In the heart of the Adriatic Sea, where the blueness of the sky merges with the turquoise shimmer of the waves, lies the island of Lošinj – the gem of the Croatian archipelago. This year, Lošinj celebrates a significant anniversary: 140 years of organized tourism. This anniversary is not only a reminder of the island’s rich history, but also a testimony to its ability to adapt, evolve, and remain a desirable destination for travelers from all over the world.

Historical Roots of Tourism on Lošinj

At the end of the 19th century, more precisely in 1885, Lošinj began to attract the attention of the European elite thanks to its unique climatic conditions. The story begins with the arrival of Dr. Conrad Clara, a renowned Viennese physician, who visited the island with his son in search of a healing climate. The rapid recovery of his son was sufficient evidence of the beneficial properties of Lošinj’s climate, which spurred further research and the promotion of the island as a climatic health resort.

Ambroz Haračić, a prominent Lošinj meteorologist and biologist, played a key role in this process. His systematic research during the 1880s documented the island’s favorable climatic characteristics, which led to Lošinj being recognized in medical circles as an ideal location for treating respiratory ailments. These efforts culminated in 1892 when Mali and Veli Lošinj were legally declared as climatic health resorts, laying the foundation for the development of health tourism on the island.

Development of Infrastructure and the Arrival of the Aristocracy

At the beginning of the 20th century, Lošinj became a favorite destination of the Austro-Hungarian aristocracy. A notable event was the arrival of Archduke Karl Stephan in 1885, who was so captivated by the island that he decided to build his own residence in Veli Lošinj. His example was followed by other members of the nobility, including the crown prince Rudolf and Archduke Franz Ferdinand, who visited the island for rest and recuperation. The presence of high nobility further enhanced Lošinj’s reputation as a prestigious destination, attracting wealthy and influential guests from across Europe.

Alongside the arrival of the aristocracy, the infrastructure needed to accommodate an increasing number of visitors was also being developed. The Tourist Society in Mali Lošinj was founded in 1887 with the aim of improving the tourist offer and promoting the island. During that period, the first hotels, guesthouses, and health resorts were built, and special attention was paid to reforestation of the island. Thanks to initiatives such as the one in 1886, when a society for reforestation and beautification was established, over 250,000 pine seedlings were planted in four years, creating Lošinj’s distinctive green landscape.

Challenges and Adaptations Through History

The development of tourism on Lošinj was not without challenges. The First World War brought a halt to tourist activities, and after the war, the island came under Italian control, which introduced new political and economic circumstances. Despite this, Lošinj managed to retain its status as a health resort destination, although with reduced intensity. After the Second World War, the island became part of Yugoslavia, ushering in a new wave of nationalization and changes in the tourism structure. Many hotels and villas became social retreats, and tourism adapted to new socio-economic conditions.

Despite these changes, Lošinj retained its charm and appeal. During the 1960s and 1970s, new hotels such as Punta I and Punta II were built, and the island became a popular destination for family tourism. Its connection to the mainland was improved by paving the road from Porozina to Veli Lošinj in 1968, which facilitated the arrival of tourists.

Lošinj Today: A Blend of Tradition and Modern Tourism

Today, Lošinj is synonymous with sustainable tourism that respects the island’s natural and cultural heritage. With a rich offer of accommodations, from luxury hotels to family apartments, the island caters to diverse tastes and needs of visitors. The offer of wellness programs, bicycle trails, educational promenades, as well as various cultural and gastronomic events is especially notable.

The celebration of 140 years of tourism is an opportunity to reflect on achievements and to plan for the future. Lošinj strives to maintain a balance between development and the preservation of natural resources, with a special emphasis on protecting the marine environment and sustainable forest management. Initiatives such as the declaration of Park Forest Čikat as a natural treasure testify to the local community’s commitment to preserving its surroundings.

As part of the celebration of this significant anniversary, numerous events are planned for May that will further enrich the island’s tourist offer. From the creation of the largest Lošinj krokan on the main square of Mali Lošinj, to a stage performance depicting the arrival of Emperor Franz Joseph, and to a concert by the legendary band Parni Valjak, visitors will have the opportunity to participate in unique events that blend tradition and modernity.

Lošinj continues its story as a destination that offers more than the usual tourist experience. Here, travelers encounter not only natural beauty but also a profound sense of connection to the place and its heritage. Through the integration of cultural heritage, health tourism, and sustainable practices, Lošinj builds an identity founded on respect for the past and a thoughtful construction of the future.

Climatic Health Resort as the Basis for Development

Ever since it was officially declared a climatic health resort, Lošinj has been known as the island of health and longevity. The island’s microclimate, high air quality, and a large number of sunny days per year still attract those seeking recovery for body and spirit. As part of its health resort programs, numerous health services have been developed, including breathing therapies, physical treatments, and a holistic approach to health, which confirms the continuity of the vision from the 19th century.

Institutions such as Lječilište Veli Lošinj continue to develop as specialized centers of health tourism, while the local offer increasingly includes natural products such as essential oils, herbal preparations, and cosmetics based on Mediterranean herbs. The synergy between medicine, nature, and tourism has become a key part of Lošinj’s identity.

Environmental Awareness and the Fight Against Climatic Challenges

In view of the growing challenges of climate change, Lošinj leads in promoting environmentally conscious tourism. Park Forest Čikat, a symbol of decades of efforts to preserve nature, today represents a model of sustainable management of urban green spaces. The forest is not only an aesthetic element but also a natural air filter, a recreational space, and an important zone of biodiversity. Caring for the forest implies systematic monitoring of vegetation conditions, removal of sick trees, and planned planting of new seedlings, especially in areas where the Aleppo pine shows signs of aging.

At expert panels, specialists in climatology, forestry, and urban planning discussed the need to adapt forest systems to increasingly pronounced droughts, strong winds, and more frequent extreme weather events. In this respect, Lošinj is developing management models that include scientific research, local community experiences, and new technologies for monitoring the condition of forest areas.

The Role of the Local Community and Economic Entities

Special attention during the anniversary celebration was devoted to the individuals who, through their work, have shaped and advanced the island’s tourism. Letters of gratitude and awards were given to former and current directors, secretaries, and members of tourist associations, as well as many other local actors whose contributions were crucial. Their dedicated work testifies to the importance of involving the local population in shaping the development vision.

The private sector, from small rental operators to large hotel chains, is increasingly investing in projects that integrate ecological standards and social responsibility. For example, many accommodation facilities use solar systems for water heating, recycle waste, and collaborate with local producers of food and souvenirs. This creates a value chain that benefits the entire community and offers guests an authentic and responsible experience of the destination.

Cultural Offer and Educational Content

As part of the event, a series of cultural happenings were held that further enliven the island’s rich history and tradition. In the musical and stage segment, a performance by the choir of Zajednice Talijana “Vittorio Craglietto” stood out, which brought the audience into a nostalgic mood with the song “U Mali Lošinj moram poć’”. The program was hosted by the well-known journalist Zrinka Grancarić, who dynamically led the entire event, connecting speeches, panels, and musical segments into one cohesive whole.

The premiere of the documentary-drama film “Zeleni barba” evoked strong emotions and was the highlight of the evening. The film thematizes the life of Ambroz Haračić, the visionary and scientist largely responsible for the island’s current appearance. Through authentic scenes, archival footage, and theatrical reconstructions, the film showcased the power of an individual in transforming a community. The film is the result of the collaboration of numerous enthusiasts, actors, and local collaborators, and is based on historical research and literature about Haračić’s life.

The directing and screenwriting team particularly emphasized the importance of love for one’s homeland as the driving force that inspires generations to create and preserve values. Among the audience, tears and smiles could be seen, and the atmosphere in the hall was filled with pride and gratitude.

The entire version of “Zeleni barba” can be viewed at this link):