Aminess builds a team for a luxury heritage hotel in the heart of Korčula: key managerial and expert positions sought ahead of the 2026 season
Korčula enters 2026 with a project that could further raise the bar for premium accommodation in the old town center. Aminess Hotels & Resorts has announced an investment of 3.4 million euros in the complete reconstruction and redesign of the Aminess Younique Korčula Heritage Hotel, with the aim of transforming the historic building into an exclusive heritage hotel of the highest category. According to company announcements and media reports, the plan is for the renovated facility to welcome guests at the start of the 2026 tourist season, positioning itself among the most prestigious addresses in southern Dalmatia.
At the same time, staff reinforcement is being launched: the company is opening competitions for managerial and expert positions, primarily in reception, the food and beverage department, the kitchen, and housekeeping. The message is clear: if the goal is five-star service, then standards must be built from the people, from work organization and training to benefits that retain quality employees in tourism.
For visitors coming to Korčula for its heritage, gastronomy, and special atmosphere, it is good to know the practical side of the story: in the peak season, but also outside of it, accommodation is sought near the old town and the waterfront.
accommodation offers in Korčula often fill up quickly, especially when new high-category facilities are announced in the very center of the city.
Historic hotel from 1912 in the focus of premium strategy
Aminess Younique Korčula Heritage Hotel is often described in public as one of the recognizable symbols of Korčula's urban tourism, located right by the waterfront and just next to the old town center. The company presents it as a facility that nurtures a belle époque atmosphere, with an emphasis on a more intimate, boutique approach and a strong connection to the identity of the place, and some sources state that the project aims for 11 premium rooms and service that follows the highest categorization.
Aminess positions the investment of 3.4 million euros as a continuation of a broader shift towards the high value-added segment: a stronger focus on more exclusive facilities, personalized service, authentic local elements, and infrastructure that can justify a higher price of accommodation, but also greater guest demands. In this context, Korčula is a logical choice: the city has strong cultural-historical capital, a recognizable visual identity, and tourist demand that is increasingly linked to experiences, not just overnight stays.
For guests who want to be a step away from the city walls, restaurants, and promenades by the sea, the aspect of location is also important. That is why, when planning a trip,
accommodation near the old town of Korčula is often sought, especially when it comes to short stays and weekend trips in the pre-season and post-season.
What “heritage” with five stars means in practice
Heritage hotels generally rely on two foundations: the story of the building and the story of the destination. It is not just a matter of design, but also of standards – from guest reception, communication, and concierge service to gastronomy and the relationship with the local community. In this case, the ambition is to preserve the historical value of the facility, but also to raise the level of comfort to a contemporary premium standard.
Public announcements about the project emphasize the merging of heritage and luxury: a redesign that respects the context of the old town center but brings solutions that guests expect in the highest category. In translation, the difference is felt in the details: the quality of linen and acoustics, discreet but fast service, clarity of procedures, gastronomy, and in the fact that “five stars” is not lived through formalities, but through the reliability and consistency of every department.
Precisely for this reason, Aminess presents recruitment for Korčula as part of creating a team that will maintain the standard daily. For some tourism experts, such projects are a rare opportunity: working in a small luxury facility in a historic center, where every oversight is seen immediately, but quality work is also recognized faster.
Which positions are sought and why they are key
According to information on recruitment and open positions, the emphasis is on managerial and expert roles that carry the operational execution of standards: reception as the first and last “face” of the hotel, the food and beverage department as a strong part of the experience, the kitchen as the bearer of quality and consistency, and housekeeping which in the luxury segment preserves the impression of impeccable cleanliness and details.
In practice, this means that profiles with experience in high categories are sought, but also those who have the motivation to learn and progress. Announcements for certain managerial roles state that it is a dynamic environment with the possibility of working in multiple destinations, including Korčula, which is typical for larger hotel systems that rotate people according to season needs.
For Korčula, where the season is intense, and the logistics of working in the old town are often more demanding than in resorts outside the center, the organizational maturity of the team is also important: coordination of shifts, standardized procedures, good internal communication, and clearly set responsibilities. All this ultimately becomes part of the guest experience, who expects peace, discretion, and a personalized approach in a heritage hotel.
If you are planning a trip or following this story as a visitor, keep in mind that during the period of opening and growth of interest, the demand for overnight stays in the vicinity also increases.
accommodation for visitors in Korčula is therefore useful to look at earlier, especially if aiming for a stay within walking distance of the city waterfront and amenities.
Benefits and income: the company emphasizes a “package that retains people”
One of the central questions of every season in Croatian tourism is – how to retain workers and how to attract quality staff in conditions of high demand. Aminess in its statements emphasizes the stability of income, clear working conditions, and a benefits package that goes above the minimum standard.
According to data published in business media, employees during the year achieved on average about 2,100 euros of additional income through various payments and material rights, among which seasonal rewards, Christmas bonus, Easter bonus, holiday allowance, gift for a child, and gift in kind are mentioned. In addition, in the same context, rewards related to performance and internal reward categories are also listed.
For seasonal positions, the sector generally expects solutions for accommodation and meals, and in recruitment communication, Aminess highlights that it ensures accommodation and hot meals for seasonal workers. On pages dedicated to the benefits of working in the company, infrastructure and conditions that should facilitate the stay of employees during the season are additionally emphasized.
Such a package also has a wider effect: it reduces turnover, facilitates season planning, and raises the quality of service. In the luxury segment, this is particularly important, because staff continuity is often directly felt in guest satisfaction and the facility's reputation.
Onboarding and education: AmiCompass and AmiLearn as knowledge standardization
In projects aiming for five stars, team “coordination” is not left to chance. Aminess in communication about work and careers highlights structured onboarding, and various sources mention an internal onboarding model through which new employees receive information about the organization, rules, and destination.
Along with onboarding, the company introduced AmiLearn in 2025 as a centralized online platform for education, i.e., an LMS system for managing educational content. Such solutions in the hotel industry serve to ensure standards are equal, regardless of location, and that employees pass through training more easily – from operational procedures and safety rules to communication standards and service quality.
For a heritage hotel in a historic center, education is additionally important due to the specific profile of guests: these are often travelers looking for content, a story, and recommendations, so the reception and F&B team become the information center of the destination. A well-prepared team does not “recite” information, but turns it into recommendations that save the guest time and elevate the experience.
For those coming to Korčula as guests, this in practice means more meaningful recommendations and easier navigation in the city – especially on days when the crowd is greatest. And when there is a crowd, the need for planning overnight stays also grows:
accommodation in Korčula for travel in the season then becomes one of the key items of the entire itinerary.
Korčula as a premium stage: impact on the destination and local economy
Projects of renovation and raising the category of hotels in old town centers often have a double effect. On the one hand, they build a new level of demand: guests pay more, but also expect more – from gastronomy to silence in rooms and professionalism of staff. On the other hand, they change the structure of spending in the city: more interest in local restaurants, winemakers, excursions, guides, and cultural content.
Korčula as a destination has an advantage in this because it already possesses a “scene”: a historic core, museum and sacral content, recognizable architecture, and a clear identity. In such an ambiance, a high-category boutique hotel is not just accommodation, but also a platform that can extend the season, especially if the development of the offer is connected with events in the pre-season and post-season.
However, the local community rightly asks questions: how to balance premium development with the quality of life of residents of the old town, how to manage space load, and how to ensure that development brings benefits even outside the peak season. Precisely such topics are part of the broader framework of public tourism policies in Croatia.
The bigger picture: investments in quality and jobs in line with national goals
Croatian public tourism policy has for several years emphasized the need for a shift from quantity to quality, with the development of higher value-added offers, more even regional development, and better living and working conditions in destinations. In the Strategy for the Development of Sustainable Tourism until 2030, published also in the Official Gazette, among the key challenges and priorities are the quality of accommodation capacities and the strengthening of human potential in tourism, with an emphasis on sustainable and quality jobs.
In this sense, projects like the Korčula heritage hotel fit into the trend: investment in the quality of accommodation and in people, with a clear ambition to position the destination better in a segment that does not rely exclusively on mass tourism, but on reputation, experience, and year-round motives for arrival.
For Aminess, Korčula is also part of a wider network of destinations where the company operates. On official career pages, it is stated that the brand includes a total of 30 accommodation facilities in multiple locations along the coast and islands, which is an important context for employees as well: larger systems often offer clearer career paths and the possibility of advancement through different facilities.
What follows until the start of the 2026 season
As the 2026 tourist season approaches, the key phase of the project becomes operational preparation: completion of works, finalization of standards, coordination of procedures, and – perhaps most importantly – team formation. Precisely for this reason, the company is now emphasizing competitions and a call to professionals who want to work in an environment where heritage is not treated as decoration, but as an obligation: that the historical space is preserved, and the guest receives modern luxury without compromise.
For Korčula, the project is another signal that the premium segment is expanding in city centers too, not just in resorts. For guests, this means more choice in the high category; for the local economy, potentially stronger spending and greater interest outside the main summer weeks; and for workers in tourism, a new opportunity in a facility that targets the highest level of service.
Sources:- Aminess (official hotel page) – basic information about the facility and positioning ( link )- SEEbiz – announcement about the investment of 3.4 million euros and the plan to raise the category ( link )- Croatia Week – report on the renovation and announcement of the hotel's return to five stars ( link )- The Dubrovnik Times – overview of the project and investment in the renovation of the hotel in the old town center ( link )- Poslovni.hr – data on average additional income of employees through benefits and rewards ( link )- Jobs at Aminess (official career portal) – framework data on business and destinations and open positions ( link )- Jobs at Aminess – AmiLearn (official announcement) – description of the education platform and purpose of the system ( link )- Ministry of Tourism and Sport of the Republic of Croatia – Strategy for the Development of Sustainable Tourism until 2030 ( link )- Official Gazette – publication of the Strategy for the Development of Sustainable Tourism until 2030 with goals and priorities ( link )
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