investments in the coming period and which partnership models to use for faster and more sustainable growth.

How to Apply and What to Bring

To secure your place, it is recommended to fill out the online application in time through the official DHT website. After confirmation, you will receive an email with a QR code. Identification documents should be on hand when collecting the DHT wristband. It is advisable to bring business cards or digital contact cards (vCard) for more effective networking, as well as a plan of meetings with partners you wish to meet during the event.

Media Coverage and Visibility

The final awards ceremony in Dubrovnik is traditionally covered by national television, and the entire event has a strong presence on digital channels and social media. This gives the event additional reach to a wider audience, while providing sector stakeholders with an opportunity to present their results, projects, and new products.

Planning an Extended Stay?

If you are arriving early or staying a few days after the event, Dubrovnik offers a range of activities during the autumn: programs in cultural institutions, seasonal gastronomic attractions, and quieter sightseeing compared to the summer. For all information about accommodation in Dubrovnik and current offers, check the specially marked recommendations within the section dedicated to accommodation.

Contact and Additional Information

The latest announcements, detailed daily schedules, and instructions for participants are published on the official website of the Days of Croatian Tourism. There you will also find application forms for individual program segments, as well as information on partner prices for accommodation and air transport during the event. For users who want real-time notifications, contact is also available through the channels listed on the official portal.